Saudi Tourism Spends $73.3 Billion as 116 Million Visitors Mark Vision 2030 Success

Published on December 5, 2025

Saudi Arabia is no longer just on the travel map—it’s fast becoming one of its most dominant destinations. The Kingdom’s ambitious drive to transform its economy under Vision 2030 has paid spectacular dividends in the tourism sector, culminating in a record-breaking performance that has stunned global analysts.²

The numbers speak for themselves: total tourism spending in the Kingdom—from both international and domestic visitors—has surged to an eye-watering $73.3 billion (SAR 275 billion). This financial milestone is paired with a monumental visitor tally, with the country welcoming over 116 million domestic and international tourists in 2024. This achievement is not just a recovery; it’s a monumental leap forward, demonstrating that Saudi Arabia has successfully shifted the perception of its tourism market from a niche destination to a powerhouse of global travel.

Exceeding Expectations: The Vision 2030 Triumph

Saudi Arabia’s tourism success is the most visible sign of the nation’s economic diversification strategy, Vision 2030. The initial target for tourism was to reach 100 million visitors annually by 2030, a goal the Kingdom has not only met but surpassed years ahead of schedule.

The new, raised target is now a staggering 150 million visitors by 2030, reflecting the government’s confidence and continued commitment to the sector. This rapid acceleration is a direct result of coordinated, unified efforts across government and private entities, spearheaded by significant strategic reforms.

The growth rate of 19% in inbound visitor spending is particularly noteworthy, suggesting that not only are more people coming, but they are staying longer and spending more. For long-haul travelers, this indicates that the Kingdom’s diverse and newly developed offerings—from cultural heritage to luxury resorts—are proving highly successful in attracting and retaining high-value tourists.

The Dual Engines of Growth: Inbound and Domestic Travel

The total visitor count is powered by two distinct, yet equally vital, components:

The International Surge

The dramatic increase in international visitors—up 70% from pre-pandemic 2019 levels—is proof that the world is beginning to discover the modern Saudi Arabia.¹² This is driven by strategic initiatives designed to make travel easier and more appealing:

• Relaxed Visa Policies: The introduction and expansion of the e-Visa program, now available to citizens of 66 countries, has dramatically simplified entry.
• Infrastructure Investment: Multibillion-riyal projects like The Red Sea Project, NEOM’s Trojena, and Diriyah Gate are creating world-class destinations that appeal to luxury and high-end travelers. The development of Red Sea International Airport will further enhance long-haul connectivity.
• Global Event Hosting: Major sporting and entertainment events, such as the Formula 1 Saudi Arabian Grand Prix, act as massive magnets, successfully driving large waves of international tourists.
• New Source Markets: The Ministry of Tourism reports significant growth from new markets, including a 14% increase in European tourists and a 15% rise in visitors from East Asia and the Pacific.

2. The Domestic Pillar

While international tourism captures headlines, domestic travelers remain the crucial bedrock of the industry’s stability. With 86.2 million domestic trips recorded in 2024, the local market is a vital source of sustainable growth. Domestic spending reached SAR 115.3 billion, supported by government efforts to encourage local exploration and a rapidly expanding hospitality sector catering to citizens and residents. The growth in private hospitality establishments (like rural inns and private homes), which saw an astounding 1,250% growth in licenses granted, highlights the government’s efforts to diversify and localize the tourism ecosystem.

Economic Impact and Global Recognition

Tourism is now firmly established as a cornerstone of Saudi Arabia’s non-oil economy. The sector is creating massive new opportunities, with analysts forecasting it could generate up to 1.6 million jobs by 2030. This employment growth is instrumental in empowering the Saudi workforce, including a notable rise in women’s participation in the labor market.

The global community has recognized this transformation. Saudi Arabia has received accolades from the UN World Tourism Organization (UNWTO), ranking first worldwide in international tourism revenue growth for 2024 compared to pre-pandemic levels. The Kingdom is successfully leveraging its rich cultural heritage (including UNESCO World Heritage sites like AlUla’s Hegra and Historic Jeddah) and its position as the heart of the Arab and Islamic worlds (with the holy cities of Makkah and Madinah) to offer a truly unique visitor experience.

The $73.3 billion tourism economy is not merely about figures; it represents a successful national reinvention. By prioritizing investment in infrastructure, easing travel, and showcasing a newly accessible culture, Saudi Arabia is realizing its Vision 2030 promise, transforming into a vibrant, thriving, and ambitious global destination.