Saudia Crowned No. 1 Brand in Saudi Arabia by YouGov, Reflecting Customer Satisfaction Excellence

Friday, February 16, 2024

Saudia, Saudi Arabia’s national airline, has been ranked as the top brand in the Kingdom of Saudi Arabia for the third year in a row by YouGov, achieving an impressive score of 59.4. This ranking is determined through YouGov’s index score, which assesses the overall health of a brand by averaging scores across six categories: impression, quality, value, satisfaction, recommendation, and reputation, over the course of a year.

Essam Akhonbay, the Vice President of Marketing at Saudia, expressed his pride in the achievement, attributing it to the airline’s steadfast dedication to excellence and customer satisfaction. “This accolade serves as proof of Saudia’s continuous commitment to excellence and making our customers happy. We are proud to see Saudia’s accomplishments year after year,” he stated.

He further remarked, “Securing the top position in this prestigious index signifies our brand’s esteemed reputation as a preferred airline. It reflects our proficiency in understanding and meeting our guests’ needs, delivering unparalleled services.”

Saudia’s repeated achievement of the top rank underscores its commitment to surpassing customer expectations and supports its goal to act as the Wings of Vision 2030, facilitating connections for guests across more than 100 destinations on four continents.

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