Slovenia Joins Albania, Morocco, Cabo Verde, and More as the Most Popular Travel Spots for Spanish Vacationers in 2025, Reflecting a Shift Toward Unique, Personalized, and Culturally Rich Experiences

Published on December 17, 2025

Slovenia joins Albania, Morocco, Cabo Verde, and other emerging destinations as the most popular travel spots for Spanish vacationers in 2025. This shift highlights a growing preference among Spanish tourists for unique, personalized, and culturally rich travel experiences. As travelers move away from conventional tourist hubs, they are increasingly drawn to destinations that offer a blend of authenticity, local culture, and untapped beauty. Slovenia’s rise in popularity reflects this broader trend, where Spanish vacationers seek meaningful and immersive getaways that go beyond the ordinary, embracing new landscapes and experiences.

Soltour’s latest Viaje Perfecto report reveals the top destinations for Spanish travelers in 2025, providing valuable insights into evolving travel trends. Based on comprehensive booking data, the study identifies a mix of classic favorites and rising stars, with destinations such as Cabo Verde (Isla de Sal), the Canary Islands (Tenerife, Gran Canaria, Lanzarote), the Balearics (Mallorca, Menorca), along with international spots like Cancún, Punta Cana, Albania, and Morocco dominating the list for the upcoming year.

The report highlights a shift in travel preferences, as Spanish vacationers continue to balance trips to both exotic locales and more familiar, local destinations. There’s a growing interest in personal, authentic travel experiences, with travelers opting for destinations that offer both escape and meaningful engagement. Notably, Soltour’s Solo Hotel product has seen tremendous growth this year, attracting over 35,000 travelers, emphasizing a rise in demand for customizable vacation packages.

Caribbean and Mediterranean: The Continuing Favorites

The Caribbean and Mediterranean regions remain key favorites for Spanish tourists, but the trend in 2025 shows a growing desire for more culturally rich, lesser-known spots. While these well-established regions continue to appeal, travelers are increasingly seeking unique and less tourist-heavy locations. Many are blending their desire for relaxation with adventure, choosing destinations that offer nature escapes as well as urban exploration.

Spain still holds the top spot in traveler preference, but Cabo Verde has notably risen in popularity, jumping from fourth to second place. The boost is attributed to a surge in interest for Isla de Sal and Boa Vista, where Spanish tourists are drawn to the quieter, more authentic experiences they offer, away from the typical crowded tourist hubs. This shift illustrates a wider movement toward destinations that provide more peace and less commercialized charm.

Emerging and Hidden Gems on the Rise

In addition to the classics, several lesser-known destinations are making their mark. Eastern European cities like Tirana (Albania) and Ljubljana (Slovenia) have captured travelers’ attention with their cultural richness, affordability, and distinctive charm. These cities are increasingly seen as alternatives to the more commonly visited European capitals, offering an enticing blend of history and modern appeal.

Similarly, Morocco has strengthened its presence in the rankings, with Fez seeing a rise in popularity. The city’s rich history, vibrant culture, and beautiful landscapes have made it a go-to destination for Spanish travelers seeking an exotic experience without the long-distance travel. The Dominican Republic continues to be a major draw, with destinations like Samaná and La Romana retaining their charm as idyllic beach and nature spots.

A Blend of Tradition and Fresh Opportunities

The data from the report shows a clear balance between the well-loved and the newly emerging destinations. Spanish travelers continue to favor established vacation spots but are also eager to explore new locations that offer unique experiences. This trend reflects a shift toward more personalized travel, where travelers combine the familiar with the exciting. Destinations like Cabo Verde and Albania are gaining ground, appealing to those looking for something different while still satisfying their need for rest and adventure.

The growing popularity of personalized travel experiences is also evident in the increasing demand for Soltour’s Solo Hotel product. This expansion has met the desires of Spanish vacationers who prefer flexibility and tailored options for their getaways. The rise of flexible, custom-made trips indicates that in 2025, more travelers will prioritize vacations that cater to their specific interests—whether that’s indulging in local culture, embarking on nature-based adventures, or unwinding at a luxurious resort.

Flexibility and Personalization Take Center Stage

As personalized travel becomes a top priority, Soltour’s Solo Hotel product continues to thrive, offering travelers the chance to design their ideal vacation experience. This emphasis on flexibility and personalization reflects a larger trend within the industry, as travelers seek not only new destinations but also holidays that reflect their unique tastes. Whether it’s a private villa, a nature retreat, or a city escape, 2025 looks set to offer more options for tailored travel experiences.

Slovenia joins Albania, Morocco, Cabo Verde, and other rising destinations as top travel spots for Spanish vacationers in 2025, reflecting a shift toward unique, personalized, and culturally rich travel experiences. This growing trend signals a move away from traditional tourist hubs to more authentic, immersive getaways.

Soltour’s Viaje Perfecto report paints a clear picture of the evolving travel preferences of Spanish tourists in 2025. A strong desire for authentic experiences, combined with a balanced interest in both familiar and emerging destinations, defines the landscape. With the rise of new hotspots like Cabo Verde and Eastern Europe, alongside the continued love for Mediterranean and Caribbean gems, Spanish travelers are ready to craft personalized journeys that blend relaxation, culture, and adventure. The future of Spanish tourism lies in destinations that cater to a wide range of preferences, offering more flexibility and customization than ever before.