Shaza Hotels Expands Influence Across GCC, Setting New Standards For Luxury Hospitality

Published on December 26, 2025

Shaza Hotels, the famous luxury hotel group influenced by the customs of the Silk Route, has finally finished their very publicized GCC Roadshow. The brand has gained much from the series of major events that took place in Doha, Muscat and Bahrain. This roadshow gave Shaza the chance to get closer to the regional stakeholders, to celebrate its victories, and to find new business opportunities, all of this while laying more strength to the brand’s pledge of expansion and growth in the Gulf region.

Shaza Hotels’ Regional Growth

The roadshow’s success was evident through the enthusiastic participation of travel trade partners, influential bookers, and key industry decision-makers. The events facilitated meaningful discussions and fostered the building of new relationships, ultimately aiding in the development of Shaza’s long-term strategic direction. As Shaza Hotels continues to grow its presence in the region, its approach to hospitality focuses on blending cultural authenticity with contemporary refinement, qualities that set Shaza apart as a leader in luxury hospitality.

Each stop of the roadshow featured engaging presentations, showcasing Shaza Hotels’ diverse portfolio and its latest developments. Attendees were treated to a comprehensive overview of the group’s services, guest experiences, and forward-thinking vision, positioning Shaza Hotels as a brand that is attuned to the evolving needs of the region’s discerning travellers.

Boosting Hospitality in Doha, Muscat and Bahrain

The GCC Roadshow’s impact on hospitality in Doha, Muscat and Bahrain cannot be overstated. Shaza Hotels continues to redefine luxury hospitality by offering elevated experiences tailored to the region’s culture and modern needs. The roadshow gave industry leaders in each city a glimpse into Shaza’s future growth plans, including new projects, developments, and the promise of world-class services that will enhance the tourism landscape.

The visit to Doha highlighted Shaza’s commitment to integrating local culture with global hospitality standards, a philosophy that resonates with both international tourists and local residents. In Muscat, Shaza’s presence reaffirmed the brand’s dedication to supporting Oman’s burgeoning tourism sector. The final stop in Bahrain showcased how Shaza Hotels is prepared to elevate the island’s hospitality offerings, enhancing its position as a competitive destination in the Middle East.

Shaza Hotels’ roadshow has not only helped boost the region’s hospitality sector but also strengthened its role as a key player in the wider Middle Eastern tourism and hotel industry. The personal engagements and presentations during the roadshow encouraged a spirit of collaboration, making way for new partnerships and business opportunities that will drive further growth.

Shaza’s Expanding Global Footprint

The roadshow was particularly significant as it followed Shaza Hotels’ recent expansion announcement in Saudi Arabia. Earlier this year, Shaza Hotels signed a series of Memoranda of Understanding (MoUs) for four new projects during the inaugural TOURISE 2025 summit held in Riyadh. These included Mysk Residences Riyadh, Shaza Equine Retreat Riyadh, Mysk Makkah Haramain 1 Hotel, and Mysk Makkah Haramain 2 Hotel. The signings underscore Shaza’s strong alignment with Saudi Arabia’s Vision 2030, which seeks to promote tourism and enhance the Kingdom’s global standing as a premier travel destination.

In addition to Saudi Arabia, Shaza Hotels is embarking on a bold expansion strategy with an impressive portfolio of upcoming projects worth USD 950 million. These new ventures will span across key global destinations, including the Maldives, Turkey, Kuwait, Indonesia, Iraq, the USA, Kenya and Libya. As Shaza continues to expand its global footprint, its focus remains on providing culturally rich experiences while maintaining the highest standards of modern luxury hospitality.

The Roadshow’s Lasting Impact

Commenting on the success of the roadshow, Shaza Hotels’ Vice President of Business Development & Growth, Shaji Abu Salih, noted that the event proved to be an invaluable opportunity to reconnect with long-standing partners in the region. He emphasised that the positive response from attendees highlighted the strength of the relationships Shaza has built over the years, and the growing demand for the group’s offerings.

The roadshow also provided an opportunity to share Shaza’s future growth plans, including an ambitious pipeline of projects aimed at enhancing the group’s footprint in the luxury hospitality market. The strong engagement across Doha, Muscat, and Bahrain demonstrated the region’s readiness for more high-end developments, with Shaza Hotels leading the way in offering unique, culturally-infused luxury experiences.

Commitment to Authentic Luxury

Shaza Hotels’ approach to luxury is deeply rooted in the principles of cultural storytelling and gracious hospitality. From its thoughtfully designed properties to the exceptional service provided at every touchpoint, Shaza has earned a reputation for delivering refined experiences that resonate with global travellers. The roadshow reinforced this commitment to quality, as stakeholders were able to experience firsthand the brand’s dedication to offering not just a stay, but a complete cultural immersion.

As Shaza Hotels continues to grow and expand, its GCC Roadshow serves as a reminder of the importance of nurturing strong partnerships, exploring new opportunities, and staying attuned to the needs of the market. By engaging with key regional players and building strategic alliances, Shaza Hotels is set to remain at the forefront of the luxury hospitality sector in the Gulf region and beyond.

Bottom Line

The roadshow of Shaza Hotels in Qatar, Oman, and Bahrain was a very nice and effective way of the brand to be present in the Middle East. The group has already developed more profound and richer relationships with its partners and has been able to ignite new business inaccuracies by giving up their future plans. Shaza Hotels, which has wide-ranging and strategic construction plans, is still committed to offering luxuriously furnished and culturally vibrant experiences that lead to its growth and success in the Gulf and beyond and to the region’s hospitality sector and tourism industry thriving.

Image Credit: Shaza Hotels