Series of activities held in London to promote China’s tourism, culture

Sunday, October 22, 2023


In order to showcase and promote China’s southwestern Sichuan Province’s culture and tourism appeal, a number of activities were organised in London on Friday.

A landscape picture exhibition, a long-spout teapot pouring Kungfu display, and a Sichuan Opera face-changing performance were all part of the advertising effort. There were also some distinctive cultural artefacts on display, such as Sichuan needlework, lacquerware, and a traditional oil-paper umbrella.

The event was themed “Nihao! China — Sichuan, more than pandas,” and was presented by the Sichuan Province Culture and Tourism Department.

Many British panda enthusiasts associate Sichuan with the homeland of gigantic pandas. Visitors to Edinburgh Zoo have been delighted by the enormous pandas Yang Guang and Tian Tian during the last 12 years.

Landscape photographs and videos of tourist destinations including Jiuzhaigou Valley and Leshan Giant Buddha also drew attention from visitors.

Tourism, according to John McLean, chairman of the UK-China Business Development Centre, is an effective means to bring people together by exchanging experiences and promoting their own cultures.

“I hope China and Britain can work more closely together to promote inbound and outbound travels between our two countries,” said McLean.

“Both China and Britain possess splendid cultural and rich tourism resources.

These exchanges not only bring mutual economic benefits, but also help eliminate misunderstandings and barriers between the East and the West, making a positive contribution to global peace and development,” said Zhao Fei, minister of the Chinese Embassy in the UK.

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