Saudia Partners with Resal to Revolutionize Loyalty Rewards, Allowing Customers to Convert Everyday Points into AlFursan Miles for Amazing Travel Perks

Published on December 30, 2025

Saudia, the national airline of Saudi Arabia, has announced a significant partnership with Resal, a leading provider of prepaid digital card solutions and loyalty platforms in the Kingdom. This collaboration allows Resal customers to convert their Resal-earned points into AlFursan Reward Miles, further enhancing the benefits of Saudia’s popular loyalty program. By expanding the scope of its reward offerings, Saudia aims to strengthen its connection with existing and potential customers, providing them with even more ways to benefit from their loyalty.

This strategic partnership has been hailed as a significant step in enhancing Saudia’s customer loyalty program, which has long been a core aspect of its business model. With this new initiative, Resal users can redeem points accumulated from everyday activities such as shopping, dining, and other purchases made through the Resal app. These miles can be redeemed for a wide range of benefits, enhancing the overall customer experience for Saudia passengers.

A Collaborative Effort to Enhance Customer Experience

The agreement between Saudia and Resal was signed by Essam Akhonbay, the Vice President of the AlFursan Loyalty Program at Saudia, and Hatem Al-Kameli, the CEO of Resal. Both organizations aim to deliver added value to their customers by offering more flexible and rewarding ways to engage with their services. The collaboration is designed to make the AlFursan loyalty program more accessible, extending its reach beyond traditional airline-related transactions.

Through this partnership, Resal users will have the opportunity to accumulate AlFursan Reward Miles by converting points earned from a variety of daily activities such as shopping, dining, and other purchases made through the Resal app. These miles can be redeemed for a wide range of benefits, enhancing the overall customer experience for Saudia passengers.

Enhancing Loyalty Rewards and Partner Ecosystem

The AlFursan Loyalty Program is one of the most prominent and well-established loyalty programs in Saudi Arabia and the Middle East. It offers members a variety of benefits, including priority waitlisting, additional checked baggage allowances, and access to premium lounges. The AlFursan program also partners with over 40 global organizations across sectors such as banking, hospitality, telecommunications, retail, and insurance, allowing members to enjoy benefits and discounts across different industries.

The integration of Resal into this ecosystem introduces a wider array of reward opportunities for members, making it easier for consumers to accumulate miles through everyday purchases. This new layer of flexibility is expected to drive increased engagement with the AlFursan Loyalty Program, particularly among Resal’s existing customer base, who will now be able to make use of the miles for flight rewards, hotel stays, and other exclusive privileges offered by Saudia.

A Vision for the Future: Building a Culture of Loyalty

Both Saudia and Resal have expressed a shared commitment to creating a culture of loyalty that extends beyond traditional travel-related rewards. Hatem Al-Kameli, CEO of Resal, highlighted that this partnership reflects Resal’s vision of fostering a deeper culture of loyalty among its customers by offering diverse and attractive reward options. The partnership aims to meet the evolving expectations of today’s consumers, who are increasingly looking for more value in their everyday transactions and purchases.

Essam Akhonbay, the Vice President of the AlFursan Loyalty Program, emphasized that this collaboration underscores Saudia’s dedication to expanding its loyalty offerings and enhancing its relationship with customers. Through the conversion of Resal points into AlFursan miles, Saudia aims to provide additional value to its members while broadening access to travel-related benefits and other exclusive perks.

The Role of Resal in Expanding the Loyalty Landscape

Resal has quickly established itself as a leader in the digital loyalty space in Saudi Arabia, offering a variety of prepaid digital card solutions and loyalty platforms to both businesses and consumers. The company’s platform includes Resal Business Solutions, Resal Merchant Solutions, and Resal Wallet, serving a wide range of public and private sector partners. With over 1,000 partners across different sectors, Resal is uniquely positioned to offer a comprehensive loyalty ecosystem that spans multiple industries and consumer needs.

Through this partnership with Saudia, Resal can now further expand its offerings by giving its users access to AlFursan Reward Miles, one of the most sought-after loyalty programs in the region. This integration allows Resal customers to enjoy seamless transitions between everyday spending and travel rewards, effectively broadening the appeal of both companies’ loyalty programs.

Boosting the Travel Experience with Enhanced Benefits

The benefits of the AlFursan Loyalty Program are not limited to frequent flyers. Members can also enjoy additional perks, including exclusive offers from Saudia’s global partners, discounts on travel services, and priority access to special promotions. The conversion of Resal points into AlFursan miles significantly enhances the value proposition for Saudia’s customers by allowing them to earn miles outside of the traditional travel context.

In addition to flight-related rewards, AlFursan members also gain access to perks such as bonus miles, hotel upgrades, and car rental discounts. These added benefits make the AlFursan Loyalty Program more versatile and valuable to a broader audience, aligning with Saudia’s goal of expanding its network of partnerships and providing its customers with more ways to engage with the brand.

Strategic Importance of the Partnership for Saudia and Resal

The collaboration between Saudia and Resal is expected to have a significant impact on the airline’s long-term strategy. By enhancing the value of the AlFursan Loyalty Program through the integration of Resal’s digital loyalty solutions, Saudia aims to deepen its engagement with customers and drive greater customer satisfaction. The partnership will also help Saudia reach a new demographic of customers who may not have previously been involved in its loyalty program.

For Resal, this partnership offers an opportunity to expand its customer base and increase the relevance of its loyalty platform in the Saudi market. As more consumers seek value-driven experiences, the ability to offer customers access to a prestigious loyalty program like AlFursan will likely drive increased usage of Resal’s services.

Conclusion

The partnership between Saudia and Resal marks a significant step forward in the expansion of AlFursan as one of the leading loyalty programs in the region. By allowing Resal users to convert everyday points into AlFursan Reward Miles, Saudia enhances its customer loyalty offering, creating new avenues for travelers to earn and redeem valuable rewards. This collaboration is poised to make the AlFursan program more accessible and rewarding, benefiting both frequent travelers and everyday consumers alike.

As both companies continue to evolve their loyalty offerings, this partnership demonstrates their shared commitment to providing added value to their customers and meeting the growing demand for flexible, diverse rewards. Through strategic partnerships like this, Saudia is set to continue expanding its reach and maintaining its position as a leader in the Middle East’s competitive airline market.