Friday, March 1, 2024
Today marks the exciting launch of the “Made in Singapore” campaign by the Singapore Tourism Board (STB) in the United States. This international initiative rejuvenates Singapore’s “Passion Made Possible” branding by highlighting the unique Singaporean experiences that transform ordinary moments into the extraordinary. From its iconic attractions to lesser-known treasures, the campaign illustrates the rich and diverse experiences available in Singapore.
In a notable collaboration, STB has teamed up with the prestigious Saks Fifth Avenue, introducing the vibrancy of Singapore to luxury shoppers in the U.S. through the “Vacations. Made in Singapore” theme. This partnership features a special window display at Saks Fifth Avenue’s flagship store in New York, showcasing notable Singaporean landmarks like The Jewel at Changi Airport, Gardens by The Bay, and the Lau Pa Sat hawker center, among others. The display, available until March 13, 2024, is enhanced with QR codes that link to a dedicated landing page on Saks.com, offering a travel and shopping guide and a chance to win an exclusive luxury trip to Singapore with Remote Lands. For more details, visit Saks.com/Singapore by March 27, 2024.
Complementing the window displays, STB also introduced a 3D billboard in Times Square, shining a light on the extraordinary experiences Singapore offers. This visual treat, part of a global campaign reaching out to audiences in China, India, Indonesia, and the United Kingdom, will be available until March 24, 2024. It not only demonstrates STB’s commitment to leveraging cutting-edge technology but also highlights Singapore’s dedication to crafting immersive, captivating experiences.
“We are delighted to unveil the ‘Made in Singapore’ campaign in the heart of New York City – Times Square and Saks Fifth Avenue. Collaborating with Saks to showcase Singapore’s unique twist on the everyday reinforces our commitment to create more meaningful and unforgettable experiences. We look forward to sharing the essence of our vibrant, nature-filled, culturally rich destination with travelers seeking authentic experiences,” said Rachel Loh, Senior Vice President of the Singapore Tourism Board, Americas.
The “Made In Singapore” campaign builds on the momentum of STB Americas’ “Best Night Ever” initiative, promising to elevate ordinary nights into unforgettable adventures. With an extensive marketing strategy that includes Hulu streaming ads and influencer partnerships, the campaign aims to attract travelers with personalized itineraries. Additionally, the upcoming direct Air Canada flight from Vancouver starting April 3, 2024, will feature the “Made in Singapore” brand film, encouraging travel to Singapore. To sweeten the deal, travelers can enjoy up to 25% off their stay at select Singapore hotels through Expedia until March 31, 2024.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
