SCLB announces commencement of Southern MICE Expo in May

Friday, April 5, 2024

The Sri Lanka Convention Bureau (SLCB) announced the Southern MICE Expo 2024, which will take place from May 27 to May 31, 2024 in multiple star class hotels in the south and will be announced end of the month.

This innovative endeavor positions the Southern Region as the leading destination for Meetings, Incentives, Conferences, and Exhibitions & Events (MICE), offering a unique platform for international MICE agents and media professionals to discover its vast potential.

Following the success of the Colombo MICE Expo and the positive response from the Northern MICE Expo, the Southern Region has also been identified as an ideal hub for business tourism.

Organized meticulously by the SLCB, with the support of the Ministry of Tourism and Lands, this initiative aims to elevate the region’s appeal.

Chairman of the Sri Lanka Convention Bureau, Thisum Jayasuriya, (pictured) remarks “the Southern Region, with its distinctive blend of vibrant culture and coastal beauty, provides an idyllic MICE destination – with immense potential to reach the world through people’s social media feeds.

“Additionally, with sustainability being at the core of what we do, our focus lies in uplifting local economies and leaving a lasting and prosperous impact on local businesses.

We have started hosting expos in various parts of the island not only to highlight that particular region but also to facilitate in uplifting the local economy.”

“We are moving away from the traditional way of doing things and offering more immersive experiences that include local businesses and communities.

The SLCB extends its fullest support to any international agent who is interested in participating in this event.”

B2B meetings will facilitate meaningful connections between local MICE service providers, including hotels, venue providers, and operators, and the attending buyers.

To encourage participation, the SLCB is offering a subsidized package to MICE operators and travel agents who are based in Colombo, inviting them to explore the Southern Region and engage in the B2B sessions during the expo.

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