Signature Aviation soars to new eights With Stunning Visual Identity Transformation

Tuesday, March 5, 2024

Today, Signature Aviation, the leading private aviation terminal operator globally, unveiled a striking visual makeover, featuring a fresh logo and brand components that embody its dedication to uniting the world through secure, smooth, and remarkable journeys. This revitalized appearance signifies Signature’s pledge to innovation and its pivotal position in enabling its patrons, staff, and local communities to reach unprecedented levels of success.

“Our new brand heralds Signature’s transformation as the world’s preeminent hospitality company in aviation,” said Signature Aviation Chief Executive Officer Tony Lefebvre. “At every step of the guest journey, we aim to exceed their expectations by delivering a modern, innovative and exceptional experience. For our team members and communities, we endeavor to be an employer of choice and a force for good. Our new visual identify embodies that, conveying a standard that is second to none and how Signature connects the world to help everyone soar.”

Signature’s evolution reflects its steadfast dedication to enhancing guest experiences by implementing innovative initiatives across its business landscape. This includes revitalizing terminal experiences, partnering with Lavazza for a revamped coffee program, and integrating cutting-edge technology to facilitate seamless guest communication.

The brand’s emphasis on fostering meaningful guest connections underscores its appreciation for its team members, who have recently been honored with the prestigious “Best and Brightest Companies to Work For” award. Through a commitment to safety, teamwork, trust, and innovation, Signature has cultivated a culture that prioritizes precision and connection in every interaction with guests.

“The Signature experience is built on a culture of hospitality, from consistently anticipating, communicating and delivering our guests’ needs on-time, to fostering authentically warm and appreciative environments.” said Signature Aviation Chief Commercial Officer Derek DeCross. “This brand transformation allows us to bring the most crafted, exceptional experience in private aviation to every guest we serve at every connection point across our global network.”

Visit Booth 1100 at the 2024 NBAA Schedulers and Dispatchers Conference (SDC) in Fort Worth, Texas from March 12-14, 2024, to witness the unveiling of our refreshed brand elements. Engage with interactive content at Signature’s booth to gain insights into our design process and the evolution of our visual identity.

At the core of this update are the principles of precision, connection, and progression, reflecting the dynamism and hospitality experienced by Signature’s guests daily. Key highlights include:

• New Logo: Featuring sharp lines propelling upwards, symbolizing forward momentum. The interplay of two shapes within the logo forms a stylized ‘S’, emphasizing the interconnectedness of our network and paying homage to our brand name.
• New Colors: Drawing inspiration from hues observed during flight, our primary palette comprises black, white, and shades of blue. Complementing these are neutral grays and greens in our secondary palette, signifying progress in our communications.
• New Visual Communications and Typography: Our brand messaging comes alive through meticulously chosen typefaces, designed for clarity and expression. Additionally, our photography captures motion and energy within static images.

Immediate implementation of our new logos, colors, and visual communications can be experienced across digital platforms. Concurrently, updates to our network of terminals have commenced since early 2024, with recent completion of renovations at Signature’s Harry Reid Airport location in Las Vegas, Nevada.

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