SIXT Enhances U.S. Travel Experience with New Premium Location at John Wayne Airport

Published on December 10, 2024

SIXT USA, an affiliate of the globally recognized Sixt SE, specializing in premium mobility solutions, recently inaugurated its 50th airport branch at John Wayne Airport (SNA) in Orange County, California. This new location is strategically placed within the populous and bustling Los Angeles area. This milestone highlights SIXT’s significant expansion across America, now boasting facilities at 50 major U.S. airports and over 100 outlets spanning 25 states.

Founded in Munich in 1912 with a modest fleet of three cars by Martin Sixt, the company laid the groundwork for the car rental industry in Germany. Now, over a century later, SIXT boasts more than 2,000 branches across over 100 countries, with revenues reaching EUR 3.62 billion in 2023. The opening of its 50th airport location in the U.S. marks a significant milestone in SIXT’s history, underscoring its continual growth and innovation while bolstering its substantial presence in the United States, which remains the world’s largest car rental market and a key focus for SIXT’s ongoing expansion.

SIXT began its U.S. operations in 2011 and has since become a significant figure in the competitive American car rental landscape. This success is attributed to its extensive network, high-end fleet, commitment to superior customer service, and marketing innovations. Today, the company employs over 2,000 dedicated staff members across the U.S., who have been pivotal in surpassing established competitors in customer satisfaction metrics.

In 2023, SIXT’s U.S. operations generated revenues exceeding EUR 1 billion, doubling its earnings since 2019. Despite a challenging market, revenues grew by over 20% in the first nine months of 2024 compared to the previous year.

Tom Kennedy, President, SIXT North America: “The opening of our 50th U.S. airport location underscores the successful growth of SIXT and there is more to come. Demand for our premium offerings is high, which demonstrates putting the customer at the center of everything we do has paid off. SIXT is dedicated to serving business and leisure travelers in the markets and destinations that matter most to them and our new John Wayne Airport branch and continued expansion across North America reinforces that commitment.”

Charlene Reynolds, Airport Director, John Wayne Airport: “We are pleased to welcome SIXT to John Wayne Airport as they reach this exciting milestone. Their commitment to quality and variety in transportation options enhances the experience for travelers in Orange County, adding convenience and style for both business and leisure guests. We look forward to a successful partnership that supports our dedication to providing exceptional service to all who travel through our Airport.”

Located conveniently between Terminals A and B at the Arrival level, the new facility at John Wayne Airport offers a premium selection of vehicles, including luxury sedans, coupes, and SUVs to meet various customer needs and budgets. Reservations can now be made through SIXT’s website or mobile app.

Other recent SIXT openings include facilities at William P. Hobby Airport in Houston, Milwaukee Mitchell International Airport, and urban centers such as Times Square and Williamsburg in New York, Downtown Anaheim, Chicago Lincoln Park, and Downtown Minneapolis.

Key Facts about SIXT USA’s Growth & Innovation:

• SIXT entered the American market in 2011 with a debut branch in Miami International Airport.
• In late 2017, SIXT established its North American headquarters in Fort Lauderdale, FL, which serves as a hub for ongoing growth and operational prowess.
• Expanding into Canada in 2022, SIXT now runs four branches in major cities like Toronto and Vancouver.
• Over the past two years, SIXT has launched over 30 new airport and city branches across the U.S. and Canada.
• SIXT offers a comprehensive range of mobility solutions including car rentals, rideshare, and long-term rentals through a unified booking system accessible on SIXT.com and the SIXT app.
• A pioneer in digital mobility solutions, SIXT was the first to enable iPhone reservations in 2008 and introduced the innovative SIXT app in 2019.
• The 2022 “Rent-THE-Car” campaign in the U.S. underscored SIXT’s premium rental experience.
• Strategic partnerships with major sports franchises like the Los Angeles Lakers and Chicago Bulls in 2023 have boosted SIXT’s visibility and reshaped the mobility sector in America.

Today, SIXT USA continues to thrive with a workforce of over 2,000 employees across its extensive network in North America, all committed to delivering exceptional service and enhancing customer experiences.