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Savor British Summer on Emirates Flights with New Seasonal Strawberry Menu

Published on July 13, 2025

Emirates, the award-winning airline from Dubai, is launching a special seasonal strawberry route featuring special strawberry-based dishes for travel between Dubai and the UK from 14 to 31 July 2025. The temporary treat has been created to celebrate the British strawberry season, a time of the year which is highly anticipated by food fans across the UK. The refreshed menu, which showcases the freshest and most flavourful strawberries to thrill passengers’ palates, is testament to the airline’s commitment to bringing regionally-inspired and sustainably-sourced luxury inflight dining experiences to passengers.

Available to all cabin classes, the menu will include a variety of dishes celebrating British grown strawberries, sourced from the UK’s leading farms such as Oaklands Fruit Farm and Blush from the UK. These handpicked strawberries will appear in an assortment of courses, from classic puddings to contemporary twists on British favourites – think Eton Mess. And passengers will get fresh culinary combinations, too, such as honey cake with strawberry compote and clotted cream.

The seasonal strawberry menu is another demonstration of Emirates’ commitment to showcasing Egyptian and regional produce and celebrating local farming talent. Collaberating with local suppliers and farmers, the airline has sourced the best Britain has to offer, so that passengers can enjoy the very finest and true taste of Britain.

A Partnership with Oaklands Fruit Farm and Blush from UK

Central to the seasonal strawberry menu is Emirates’ collaboration with local farmers. Oaklands Fruit Farm, located in the Vale of Evesham, is a family-owned business that has been producing high-quality strawberries for generations. The farm specializes in growing Champion, Favori, and Karima strawberry varieties, all known for their sweetness and unique flavor profiles. Oaklands Fruit Farm’s commitment to sustainable farming practices and its focus on ethical farming make it an ideal partner for this initiative.

In addition to Oaklands Fruit Farm, Emirates has also partnered with Blush from UK, a well-known strawberry supplier that brings together the best of British farming with an emphasis on quality and sustainability. These partnerships enable Emirates to provide its passengers with an authentic taste of British strawberries while supporting local agriculture and communities.

The strawberries used in the seasonal menu are carefully harvested at their peak freshness, ensuring they retain the natural sweetness and flavors that are so beloved in British cuisine. These handpicked strawberries are then delivered to Emirates, where they are used in the creation of the airline’s signature dishes. The partnership with these local suppliers also highlights Emirates’ dedication to supporting responsible sourcing and sustainability in its operations.

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Emirates’ seasonal strawberry menu is not just about culinary excellence—it’s also part of the airline’s broader efforts to promote sustainability. By supporting local farmers and sustainable agricultural practices, Emirates is ensuring that its guests can enjoy an exceptional dining experience while also contributing to environmentally conscious efforts. The strawberries used in the menu are grown without the use of harmful pesticides or artificial fertilizers, ensuring that they are not only delicious but also eco-friendly.

Additionally, Emirates has integrated sustainability into its broader operations, with initiatives focused on reducing its carbon footprint, conserving water, and minimizing waste. The airline has introduced eco-friendly policies such as reducing plastic use onboard and enhancing the efficiency of its supply chain to reduce environmental impact.

A Premium Dining Experience with British-Inspired Dishes

In line with its reputation for offering high-quality inflight dining, Emirates’ seasonal strawberry menu showcases an elevated culinary experience that reflects the flavors of the UK. One of the key offerings is Eton Mess, a classic British dessert made with strawberries, meringue, and whipped cream. This dessert has been reimagined to fit the luxurious experience of flying with Emirates, ensuring that every bite is a treat for the senses.

Other dishes on the menu include strawberry shortcake, strawberry tarts, and innovative creations such as strawberry sorbet with a dash of British gin, reflecting the spirit of the season. For those in premium cabins, there will also be options like a strawberry compote paired with a luxurious champagne or a strawberry-infused mocktail served alongside a light snack.

Emirates has long been praised for its inflight dining experience, and the introduction of this special strawberry menu takes the airline’s culinary offerings to new heights. Passengers will not only be able to enjoy gourmet dishes but also celebrate the best of British summer in the comfort of their seats. Whether it’s savoring the delicious desserts or indulging in a refreshing drink, the seasonal menu promises a delightful journey for the taste buds.

In-Flight Entertainment and Celebrating British Culture

In addition to the seasonal strawberry menu, Emirates is also bringing a cultural touch to its flights. Passengers traveling on the Dubai-UK route during the campaign will enjoy curated in-flight entertainment celebrating British cinema and music. From classic British comedies to the latest blockbusters, Emirates is providing a cultural experience that complements the flavors of the seasonal menu.

Moreover, the airline’s collaboration with Lunya, the luxury restwear brand, will give passengers the chance to purchase exclusive, co-branded pajamas onboard. These high-quality, comfortable pajamas are the perfect attire for unwinding during the flight, creating an added layer of luxury for those who want to feel relaxed and pampered during their journey.

Emirates’ Focus on Sustainability and Regional Flavor

The introduction of the seasonal strawberry menu is part of Emirates’ ongoing effort to incorporate sustainability into its dining and customer experience offerings. In 2025, the airline has expanded its commitment to sustainability across various departments, from eco-friendly catering solutions to sustainable packaging. The seasonal menu aligns with Emirates’ goal of providing passengers with premium experiences while also supporting local farming communities and reducing environmental impact.

As the airline continues to grow and innovate, its dedication to sustainability and regional partnerships will be crucial in shaping future initiatives. Emirates is setting an example for other airlines and businesses, showing how luxury and sustainability can go hand in hand, providing an enriching experience for travelers while preserving the environment.

Conclusion: A Unique and Delicious Experience

Our seasonal strawberry meny is a tribute to British summer and our promise to deliver the finest quality produce with an international signature. Not only is Emirates catering to your taste buds, including local farmers and sustainable agriculture fits with the airline’s mission to offer passengers a taste of the UK throughout the months ahead, in a more environmentally-friendly way. This seasonal menu, with cutting-edge cuisine, pampered service, and a commitment to sustainability, makes for a truly unforgettable dining experience for all onboard.

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