Skiathos Promotes Crystal-Clear Waters and Luxury Tourism to U.S. Market With Campaign in the New York Times Square to Boost Global Visibility

Published on November 26, 2025

Skiathos is making its presence felt among American tourists with a fresh campaign in the very heart of New York City. The new campaign, which starts in November 2025, will be operating for 24 days on the Cube in Times Square, one of the most photographed and visited places worldwide. This high-visibility platform is especially chosen to communicate both to tourists and business travellers, boosting visibility for Skiathos as a prime destination for luxury and sustainable tourism. With this campaign, Skiathos will have the power to promote, amongst others, its crystal-clear waters, scenic beaches, and five-star accommodations to make the island a perfect destination for travelers who seek exclusivity in their journey within the Mediterranean.

Skiathos Capitalizes on Times Square’s Global Exposure

Located on West 47th Street between 7th Avenue and Broadway, Times Square is one of the most iconic locations in the world, offering unparalleled global exposure. With millions of people walking through the area each day, the Skiathos campaign is strategically placed to reach tourists from around the world. By promoting the island’s natural beauty and luxury tourism in this busy space, Skiathos is working to increase awareness among U.S. travelers and international tourists. This campaign represents a key part of Skiathos’ broader tourism strategy, which aims to position the island as a premier luxury destination in the Mediterranean, focusing on attracting high-value travelers from North America and beyond.

Showcasing Skiathos’ Rich Cultural and Natural Heritage

Skiathos’ promotion highlights the island’s unique offerings, including its rich cultural heritage, historic sites, and natural landscapes. Visitors are encouraged to explore beyond the famous beaches, with opportunities to visit historic monasteries, traditional Greek villages, and scenic hiking trails. The promotional video, which plays every 100 seconds, showcases these cultural and natural gems, reinforcing Skiathos reputation as a multi-faceted destination for both leisure and cultural tourism. As the island has a rich cultural heritage, the campaign also touches on the growing interest in eco-tourism and sustainable travel. This positioning appeals to a new generation of travelers who seek authentic, environmentally responsible travel experiences.

The Role of Quang Ninh’s Tourism and Regional Development

Quang Ninh, where Skiathos is situated, has also taken the opportunity to highlight its own tourism potential as part of the One Commune One Product (OCOP) initiative. Quang Ninh’s tourism sector is growing rapidly, and the island’s increased visibility will help bring more tourists to Vietnam as well. The successful partnership between Skiathos and Vietnam has already attracted major interest from international businesses, expanding opportunities for regional collaboration and highlighting sustainable tourism practices.

Skiathos Capitalizing on the Success of Its Recent Recognition

Skiathos’ growing international reputation was solidified at the World Travel Market (WTM) London 2025, where the island was recognized as the Best Sustainable Destination at the Greek Travel Awards. This recognition underscores the island’s commitment to sustainable tourism, which is a key part of its marketing strategy moving forward. With sustainability at the heart of its tourism offering, Skiathos appeals to the eco-conscious traveler who values responsible travel choices without compromising luxury. This new campaign is aimed at positioning Skiathos not just as a beach destination, but as a place that offers sustainable, high-value travel experiences, from its pristine natural landscapes to its world-renowned cultural heritage.

The Power of Eco-Tourism and Luxury Travel for U.S. Tourists

For U.S. tourists, the campaign highlights Skiathos as a luxury destination where they can enjoy modern amenities, private beach experiences, and exclusive resort stays, all while participating in eco-tourism practices. With the growing demand for eco-friendly travel, Skiathos provides the perfect blend of luxury and sustainability, making it an ideal destination for discerning travelers from the U.S. seeking to reconnect with nature.

Skiathos: A Gateway to Greek Island Tourism

The Times Square campaign aims to make Skiathos not just a standalone destination but a gateway to exploring more of the Greek islands. The island’s increased exposure will attract tourists who are looking to explore the Mediterranean’s cultural diversity and natural beauty while experiencing Greece’s vibrant lifestyle. With direct flights, luxury resorts, and easy access to the best of Greek culture, Skiathos is well-positioned to become a leading destination in the Greek tourism market.

Future of Tourism in Skiathos: Expanding Its Reach and Global Appeal

As Skiathos continues to expand its tourism offerings, this Times Square campaign marks just the beginning of a broader strategy to reach more U.S. travelers and international tourists. The partnership with global airlines and tour operators to expand connectivity will help foster continued growth, bringing more visitors to the island’s shores. With sustainable tourism at the core of its development, Skiathos is set to be a model for eco-friendly luxury destinations.

Skiathos Becomes a Premier Mediterranean Destination for U.S. Tourists

Skiathos billboard campaign in Times Square captures the island’s rapid rise as one of the world’s leading luxury tourism destinations. With beautiful beaches, rich cultural heritage, and a commitment to sustainable tourism, Skiathos will surely be a high-value destination for American and international travelers alike. Combining high-end luxury with authentic cultural experiences and eco-consciousness, Skiathos is positioned to take its place as one of the most desirable destinations in the Mediterranean. As this charming Greek island further strengthens its appeal to global tourists, Skiathos will continue to be a place of unforgettable and enriching travel experiences.

Image Source: Skiathos Municipality