Set Jetting Takes Off: Expedia Launches Shoppable Travel Hub

Published on December 3, 2025

Expedia has taken a bold step in transforming travel planning by introducing its Set-Jetting travel hub, a new feature designed to bring popular on-screen destinations from blockbuster movies and TV shows directly into travelers’ itineraries. The new platform serves as a one-stop shop for booking flights, hotels, and activities at some of the world’s most iconic locations, including those made famous by the scenes and characters of beloved films and series.

The Growing Trend of Set-Jetting

Set-Jetting, the trend of traveling to locations featured in films and television shows, has seen a remarkable surge in popularity. According to recent reports, 81 percent of Gen Z and Millennial travelers now plan trips inspired by what they watch. As a result, the Set-Jetting travel hub has been designed to simplify the booking process, allowing visitors to seamlessly plan their holidays to these highly sought-after destinations.

Connecting Movies with Real-World Travel

The Set-Jetting hub not only showcases destination highlights but also curates specific travel packages, making it easier for travelers to bring their on-screen fantasies to life. Whether it’s a British period drama setting in the countryside or a tropical getaway inspired by a resort scene in a popular film, Expedia’s new service offers a convenient way to turn imagination into reality. This innovative move taps into a growing demand for immersive travel experiences and personalised itineraries based on the emotional connection people form with film and television.

Impact on Tourism and Local Economies

This collaboration between the travel industry and entertainment sectors is expected to have a significant positive impact on tourism in the featured destinations. From small towns in the UK to exotic resorts in Thailand, Set-Jetting is driving global travel interest. Local governments and tourism boards are increasingly recognising the value of screen-inspired travel as a way to boost their economies, attract visitors, and showcase their cultural and historical significance.

A Strategic Move for Expedia

Expedia’s decision to launch a Set-Jetting travel hub comes after years of tracking the rise of this travel trend. The company, which has long been at the forefront of travel innovation, is now capitalising on this multi-billion-dollar market. By offering an easy-to-navigate platform where travellers can book their next adventure to famous destinations, Expedia is poised to meet the demands of younger generations looking for more than just typical tourist experiences.

The launch of the Set-Jetting travel hub aligns perfectly with the increasing preference for travel experiences that are deeply personal and inspired by media. By making it easier for people to access these destinations, Expedia not only strengthens its position in the market but also provides a platform that resonates with a generation of travellers looking to connect with their favourite on-screen worlds.

Why Set-Jetting Matters for Future Travel

As Set-Jetting continues to evolve, it is expected to shape the future of tourism. With the increasing influence of movies and television in shaping travel preferences, travel companies like Expedia are now in a prime position to respond to the desires of a new wave of travellers. This dynamic shift in how people choose their travel destinations reflects broader trends in the tourism industry towards more experiential and immersive vacations.

By offering curated packages that cater to the interests of movie and TV enthusiasts, the Set-Jetting travel hub allows Expedia to tap into an enthusiastic and growing demographic. Whether it’s exploring historical sites, sun-soaked beaches, or unique cityscapes, the ability to book travel inspired by media consumption opens up a world of possibilities for curious and adventurous travellers.

Overview

Expedia’s new Set-Jetting travel hub is not just a platform for booking travel; it represents the next step in how we experience tourism. By blending entertainment and travel seamlessly, the company has created an innovative way for travellers to explore the world through the lens of their favourite on-screen stories. As Set-Jetting continues to grow, it is expected to redefine the way future generations plan their vacations, bringing the magic of movies and TV shows to life in a way that is both exciting and accessible.