Sheraton Maui Resort & Spa Appoints New Leadership to Boost Operations and Dining in Hawaii, Get the Details Here

Image generated with Ai

Sheraton Maui Resort & Spa, a luxurious accommodation facility based on the beautiful island of Maui, Hawaii, has recently appointed directors in various departments such as sales, operations, and food and beverages. These appointments have been made amidst the rising tourism on the island of Maui, which is expected to be witnessed in 2026. It is expected that through the appointments, the resort will enhance its service delivery and creativity to cope with the increasing number of tourists.

These directors include Raphael Malcolm, who will serve as Director of Sales & Marketing, Lanakila Graves, who will serve as Director of Operations, and Ashley Castillo, who will serve as Director of Restaurants & Bars.

Strategic Leadership Changes to Support Maui’s Booming Tourism Industry

As Maui’s tourism sector continues to grow, Sheraton Maui Resort & Spa has invested in its leadership team to improve operational performance and enhance the guest experience. The resort, situated along the famous Ka’anapali Beach, is known for its stunning ocean views, luxurious accommodations, and exceptional service. With these new leadership appointments, the resort is further solidifying its reputation as a top choice for travelers seeking a unique Hawaiian vacation.

The appointments are designed to address the increased demand for premium service in the resort’s key areas, including guest services, food and beverage operations, and marketing efforts. Each new leader brings a wealth of experience and expertise that will help shape the resort’s ongoing success, ensuring that guests continue to have memorable stays while experiencing the best that Maui has to offer.

Raphael Malcolm: Director of Sales & Marketing

Raphael Malcolm joins Sheraton Maui Resort & Spa as the new Director of Sales & Marketing. Prior to this role, Malcolm served at The Ritz-Carlton Maui, Kapalua, where he led the Event Management department. With over a decade of experience in luxury hospitality, Malcolm has a diverse background that spans event management, revenue management, and food and beverage operations.

In his new role, Malcolm will be responsible for leading the resort’s sales and marketing strategies, driving brand visibility, and creating innovative campaigns that attract both new and returning guests. His expertise in managing high-profile events will be instrumental in positioning Sheraton Maui Resort & Spa as a key venue for corporate gatherings, weddings, and other special events, further elevating its status as a premier destination for travelers seeking luxury experiences.

Lanakila Graves: Director of Operations

Lanakila Graves returns to Sheraton Maui Resort & Spa as the Director of Operations. Graves previously held leadership roles at the resort between 2019 and 2024 before moving on to The Westin Kā‘anapali Ocean Resort Villas, where he served as Director of Food and Beverage and Activities. He has also worked at prestigious resorts such as Wailea Beach Resort – Marriott, Maui, and Waikoloa Beach Marriott Resort & Spa, giving him a deep understanding of Maui’s hospitality landscape.

In his new role, Graves will oversee the resort’s daily operations, ensuring the smooth functioning of guest services, front desk operations, housekeeping, and maintenance. His extensive experience in operations management will help optimize the guest experience, ensuring that all departments work seamlessly together to provide the highest level of service to guests.

Ashley Castillo: Director of Restaurants & Bars

Ashley Castillo has been appointed as the new Director of Restaurants & Bars at Sheraton Maui Resort & Spa. Castillo joins from The Westin Atlanta Gwinnett, where she served as the opening Director of Food and Beverage. Her extensive background includes roles at major hotels such as Orlando World Center Marriott, Gaylord Texan Resort in Dallas, Arlo SoHo in New York City, and Bolet Hospitality Asset Management in Florida.

As Director of Restaurants & Bars, Castillo will oversee the resort’s diverse dining operations, including popular venues such as The Sandbar, Cliff Dive Bar + Grill, Mai Tai Bar, Teppan-yaki Dan, Coral Reef, and Black Rock Shave Ice. She will also manage banquet and catering services, ensuring that all dining experiences at the resort meet the highest standards of quality and guest satisfaction.

Maui’s Thriving Tourism Industry and Sheraton Maui’s Role

Maui, known for its lush landscapes, pristine beaches, and rich cultural heritage, continues to attract tourists from all over the world. The island is renowned for its natural beauty and offers a variety of activities for travelers, including hiking through the rainforest, snorkeling in crystal-clear waters, and exploring the scenic Hana Highway. Maui is also a popular destination for those seeking luxury experiences, making it an ideal location for Sheraton Maui Resort & Spa.

As tourism to Maui continues to grow, the resort has adapted to meet the increasing demand for high-quality accommodations and dining options. With the new leadership team in place, Sheraton Maui Resort & Spa is well-positioned to maintain its status as one of the island’s most prestigious resorts, providing exceptional service to both leisure and business guests alike.

A Bright Future for Sheraton Maui Resort & Spa

With the new leadership appointments, Sheraton Maui Resort & Spa is set to continue its legacy of excellence in hospitality. The resort’s focus on enhancing its service offerings, improving operational efficiency, and expanding its food and beverage options will ensure that it remains a top choice for visitors to Maui. Whether hosting corporate events, weddings, or family vacations, Sheraton Maui Resort & Spa is committed to providing guests with a memorable and seamless experience.

As the resort prepares for continued growth in the coming years, the leadership team’s expertise and dedication will play a crucial role in maintaining the high standards that Sheraton Maui Resort & Spa is known for. With its new appointments in place, the resort is ready to take on the future and contribute to the ongoing success of Maui’s thriving tourism industry.

Strengthening Leadership for Enhanced Guest Experience

Appointments of Raphael Malcolm, Lanakila Graves, and Ashley Castillo to their respective positions at Sheraton Maui Resort & Spa are an indication of the hotel’s dedication to offering top-notch service. This is further cemented by the fact that all three are experienced professionals. The combination of these two factors means that the resort will be able to satisfy the increasing demand for high-quality resorts in Maui.