Published on November 21, 2025

Marathon tourism continues to thrive among South Korean travelers, with the intersection of sport and leisure becoming a significant trend in 2025. Cities both within South Korea and abroad, including Tokyo, Sydney, New York City, Taipei, Athens, and Seoul, have become top destinations for marathon enthusiasts. These cities not only offer world-class race events but also provide the opportunity to explore diverse cultures, iconic landmarks, and scenic routes, making them perfect for marathon runners seeking both athletic challenges and unique travel experiences.
Seoul, the heart of South Korean marathon tourism, continues to hold its status as the top domestic marathon destination in 2025. Hosting some of the country’s most prestigious marathons, including the Seoul International Marathon and the JTBC Seoul Marathon, Seoul attracts both local runners and international participants. The Seoul Marathon, held annually, is South Korea’s only World Athletics Platinum Label race, and it consistently draws thousands of runners from around the globe. The event provides an exciting opportunity to run through a city that combines rich history, modernity, and a bustling atmosphere.
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For 2025, Seoul will continue to host multiple marathon events, making it the top choice for marathon tourism in South Korea. Whether participants are running past the city’s historical palaces or navigating its vibrant districts, Seoul’s dynamic landscape offers a unique and memorable race experience. Furthermore, the city’s rich cultural heritage, including its famous palaces and traditional markets, makes it an ideal destination for post-race exploration.

Tokyo remains a favorite international destination for South Korean marathoners in 2025. The Tokyo Marathon, part of the prestigious Abbott World Marathon Majors, offers runners the chance to experience one of the most exciting marathon routes in the world. With a rise in accommodation bookings for marathon events, Tokyo is set to attract a growing number of participants from South Korea.
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The Tokyo Marathon is renowned not only for its challenging race but also for its iconic cityscape. Runners get the opportunity to race through districts like Asakusa, famous for the Senso-ji Temple, and Shibuya, known for its famous crossing. Beyond the marathon, Tokyo’s futuristic skyline, rich history, and vibrant culture provide endless exploration opportunities, making it a perfect destination for a marathon trip.
Sydney’s marathon scene continues to grow, with the TCS Sydney Marathon being one of the most anticipated races of the year in 2025. With its breathtaking harbor views, iconic landmarks like the Sydney Opera House and Harbour Bridge, and scenic running routes, Sydney has become an attractive destination for South Korean marathoners looking for both a challenging race and an unforgettable travel experience.
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The TCS Sydney Marathon is part of the Abbott World Marathon Majors and continues to draw attention not just for the race but for its connection with K-pop culture. South Korean celebrities have been known to participate in the event, which increases its appeal among South Korean fans. Sydney’s allure lies in its combination of a world-class marathon and a city that offers everything from its world-famous beaches to its dynamic arts and cultural scene.

New York City, known for its iconic New York City Marathon, remains a major destination for South Korean runners in 2025. The marathon, which spans all five boroughs of New York, is one of the largest and most famous races in the world. With more than 50,000 participants from all over the globe, the event is a spectacle that attracts runners and spectators alike.
Agoda’s data shows a sharp rise in accommodation searches for the 2025 race, highlighting New York’s continued status as a top marathon destination. Running through the bustling streets of Manhattan, Brooklyn, and Queens offers a unique experience that showcases the city’s diversity and energy. After the race, runners can enjoy the city’s world-renowned restaurants, landmarks like Central Park, and vibrant nightlife, making New York an ideal destination for marathoners who want to explore a world-class city.
In recent years, Taipei has risen in popularity as a marathon destination, especially among South Korean runners. The Taipei Marathon, held every year in December, offers a unique and scenic race through the city. The course takes participants past Taipei’s major landmarks, including Taipei 101 and Chiang Kai-shek Memorial Hall, providing a wonderful way to experience the city.
Taipei’s appeal as a marathon destination lies not only in its race but also in its vibrant culture and rich food scene. After the marathon, runners can explore the city’s bustling night markets, enjoy local delicacies like bubble tea and beef noodles, and unwind in one of Taipei’s many parks and hot springs. With its affordable accommodation and welcoming atmosphere, Taipei is quickly becoming a must-visit destination for marathon enthusiasts looking for a less crowded but equally exciting race experience.

The Athens Authentic Marathon is a pilgrimage for serious marathoners, and in 2025, it remains one of the most sought-after races for South Korean travelers. As the birthplace of the marathon, Athens offers a truly historic marathon experience, with a route that follows the path originally taken by the Greek soldier Pheidippides in 490 BC.
Running through the ancient streets of Athens, participants pass iconic landmarks such as the Acropolis and the Panathenaic Stadium, where the first modern Olympic Games were held in 1896. After the race, runners can enjoy the city’s rich history, world-class museums, and Mediterranean cuisine. For South Korean runners, the Athens marathon provides an opportunity to not only challenge themselves but also experience the birthplace of their sport.
The rise of marathon tourism in 2025 can be attributed to the growing popularity of running as a sport among South Koreans, especially Millennials and Gen Z. These generations are not only dedicated to fitness but are also increasingly seeking ways to combine travel with their love for marathons. Participating in races around the world allows South Korean runners to challenge themselves in new environments while exploring new cultures.
The global appeal of marathons, particularly events like the Abbott World Marathon Majors, has turned running into a key part of the travel experience. For many South Koreans, marathons are now a way to travel the world while engaging in an activity they love.
As marathon tourism continues to grow, cities like Seoul, Tokyo, Sydney, New York, Taipei, and Athens benefit from increased tourism spending. Accommodation, food, transportation, and local attractions see a significant boost during race weekends. Local economies are energized by the influx of participants and their supporters, making marathons an important tourism driver.
For these cities, hosting prestigious marathon events has become a way to attract international visitors and create a global reputation as prime marathon destinations. Local governments and tourism boards are investing in infrastructure and promoting these events as key attractions for tourists from around the world.
The future of marathon tourism looks promising, with Seoul, Tokyo, Sydney, New York City, Taipei, and Athens continuing to dominate as top destinations for South Korean runners in 2025. These cities offer world-class marathons, rich cultural experiences, and the perfect blend of sport and travel. As the marathon tourism trend continues to grow, these destinations will remain at the forefront, providing exciting opportunities for South Korean travelers to run, explore, and create lasting memories.
With the continued rise in popularity of marathons, South Korea’s marathon tourism scene is set to expand even further. For marathoners, the world is truly their racecourse, and these iconic cities are waiting to welcome them in 2025 and beyond.
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Friday, November 21, 2025
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Friday, November 21, 2025
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Friday, November 21, 2025
Friday, November 21, 2025
Friday, November 21, 2025