Saudi Arabia’s Tourism Sector Soars with More Than Seventy Billion Dollar in Spending: Key Destinations Like Riyadh, Jeddah, and Mecca Leading the Way, Here’s What You Should Know About the Kingdom’s Growth

Published on December 5, 2025

Saudi Arabia’s tourism industry has reached a monumental milestone, with a total spending of $73 billion (SAR 275 billion). The Kingdom is experiencing rapid growth in this sector, which has seen a notable surge in both domestic and international tourism. In 2025, the number of tourists exceeded 116 million, and Saudi officials have set an ambitious goal of reaching 150 million visitors by 2026.

In recent years, Saudi Arabia has strategically positioned tourism as a central pillar of its economic diversification plans. Tourism, alongside oil exports and other sectors, now plays a crucial role in the Kingdom’s broader economic development. The government has invested heavily in infrastructure, hospitality, and marketing to make the Kingdom one of the leading global tourism destinations.

With a significant focus on the growth of domestic tourism, particularly in cities like Riyadh, Jeddah, and Mecca, the country has managed to attract visitors from around the world while fostering a sense of local pride among its citizens.

Unprecedented Growth in International and Domestic Tourism

Saudi Arabia’s tourism sector has not only experienced growth in domestic travel but has also attracted a surge in international tourists. According to reports, the European tourist influx rose by 14% this year alone, while travelers from East Asia and the Pacific increased by 15%.

The Kingdom’s strategy to appeal to international travelers has involved showcasing its rich cultural heritage, religious significance, and natural beauty. Mecca and Medina, for example, continue to be vital destinations for Muslim pilgrims, while cities like Riyadh and Jeddah are increasingly recognized for their vibrant urban experiences.

Domestic tourism, on the other hand, has become a key driver of sustained sector growth. Saudi residents are flocking to rural regions, leading to a remarkable 18% increase in domestic spending by the end of Q3 2025. The private hospitality sector, particularly in rural areas, has seen a 1,250% growth, a sign of growing demand for local accommodations.

Tourism Developments: The Role of Government and Private Investments

Saudi Arabia’s Ministry of Tourism has played a pivotal role in steering this growth, leveraging private investments and government-backed initiatives. With a focus on enhancing the Kingdom’s tourism infrastructure, a major effort has been made to open up new investment opportunities for domestic and foreign investors. Over 31,000 licenses have been issued for rural inns and private homes, signaling the rapid expansion of Saudi Arabia’s hospitality offerings.

Tourists are now able to experience diverse types of accommodation, ranging from luxury resorts to affordable rural inns, ensuring that a wide array of travelers can enjoy Saudi Arabia’s offerings.

The government’s commitment to increasing tourism investment is further evidenced by its establishment of initiatives that promote sustainable tourism. These efforts are designed to balance the needs of the tourism sector with the protection of the Kingdom’s natural and cultural resources, which are increasingly being showcased to international visitors.

Aiming for 150 Million Tourists: Saudi Arabia’s Future Goals

Looking ahead, Saudi Arabia has set a bold target of reaching 150 million visitors by 2026. This goal is not just about numbers but is part of a larger plan to transform the Kingdom into a global tourism hub that attracts travelers from all corners of the world. These efforts are in line with the Vision 2030 initiative, which aims to diversify Saudi Arabia’s economy away from oil and strengthen non-oil sectors.

The government is continuously developing new strategies and partnerships to ensure that Saudi Arabia’s tourism sector remains dynamic and adaptable to evolving global trends. By expanding the range of destinations, services, and experiences available, the Kingdom is setting itself up to compete with established tourism markets across the globe.

Key Travel Tips for Visitors to Saudi Arabia

1. Travel During Peak Seasons: While Saudi Arabia enjoys year-round appeal, the best times to visit are during the winter months, when the weather is cooler and more comfortable for sightseeing.
2. Respect Local Customs: Saudi Arabia has a unique cultural and religious landscape, so it’s important for tourists to be mindful of local customs and dress codes.
3. Explore Beyond Major Cities: While Riyadh, Jeddah, and Mecca are essential destinations, don’t miss out on exploring the rural areas where authentic experiences await.
4. Embrace the Local Cuisine: Saudi food is an integral part of the cultural experience. Be sure to try traditional dishes such as kabsa and mutabbaq.

In Conclusion: Saudi Arabia’s Flourishing Tourism Industry

Saudi Arabia’s tourism sector is undoubtedly on an impressive growth trajectory. With $73 billion in spending, an ever-growing number of domestic and international visitors, and the promise of further investment in infrastructure, the Kingdom’s tourism future looks incredibly bright. The nation’s commitment to achieving its 150 million visitor goal and beyond will likely continue to position Saudi Arabia as a central player in the global tourism market for years to come.