Seoul South Korea Invites Malaysian Tourists to Experience the Magic of K-pop Culture and Iconic Landmarks

Published on December 5, 2025

Seoul Tourism Organization (STO) is all set to host a highly anticipated event titled “Seoul My Soul in Kuala Lumpur” on Sunday, December 7, 2025, at the main square of Fahrenheit 88 in Kuala Lumpur, Malaysia. This event aims to elevate Seoul’s appeal to Malaysian travellers by showcasing the city’s signature culture, iconic attractions, and vibrant tourism scene. With a rapidly growing demand for travel to Seoul from Malaysia, this exciting promotion will captivate local visitors and provide them with an immersive experience of the best Seoul has to offer.

As Malaysia continues its post-pandemic tourism recovery, this event promises to further strengthen the growing tourism relationship between South Korea and Malaysia, two countries with a deepening cultural and economic bond. The “Seoul My Soul in Kuala Lumpur” event is designed to offer a dynamic and memorable experience that appeals to the MZ generation in Malaysia, showcasing the city’s lively atmosphere, modernity, and traditional beauty.

Seoul’s Major Attractions on Display for Malaysian Visitors

Seoul, the vibrant capital of South Korea, has long been a global travel hotspot, attracting millions of visitors from all over the world. This tourism promotion aims to offer a taste of the city’s rich cultural offerings, iconic landmarks, and the unique Korean wave (Hallyu) that continues to dominate the global entertainment scene.

The event will be a showcase of Seoul’s unique charm, featuring several interactive activities, performances, and prize draws. The promotion is set to highlight not only Seoul’s popular landmarks but also its modern pop culture, especially the ever-growing influence of K-pop in Malaysia. With the increasing interest in Korean entertainment, including K-dramas and K-pop, this event promises to immerse attendees in an authentic Seoul experience.

Key Highlights of “Seoul My Soul in Kuala Lumpur”

• Seoul-Themed Experience Zones: Attendees will be able to visit dedicated Seoul brand photo zones, featuring iconic Seoul backdrops such as Haechi, Seoul’s official mascot, and Jennie, a global K-pop star, who serves as the city’s promotional ambassador. Guests can take self-photos at these unique booths, giving them a chance to connect with Seoul’s most recognisable symbols.
• Christmas Postcard-Making Station: Visitors can create personalized Christmas postcards featuring famous Seoul landmarks such as the Namsan Tower and Dongdaemun Design Plaza (DDP). This hands-on activity will allow guests to send a piece of Seoul’s festive spirit back home with them.
• K-pop Performances and Lucky Draws: K-pop cover dances and a spectacular K-Tigers Taekwondo performance will showcase the dynamic energy of Korean culture. In addition, visitors will have the chance to win exciting prizes through lucky draws that include flight tickets, hotel stays, and even K-snacks – a perfect way to get a taste of Korea back in Malaysia.
• Seoul Mayor’s Official Programme: During the event, Seoul Mayor Oh Se-hoon will introduce the city’s top tourist destinations, including Namsan Tower, DDP, and other globally recognized spots. A lighting ceremony for the Seoul Christmas Tree will be held, adding a magical touch to the event’s evening celebrations.

Why Visit Seoul in 2025? A City That Has It All

Seoul is not just a city of contrasts but a destination that promises something for every type of traveller. From its towering modern skyscrapers to the tranquil beauty of ancient palaces and temples, Seoul’s diverse tourism offerings ensure an unforgettable experience. Here are just a few reasons why Seoul continues to capture the hearts of Malaysian travellers:

• Rich Cultural Heritage: Explore historical sites like Gyeongbokgung Palace, Bukchon Hanok Village, and Changdeokgung Palace where tradition meets tranquillity. These culturally significant places offer a glimpse into Seoul’s royal history.
• Modern Attractions: Get lost in the futuristic Dongdaemun Design Plaza and Lotte World Tower, the tallest building in Korea. These modern marvels stand as symbols of Seoul’s dynamic urban landscape.
• Entertainment Hub: Seoul is the birthplace of the global K-pop phenomenon. Catch a live performance by famous artists, visit entertainment companies like SM Entertainment or JYP Entertainment, and explore iconic K-pop destinations like Myeongdong, where the fashion and pop culture scene thrives.
• Vibrant Food Scene: Korean cuisine is a must-try, and Seoul offers some of the most authentic dining experiences. Taste everything from sizzling Korean BBQ and hearty bibimbap to sweet bingsu (shaved ice) and delicious street food at night markets like Myeongdong Street and Insadong.
• Shopping Paradise: Whether it’s high-end fashion in Gangnam or quirky finds in Hongdae, Seoul is a shopper’s paradise for all kinds of tastes. Its sprawling shopping districts ensure you find something unique to take home.

Strengthening Ties Between Korea and Malaysia

Economic Growth and Increased Travel Demand
Malaysia’s economy has grown steadily, showing strong post-pandemic recovery, which is fueling greater travel demand. With Malaysia’s middle class expanding and showing higher purchasing power, the demand for international travel is also increasing. This trend directly supports the growing interest in Seoul tourism, especially as cultural and economic exchanges between South Korea and Malaysia continue to flourish.

• Rising Malaysian Interest in Korean Culture: Malaysia’s younger generation, particularly the MZ generation, continues to fuel the popularity of Korean culture. From K-pop and K-dramas to K-beauty, K-fashion, and K-food, the influence of Korean content has never been stronger in Malaysia, making Seoul an appealing travel destination.
• Strengthened Economic and Tourism Cooperation: Efforts by both governments to strengthen tourism cooperation are paying off, with the Seoul Tourism Organization actively promoting the city’s attractions through strategic global campaigns and events like “Seoul My Soul in Kuala Lumpur”. This promotion aligns with the growing demand for Korean travel experiences from the Southeast Asian market.

A Glimpse into Seoul’s Global Appeal

The “Seoul My Soul in Kuala Lumpur” event is a part of Seoul’s international tourism campaign to promote the city’s global appeal. With millions of visitors flocking to Seoul each year, the city has become one of Asia’s most important travel destinations. Whether it’s exploring vibrant cultural sites, attending K-pop concerts, or experiencing Seoul’s traditional and contemporary fusion, the city remains a must-visit for travellers worldwide.

Conclusion: Why Kuala Lumpur and Seoul Are a Perfect Match

As Malaysia becomes a key source market for Seoul’s tourism, events like “Seoul My Soul in Kuala Lumpur” continue to nurture the bond between the two countries. With a mix of traditional experiences and modern attractions, Seoul remains one of the world’s most exciting tourist cities. This event, which blends Korean culture, K-pop, food, and a festive atmosphere, is just one of many ways Seoul is inviting the world to explore its many facets.

Whether you are planning your first trip to Seoul or looking to revisit, there has never been a better time to experience the magic of this dynamic capital. So, mark your calendars and get ready for an unforgettable taste of Seoul at Fahrenheit 88 in Kuala Lumpur!