Seatrade Cruise Global: Port of Lisbon Explores New Frontiers in Cruise Industry Evolution

Saturday, April 6, 2024

The Port of Lisbon is currently participating in Seatrade Cruise Global, the largest event in the cruise industry worldwide. The event runs from April 8th to 11th at the Miami Beach Convention Center in the USA, focusing on “The Evolution of Cruising.”

This marks the Port of Lisbon’s 25th appearance at this event and the 18th consecutive year participating as part of the Cruise Portugal brand within the national space. This brand includes ports like Leixões, Setúbal, Portimão, Azores, and Madeira, along with various economic stakeholders.

The national representation at this fair allows for exploration into various business areas including port and destination development, cost management strategies, and sustainability initiatives. This comes during a phase of industry recovery and growth resumption.

For the Chairman of the Board of Directors of the Port of Lisbon (APL), Carlos Correia, “Being present at the industry’s main event is of utmost importance, at a time when the cruise industry is demonstrating its resilience, vitality, and capacity for innovation, despite significant challenges. The industry’s vision, focused on environmental sustainability, positions the cruise segment for a promising future, and that is the future intended for Lisbon.”
“In this sense, APL has been developing a series of actions aimed at decarbonizing cruise activity towards sustainability, examples of which include the Shore-to-Ship Electric Power Supply project at the Eastern Zone Terminals and at the Lisbon Cruise Terminal, the status of which will be presented at this fair,” Carlos Correia emphasizes.

This year, the primary focuses of the Seatrade Cruise Global program are sustainability and regulation, decarbonization, artificial intelligence, and technological innovations. The event has garnered over 10,000 registrations from diverse industry stakeholders, including cruise companies, destinations, shipyards, companies, and suppliers. It features 600 exhibitors, over 80 cruise lines, and attracts thousands of visitors from 120 countries.

Administrator António Caracol and Ana Lourenço, who oversees the cruise area, represent the Port of Lisbon Administration at this major international cruise fair.

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