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SITE Global Conference Lights Up Tuesday Evening with Prestigious Crystal Awards Ceremony

Wednesday, February 28, 2024

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During its Global Conference on Tuesday evening, the Society for Incentive Travel Excellence (SITE) awarded Crystal Awards to nine distinguished companies, acknowledging a broad spectrum of achievements in the field of incentive travel.

This year’s Crystal Awards saw an unprecedented number of submissions, highlighting the distinguished accomplishments of the awarded firms.

“I’m so proud at the growth and success on display tonight,” said SITE CEO Annette Gregg. “This is truly a chance to celebrate the very top of our profession, with leaders here who set the stage and prove the amazing power and potential incentive travel uniquely delivers.”

The diversity in geography, clientele, and program specifics among the winners underscores a promising outlook for incentive travel. It is recognized as an exceptionally effective and motivating strategy for reward and inspiration, indicating a robust and optimistic future for its continued application.

“This is always an immensely special evening to be part of,” said Carina Bauer, CEO of the IMEX Group (the sponsor of the Crystal Awards). “The bar truly is raised higher and higher each year, with nominees pushing themselves and their teams to create impactful programs and long-lasting memories that will drive performance for months and years to come. It’s always a thrill to be part of recognizing these efforts alongside industry friends and colleagues.”

During the ceremony, Crystal Awards Committee Chair Ellie MacPherson received accolades for her transformative work in redefining the Crystal Awards program as the Oscars of the incentive travel industry, solidifying its status as the ultimate benchmark for excellence in incentive travel design, programming, and execution.


“I pass the baton to my friend and fellow Canadian, Cate Banfield, following four years as Chair of this extraordinary program,” said MacPerson. “Throughout my career as an incentive travel professional I’ve always strived for excellence in designing and delivering incentive travel experiences. I passionately believe that travel experiences, more than any other corporate reward or recognition, truly transform individuals, companies and the destinations they choose. SITE’s Crystal Awards program recognizes that, and honors it appropriately.”

This year’s Crystal Awards recipients include:

Arabian Adventures Meetings, Incentives & Events, awarded for their outstanding contributions to incentive travel in Africa & the Middle East.

Haute, recognized for their excellence in incentive travel within North America.

MFactor Meetings, celebrated for their superior incentive travel programs in Europe.

Next Level Performance, honored for their significant contributions to corporate social responsibility within an incentive travel program.

PHP Event Services, acclaimed for their excellence in incentive travel in the Asia-Pacific region.

Portugal Travel Team, distinguished for offering the best destination-based experiential incentive travel program.

Spectra DMC, recognized for their most innovative solution to overcome challenges.

streamlinevents, awarded for their exceptional incentive travel programs in Latin America and the Caribbean.

Synergy Effect, celebrated for their excellence in incentive travel in the Asia-Pacific region.

Special accolades were also given to MFactor Meetings as the first-ever recipient of the “Par Excellence” award. This new award, introduced at this year’s ceremony, is in recognition of remarkable overall achievements in incentive travel.

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