Saudia Showcases Saudi Tourism Transformation at World Travel Market 2025

Published on November 2, 2025

Saudi Arabia is taking a significant step forward in its tourism journey with Saudia, the national airline, making a strong presence at the World Travel Market (WTM) 2025 in London. Running from November 4 to 6, WTM is a prestigious event that brings together top travel and tourism professionals from around the world. For Saudi Arabia, Saudia’s participation serves as a platform to showcase the Kingdom’s growing tourism offerings, with a clear focus on its continuous transformation and alignment with Saudi Vision 2030.

Saudia’s interactive pavilion (Stand No. S8-520) at WTM 2025 will be the main attraction, where the airline will highlight key aspects of its ongoing transformation. These include an expanded fleet, a growing network of international destinations, and a renewed focus on improving the guest experience. The airline’s push to enhance its services is aimed at making Saudi Arabia more accessible and appealing to global travelers. Through modernized offerings, the Kingdom is positioning itself as a go-to destination for both leisure and business tourism.

One of the central themes of Saudia‘s participation is the digital innovations that are revolutionizing air travel. The airline will demonstrate cutting-edge technological solutions that improve operational efficiency while elevating the overall travel experience. These innovations aim to create a seamless journey for passengers, which in turn supports the broader goal of making Saudi Arabia a world-class tourism destination. By showcasing these advancements, Saudia is not only improving customer satisfaction but also enhancing the tourism infrastructure that is central to the Kingdom’s growth strategy.

In addition to technological innovations, Saudia will also unveil its newly launched fashion and lifestyle brand, SV by Saudia, at WTM 2025. This new venture, first introduced during Riyadh Fashion Week, highlights Saudi Arabia’s creative side, blending local culture with modern trends. Visitors at the pavilion will have the opportunity to explore a range of products that reflect the rich cultural heritage of Saudi Arabia. The fashion brand is an important step in promoting Saudi creativity on the global stage, further positioning the Kingdom as a hub for culture, art, and tourism.

For Saudi Arabia, the tourism sector plays a central role in achieving the goals outlined in Saudi Vision 2030, which aims to diversify the economy and reduce dependence on oil revenues. The Kingdom is investing heavily in developing its tourism offerings, including an expanding network of hotels, resorts, and attractions. Saudia’s involvement in this transformation is crucial, as the airline is responsible for connecting visitors to these growing destinations.

Another highlight of Saudia’s presence at WTM 2025 will be its focus on Hajj & Umrah services. Saudia is set to showcase new services designed to enhance the pilgrimage experience for Muslims traveling to Saudi Arabia. With an integrated approach to planning and journey management, Saudia is making it easier for pilgrims to navigate every aspect of their religious visit. These services reflect the airline’s commitment to offering high-quality travel experiences for religious tourism, a key pillar of Saudi Arabia’s tourism growth strategy.

This enhanced service offering is not only beneficial for those traveling for religious purposes but also plays a vital role in increasing tourism numbers in Saudi Arabia. By improving the overall experience of the Hajj and Umrah pilgrims, Saudia is helping to make the Kingdom a more attractive and accessible destination for millions of visitors from around the world. The streamlined travel solutions offered by Saudia are part of a larger effort to make Saudi Arabia a leading global tourism destination.

Saudia’s participation in WTM 2025 is also a clear demonstration of the airline’s support for Saudi Vision 2030. As the Kingdom continues to diversify its economy, tourism is a key area of focus. By improving air travel services and offering innovative products, Saudia is playing a crucial role in shaping the future of Saudi tourism. The company’s commitment to enhancing the travel experience reflects the broader goals of the Kingdom to create a more dynamic and accessible tourism landscape.

Saudia’s involvement at WTM 2025 highlights the ongoing transformation of Saudi Arabia’s tourism industry. From expanding its fleet and route network to embracing digital solutions and launching a new fashion brand, Saudia is helping to build the foundation for a thriving tourism sector. This participation at WTM not only showcases the Kingdom’s progress but also marks a major milestone in its journey to becoming a global tourism powerhouse. With these efforts, Saudi Arabia is well on its way to welcoming more visitors and solidifying its place as a premier destination for both leisure and religious travel.