Sino Jet Elevates Business Aviation to New Heights with Its Unrivaled Business Jet+ Ecosystem

Published on December 25, 2025

China is now entering a new era in luxury travel, as Sino Jet officially unveils its 2025 Unionsky Curated Collection and the revolutionary Business Jet+ Ecosystem. This groundbreaking launch marks a strategic transformation within the aviation industry, shifting from merely providing business jet services to offering a comprehensive premium lifestyle experience. As China’s high-net-worth individuals seek more than just efficient flight routes, Sino Jet is meeting their evolving expectations by curating a seamless blend of aviation, hospitality, dining, and cultural experiences. The launch of the Business Jet+ Ecosystem promises to set a new standard for luxury travel in the coming years.

A Shift in Luxury Travel Standards
Sino Jet’s introduction of the Business Jet+ Ecosystem is more than just a new approach to aviation—it’s a redefined premium lifestyle curation model that enriches every dimension of a traveler’s journey. This model, grounded in Chinese cultural heritage yet open to global perspectives, places personalized luxury at the forefront, providing discerning travelers with not just a flight but an entire experience.

What Makes Business Jet+ Ecosystem Unique?
The Business Jet+ Ecosystem is designed to be a lifestyle platform rather than a traditional flight service. Sino Jet has partnered with top-tier hotels, restaurants, and cultural institutions to provide its elite clientele with an unparalleled travel experience. Here’s what makes it stand out:

• Personalized Luxury: Business jets are no longer just tools for quick transport but are now crafted as experiential spaces. From the moment you board, your experience becomes personalized, catering to your cultural and social preferences.
• Global Curation: Sino Jet’s Unionsky Curated Collection is a carefully crafted list that offers insights into the most sought-after global destinations, hotels, restaurants, and golf courses preferred by China’s high-net-worth individuals.
• Chinese Heritage Meets Global Luxury: As part of its unique offering, Sino Jet integrates Chinese aesthetics into the luxury experience, making every journey feel culturally rich while meeting international standards.
• Exclusive Destinations: The curated collection includes renowned destinations like Cheval Blanc Randheli Maldives and Rosewood Hong Kong, which have been handpicked based on flight data and premium consumer behavior analysis.

Sino Jet’s Vision for the Future of Luxury Travel
Sino Jet is revolutionizing business aviation by connecting cultural expression with travel. According to Jenny Lau, Vice Chair of Sino Jet Group, the goal is to transform business jets into “temporal-spatial bridges” that allow travelers to connect cultures, explore new destinations, and engage with premium lifestyle brands. This vision reflects a shift from merely offering functional services to providing travelers with holistic, meaningful experiences.

The 2025 Unionsky Curated Collection
The 2025 Unionsky Curated Collection is a data-driven compilation of the world’s top hotels, restaurants, and golf courses favored by Chinese business jet travelers. The list is based on analysis of over 2,000 premium consumption scenarios from 2024 to 2025, offering insight into luxury consumption trends among China’s elite. Some of the standout highlights from the list include:

• Top 50 Hotels: From Amanyangyun Shanghai to Rosewood Hong Kong, these hotels have earned recognition for their blend of luxury and cultural relevance.
• Top 50 Restaurants: Featuring culinary destinations that offer not just meals but exceptional dining experiences.
• Top 10 Cabin Product Brands: Highlighting the most sophisticated jet cabin designs, ensuring maximum comfort and convenience for travelers.

Business Jet+ Ecosystem: A Cultural and Technological Integration
Sino Jet’s approach is rooted in data but thrives on human connection. The integration of cultural authenticity within the jet experience is central to the Business Jet+ model. This innovative strategy is exemplified by Sino Jet’s “Four Seasons, Six Senses” service system, which incorporates elements of Eastern lifestyle aesthetics into the jet’s interior and services, ensuring each journey offers an immersive experience beyond just travel. Chinese paper-cut artist Jiang Honglin plays an essential role in curating designs that bring intangible cultural heritage into modern luxury travel, making every flight not just a journey but an artistic experience.

Cross-Industry Dialogue: Shaping the Future of Luxury Travel
The launch event also featured insightful roundtable discussions on lifestyle curation and cultural expression. These discussions explored the current and future dynamics of luxury travel, particularly in the context of China’s evolving travel preferences. Key takeaways from the dialogue included:

• Lifestyle Curation: The shift towards personalized abundance and how modern travelers now seek experiences that go beyond conventional luxury.
• Cultural Expression: How Chinese elements in luxury travel not only reflect cultural confidence but also deliver emotional value to travelers through an authentic blend of heritage and modernity.

Sino Jet’s Impact on the Premium Travel Sector
Sino Jet’s transformation into a lifestyle curation platform goes beyond aviation. The company is not just changing the way we view business jets, but also how luxury travel is experienced. This strategic shift aligns perfectly with China’s growing influence in global luxury markets. By incorporating traditional cultural elements into a modern context, Sino Jet is ensuring that the premium travel experience reflects both Chinese heritage and global luxury standards.

Setting a New Standard for Premium Travel
Since its founding in 2011, Sino Jet has been at the forefront of business aviation in the Asia-Pacific region. The company’s innovative approach to premium travel solutions now positions it as a leader in the broader luxury services market. With a fleet of over 200 aircrafts and an extensive network across over 200 countries, Sino Jet is paving the way for future collaborations across industries to create a truly holistic travel experience.

Looking Ahead: Collaboration and Innovation in the Luxury Travel Sector
Sino Jet’s future is marked by cross-industry collaboration. Moving forward, the company aims to deepen partnerships across aviation, hospitality, and lifestyle sectors to create a seamless ecosystem that can cater to the evolving needs of the global high-net-worth population. As Li Yuanfeng, President of Sino Jet Group, notes, the 2025 Unionsky Curated Collection is not just a travel guide—it’s a premium lifestyle map that lays the foundation for the next phase of luxury travel innovation.

Conclusion: The Future of Premium Travel in China
Sino Jet’s Business Jet+ Ecosystem marks a pivotal moment in the evolution of luxury travel in China. With its innovative approach to integrating cultural expression, personalized luxury, and global destinations, Sino Jet is redefining the boundaries of business aviation. As we look toward the future, Sino Jet’s continued focus on lifestyle curation promises to set a new standard in the premium travel industry, providing an experience that goes far beyond the flight itself.