Seattle Gears Up for 2026 FIFA World Cup with B-Engaged Leading Global Football Strategy in US

Published on December 3, 2025

Visit Seattle has taken a major step in positioning the city as a premier destination for global football fans ahead of the 2026 FIFA World Cup. The city, one of the official host cities for the tournament across the United States, Canada, and Mexico, has appointed B-Engaged, a leading sports marketing agency, to design and execute its global football strategy. This collaboration is aimed at showcasing Seattle’s distinct culture, creativity, and passion for football while engaging fans around the world.

B-Engaged has been tasked with building and activating Visit Seattle’s football-led campaigns across international markets, ensuring the city’s appeal reaches audiences in Europe, Asia, and beyond. Through these campaigns, Seattle will be highlighted as an essential stop for fans traveling to experience the tournament, providing an immersive blend of sports, culture, and urban vibrancy.

Leveraging Football to Promote Seattle Globally

B-Engaged brings a wealth of experience in developing global campaigns with athletes, sports clubs, and major brands. This expertise will be leveraged to connect Seattle with football fans worldwide, both before and during the World Cup. By creating authentic football content and establishing media partnerships, the agency will help amplify Seattle’s story and enhance its visibility as a World Cup host city.

Campaigns developed by B-Engaged will aim to humanize the sport while capturing the essence of Seattle’s football culture. This approach is designed to foster an emotional connection with international fans, ensuring that Seattle is not only seen as a destination for matches but also as a city full of dynamic experiences, vibrant neighborhoods, and unique cultural offerings.

Showcasing Seattle’s Passion for Football

Seattle is celebrated for its rich sporting legacy and some of the most dedicated football fans in the United States. The World Cup will provide an opportunity to spotlight the city’s football culture on a global stage. Fans will experience a unique combination of world-class stadium facilities, lively urban districts, and the natural beauty surrounding the city, making Seattle a memorable destination both on and off the pitch.

Through the partnership with B-Engaged, Seattle will present campaigns that highlight local football enthusiasm, engaging fans with compelling stories and experiences that reflect the city’s vibrant identity. The strategy will emphasize Seattle’s cultural creativity, recreational offerings, and the passionate support of its football community.

Global Campaigns and Fan Engagement

The campaigns will focus on delivering content that resonates with international audiences, showcasing the city’s excitement and readiness for the tournament. B-Engaged will craft storytelling that celebrates Seattle’s sporting spirit while providing information and inspiration for fans planning to attend matches.

Media partnerships will play a central role in amplifying Seattle’s presence, ensuring coverage across major international platforms and increasing the city’s visibility in key markets. These efforts are aimed at creating a strong association between Seattle and the FIFA World Cup, positioning the city as a must-visit destination for football enthusiasts from all corners of the globe.

B-Engaged: A Global Sports Marketing Innovator

Founded in 2016 by professional footballer and environmental advocate Héctor Bellerín, B-Engaged is a London-based global sports marketing agency specializing in innovative campaigns that humanize athletes and connect audiences with the world of sport. The agency has established a reputation for delivering high-impact campaigns that combine creativity, engagement, and strategic insight.

For Visit Seattle, B-Engaged’s expertise will ensure that campaigns not only promote football but also elevate the city’s brand as a cultural and tourist destination. By leveraging their experience with global campaigns, the agency will develop strategies that integrate digital, media, and experiential channels to maximize reach and impact.

Visit Seattle: Showcasing the City to the World

For more than 50 years, Visit Seattle has served as the official destination marketing organization (DMO) for Seattle and King County. As a 501(c)(6) organization, it has played a central role in enhancing the economic prosperity of the region through global destination branding, leisure travel marketing, convention sales, and international tourism development.

The partnership with B-Engaged represents a strategic initiative to capitalize on the global spotlight provided by the FIFA World Cup. By integrating football campaigns into its broader marketing efforts, Visit Seattle aims to attract international visitors and ensure that the city is recognized as a vibrant and must-visit destination during the tournament.

Seattle’s Unique Blend of Sports, Culture, and Nature

Seattle offers visitors a unique combination of sporting excitement, cultural richness, and natural beauty. As a World Cup host city, it will provide an immersive experience for fans, combining world-class stadium events with engaging local neighborhoods, dining, entertainment, and outdoor attractions. The campaigns will highlight this holistic experience, positioning Seattle as a destination where football passion meets urban creativity and breathtaking scenery.

Through the strategies implemented by B-Engaged, international fans will be encouraged to explore the city beyond the stadium, experiencing the authentic culture, dynamic arts scene, and vibrant communities that define Seattle. This approach is intended to leave a lasting impression and foster long-term engagement with the city.

Looking Ahead to FIFA World Cup 2026

With the FIFA World Cup fast approaching, Seattle is set to shine as a global host city. The partnership with B-Engaged will ensure that campaigns resonate with football fans worldwide, providing a platform for Seattle to showcase its hospitality, culture, and sporting passion. Fans traveling to the tournament will experience more than football matches—they will be immersed in a city that celebrates creativity, energy, and the love of the game.

By combining strategic marketing, international outreach, and authentic storytelling, Visit Seattle and B-Engaged are positioned to maximize the city’s impact as a World Cup host, attracting visitors from Europe, Asia, and around the globe. Seattle is being presented not only as a tournament destination but as a city with a rich identity, unforgettable experiences, and a deep connection to the world’s most popular sport.

[Source: PR Newswire; Image Credit: PR Newswire]