Seychelles steals the spotlight in Réunion with spectacular showcase

Thursday, December 28, 2023

During this festive season, Seychelles captivated Réunion in a promotional whirlwind, unveiling captivating displays in the nine largest and most bustling shopping malls across the region.

The 2023 marketing campaign in Réunion, titled “Experience Seychelles Big Wow,” concluded with this strategic move, featuring a massive visibility campaign from September to December 2023.

Leading the major marketing initiative, Ms. Bernadette Honore, the representative of Tourism Seychelles in Réunion, orchestrated a comprehensive project using a diverse multi-channel strategy. The primary goal was to actively engage with the Réunion public, with the overarching objective of enhancing visibility for Seychelles and enticing visitors from Réunion to discover the enchanting shores of the archipelago.

Seychelles is prominently showcased as a dream destination on 127 dynamic screens within renowned shopping malls, such as Carrefour Grand Est (Sainte-Suzanne), Carrefour Grand Nord (Sainte-Clotilde), Cap Sacré Coeur – Le Port, Duparc – Sainte-Marie, Grand Large – Saint-Pierre, Savanna Gallery – Saint Paul, Beaulieu Gallery – Saint-Benoit, and Super U – Piton Saint-Leu. These malls represent 70% of Réunion’s largest shopping locations, attracting an impressive 35 million people each year.

The ‘Experience Seychelles Big Wow’ 10-second display highlights Seychelles’ breathtaking surroundings, encompassing the archipelago’s rich cultural and natural environments. The commercial will run throughout December 2023, providing viewers with an immersive experience until the end of January 2024.

For one week, the campaign included above-the-line advertising and brand activation on 15 digital platforms (20-second video), 20 cinema screens (20-second video), television channels (Antenne Réunion and France TV Réunion La Première) featuring a 20-second video, and radio broadcasts (RTL & Rire et Chansons).

In a collaborative effort, Seychelles Tourism partnered with Réunion Travel Trade professionals to execute tactical promotions, aiming to enhance sales opportunities for Seychelles in 2023 and beyond.

Addressing the diverse activations across Réunion, the Tourism marketing representative emphasized the significance of boosting sales through increased brand visibility and heightened consumer engagement on the island.

“As Seychelles assumes a prominent position in Réunion, we have introduced a range of initiatives designed to ignite the curiosity of potential visitors, encouraging them to venture into a journey of exploration across the 115 islands of hidden treasures. Our objective extends beyond merely promoting the captivating charm and irresistible allure of Seychelles; we aspire to extend an invitation for individuals to partake in the crafting of indelible memories within this tropical haven, solidifying it as their paramount travel destination,” expressed Bernadette Honore.

Tourism Seychelles is dedicated to promoting the unique beauty and cultural richness of the Seychelles archipelago, inviting travelers to experience the “Big Wow” of this idyllic paradise.

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