Published on October 4, 2024

Sharjah Tourism invites Indian tourists to explore the UAE’s cultural heritage, offering a unique blend of tradition, history, and modern experiences in the heart of the Emirates.
Sharjah, often referred to as the cultural heart of the UAE, has evolved into a vibrant destination for travelers seeking a unique fusion of tradition, nature, and modernity. In an exclusive conversation with BOTT Magazine, Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), offers insights into the emirate’s rich heritage, key attractions, and visionary projects that position Sharjah as a top global travel destination.
Advertisement
Sharjah’s appeal is rooted in its diversity and proximity to rich experiences. The bond between Sharjah and India, dating back over 500 years, was built on trade and has blossomed into strong cultural ties. Indian influences can be found in many aspects of daily life, from architecture to cuisine, where Indian flavors have been adapted to local tastes.
Tourism is also a vital link between Sharjah and India. Since 2014, Sharjah has actively promoted itself to Indian travelers, resulting in a positive response. Indian tourists now make up approximately 11% of the city’s hotel guests, solidifying India as one of the top four source markets.
Advertisement
Under the guidance of His Highness Dr. Sheikh Sultan Al Qasimi, Sharjah has launched several ambitious tourism projects. Among these is Sharjah Safari, the largest safari outside Africa, covering 9 square kilometers. Unlike traditional zoos, this project focuses on conservation, offering visitors an immersive experience with endangered species like black and white rhinos and Arabian leopards in natural habitats.
Sharjah’s investment in infrastructure is also reshaping the travel experience. New highways and tunnels have drastically reduced travel time to the eastern coast, making eco-tourism spots like Kalba and Khor Fakkan more accessible in just 50 minutes, compared to the previous two-hour journey.
Advertisement
Sharjah’s commitment to preserving its identity is reflected in its over 50 museums, many of which house the region’s most important archaeological findings. Entry fees remain low, underscoring the emirate’s focus on sharing knowledge and cultural experiences over commercial gains.
Sharjah’s luxury offerings cater to travelers seeking exclusive experiences. Al Bait Hotel, a boutique heritage property with just 70 rooms, offers an intimate stay that blends modern luxury with Emirati culture. For those looking to escape to the desert, Al Faya Retreat features five exclusive rooms and a Himalayan salt spa, promising privacy and tranquility. The eco-friendly Kingfisher Retreat, set along the serene mangroves on the east coast, offers luxurious tented accommodations for a close connection with nature.
Sustainability is at the core of Sharjah’s tourism strategy. From eco-conscious resorts to the conservation-driven Sharjah Safari, the emirate strives to create enriching, environmentally friendly experiences. Local communities are a key part of this initiative, with efforts focused on generating employment and business opportunities, particularly in Sharjah’s central regions.
India remains a growing market, with an increasing demand for luxury tourism. Sharjah offers Indian travelers a refreshing alternative to typical commercial tourist destinations, providing cultural immersion, eco-tourism, and heritage-rich experiences. With over 1,100 flights between the UAE and India each week and only a two-hour flight from Mumbai, Sharjah stands as an accessible and alluring option for Indian visitors seeking an authentic connection with the UAE’s history and culture.
Advertisement
Thursday, December 4, 2025
Thursday, December 4, 2025
Thursday, December 4, 2025
Thursday, December 4, 2025
Thursday, December 4, 2025
Thursday, December 4, 2025
Thursday, December 4, 2025