Shocking Xiamen Airline Partnership: APG to Dominate the Middle East Market in Jordan-Here’s What You Need to Know!

Published on December 12, 2025

Xiamen Airlines has chosen APG (Air Promotion Group) to be its General Sales Agent (GSA) in Jordan. This is a big step in the airline’s plan to do more business in the Middle East. This new agreement increases the airline’s market footprint. It helped it get more attention and make more money in the area. Airline representation and distribution expertise from APG will help the local travel trade sell and market.

What Does the Appointment Mean for Xiamen Airlines?

This partnership will help Xiamen Airlines increase sales and market share in Jordan. For the Chinese carrier, APG will handle all sales and marketing. It will improve collaboration with local travel agents, tour operators, and corporate clients. This partnership is necessary for Xiamen Airlines as the Middle Eastern travel market becomes more viable.

Xiamen Airlines was established in 1984 and is based in Xiamen, China. It operates a fleet of 224 aircraft, serving more than 400 domestic and international routes. As one of China’s leading airlines, the airline is known for its strong financial performance. It serves over 43 million passengers annually and has more than 31 million frequent flyer program members. This alliance with APG is a component of a larger plan. Moreover, it will increase the airline’s foreign market share, such as Jordan.

Why Is the Xiamen Airlines and APG Partnership Important for Both Companies?

APG has the world’s largest airline representation network. Furthermore, it has dominated the market for over 30 years in the airline distribution sector. As a global company with over 100 offices, APG can use its local network to support Xiamen Airlines in Jordan. Moreover, APG provides interline e-ticketing and fare filing and settlement support.

A Middle Eastern market expert partner helps Xiamen Airlines. Xiamen Airlines can improve customer service, sales, and brand recognition in Jordan. It has a growing demand for international air travel, with APG’s local knowledge.

What Are APG’s Key Services?

APG’s services extend beyond just general sales representation. The company provides airline representation, interline e-ticketing, and cargo management. These services are designed to optimize airlines’ commercial potential in international markets. APG has also advanced next-generation distribution technologies like NDC (New Distribution Capability). It helps airlines distribute and sell merchandise flawlessly.

APG’s cargo services are also gaining traction globally. Today, the company offers GSSA, cargo interline, and total cargo management solutions. APG has become the airline’s go-to partner for passenger services and cargo logistics.

How Does This Appointment Fit into Xiamen Airlines’ Global Strategy?

As part of its international expansion strategy, Xiamen Airlines partnered with APG. Moreover, the airline will be able to expand its market share in Jordan and provide more effective customer service.

Since its founding, Xiamen Airlines has grown steadily, establishing itself as a leader in China’s aviation sector. However, the airline has also achieved international recognition, with notable awards such as the “World Class” award from APEX for four consecutive years. This Airlines is in a good place to keep growing and become a bigger player in the global aviation industry as it expands its presence in the Middle East.

What Does This Mean for Air Travel in Jordan and the Middle East?

As GSA for Xiamen Airlines in Jordan, APG can improve the local tourism industry. Although Jordanians will have more affordable and reliable international flights thanks to Xiamen Airlines’ increased sales and marketing. More airlines like Xiamen Airlines in the region increase competition, which could improve services and lower fares.

Furthermore, this partnership is also significant for the broader Middle East market, which remains one of the fastest-growing regions in global air travel. Airlines with strong representation and distribution networks, like Xiamen Airlines, can capitalize on international leisure and business flights.

Final Takeaways

Xiamen Airlines’ partnership with APG as its General Sales Agent in Jordan marks a key milestone. This collaboration enhances the airline’s sales, visibility, and customer service in the Middle East. Meanwhile, APG expands its global portfolio with another prominent airline. Together, Xiamen Airlines and APG will foster growth in Jordan’s aviation sector. As a result, they will provide better services and more travel options for regional passengers. Ultimately, this partnership enhances both companies’ positions in a viable Middle Eastern market.

(Image Credit- Xiamen Airlines)