SAUDIA and SDAIA Revolutionize Charitable Giving Through Innovative Collaboration

Wednesday, March 27, 2024

Saudia, Saudi Arabia’s national airline, represented by its AlFursan loyalty program, has entered into a memorandum of understanding with the Saudi Data and AI Authority (SDAIA). This collaboration, supported by the Ehsan National Platform for Charitable Work, aims to enhance solidarity and community involvement in supporting charitable endeavors. Through this partnership, members of the AlFursan loyalty program can now contribute their air miles to charitable causes via Ehsan.

The memorandum was signed by Essam Akhonbay, Vice President of the AlFursan Loyalty Program at Saudia, and Engr. Ibrahim Alhusaini, CEO of Ehsan.

This agreement serves as an incentive to simplify the digital donation process for AlFursan members through Saudia’s website and mobile application.

Essam Akhonbay, Vice President of the AlFursan Loyalty Program at Saudia, stated, “Saudia is proud and honored to partner with SDAIA to empower AlFursan members to make digital donations to the leading charity platform, ‘Ehsan,’ which is committed to advancing the charitable sector. Charity holds special significance during Ramadan, making the launch of this initiative during the holy month more meaningful as it encourages giving.”

Engr. Ibrahim Alhusaini, CEO of Ehsan, noted that the MoU aligns with the National Platform for Charitable Work in its fourth edition, initiated on the fifth of Ramadan. It received generous donations from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and H.H. Prince Mohammed bin Salman bin Abdulaziz Al-Saud, Crown Prince and Prime Minister, reflecting their ongoing support for charitable work in the Kingdom.

He underscored that the MoU’s objective is to promote a culture of donation and community unity, aligning with the objectives of Saudi Vision 2030, while also backing community initiatives and humanitarian causes. With the backing of SDAIA to streamline charitable activities, the holy month of Ramadan emerges as a period of generosity and benevolence, witnessing a significant participation from the community.

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