Shafiabad Named World’s Best Tourism Village for 2025, Set to Boost Global Tourism with Unique Heritage, Desert Landscapes and Sustainable Growth in Iran

Published on December 28, 2025

The UN World Tourism Organization, UNWTO, has named Shafiabad, Kerman Province, Iran, the world’s best tourist village of 2025. This is testimony to the special charm and natural beauty of the village, which is situated on the boundaries of the Lut Desert, one of the world’s most beautiful natural landscapes, and the rich history of the region and the special attractions of its ancient castle and caravanserai, which have particularly appealed to those tourists interested in both history and natural scenery. The emergence of Shafiabad as a tourist spot is thus poised to open new avenues of development, particularly of cultural tourism and eco-tourism, and could be Iran’s master plan for the development of tourism in the region.

A Unique Heritage Destination with Expanding Tourism Potential

Shafiabad’s appeal lies in its remote yet historically rich setting, offering a combination of architectural marvels and natural beauty. The castle and caravanserai, which have stood the test of time, are cultural treasures that provide visitors with an immersive experience into the history of Iran’s desert landscapes. As a destination that offers authentic cultural experiences paired with the breathtaking beauty of the Lut Desert, Shafiabad is primed to see a surge in tourism following its UN recognition.

Looking ahead, the village’s position as “the world’s best tourism village” will drive its visibility on the global stage, attracting a new generation of eco-tourists, heritage travelers, and adventure seekers. The potential for future tourism growth is immense, especially as more travelers seek destinations that offer unique cultural heritage experiences in off-the-beaten-path locations.

Future Tourism Growth: Leveraging Sustainable Practices for Long-Term Success

Shafiabad’s designation as a top global tourism destination not only celebrates its cultural and natural beauty but also sets the stage for its future growth as a model of sustainable tourism. With increasing global interest in eco-tourism and cultural preservation, the village’s future growth will rely on balancing tourism development with environmental and cultural sustainability. As tourism numbers rise, it will be crucial for local authorities and businesses to implement sustainable tourism practices—such as eco-friendly accommodations, responsible tourism initiatives, and community-based tourism projects—to maintain the village’s charm and integrity.

This focus on sustainability will ensure that Shafiabad’s growing appeal as a tourism hotspot doesn’t come at the cost of its natural resources or local heritage. As the global tourism industry moves toward regenerative models, Shafiabad has the opportunity to set an example of how small rural destinations can thrive by offering authentic, environmentally-conscious travel experiences that benefit both visitors and the local community.

Cultural Tourism and Economic Impact: Strengthening Local Communities

As the future of cultural tourism expands, Shafiabad’s recognition offers a unique opportunity for local communities to engage in tourism development that enhances economic growth without compromising the authenticity of their cultural practices. By promoting local artisans, traditional crafts, and cultural tours, Shafiabad can create a positive economic impact that supports local businesses and preserves the region’s traditions.

Tourism’s future role in Shafiabad’s economy will also help empower local communities by creating new job opportunities in areas like hospitality, guided tours, and cultural programming. This economic diversification will ensure that tourism becomes a sustainable and inclusive sector for Shafiabad’s residents, enhancing their quality of life while preserving the region’s cultural richness for future generations.

Shafiabad as a Model for Regenerative Tourism

Looking forward, Shafiabad has the potential to become a global leader in regenerative tourism, where tourism helps to restore and protect local ecosystems and cultural heritage. This emerging tourism model goes beyond sustainability and focuses on creating net-positive impacts, both environmentally and economically. The village’s growing reputation can attract investment in conservation and community-led tourism projects, setting the stage for long-term growth that benefits both visitors and local communities.

By integrating regenerative tourism principles into its development plans, Shafiabad can ensure that future visitors continue to enjoy immersive cultural experiences and the unspoiled beauty of the Lut Desert while also supporting environmental conservation efforts.

Shafiabad’s Future as a Key Cultural and Eco-Tourism Destination

The recognition of Shafiabad as the best tourism village in the world in 2025 is just the beginning of its journey with regard to its potential as a destination. With its emphasis on sustainability, culture, and eco-tourism, Shafiabad is on its way to becoming one of the preeminent models of how small villages, in the face of the new future of tourism, will be able to achieve true development while still maintaining heritage.