Snow Secure Innovative Snow-Storing Technology Helps Ski Resorts Open Early by Retaining Snow Through Summer, Boosting Growth in North America and Europe

Published on December 11, 2025

Snow Secure is seeing significant growth across both North America and Europe, following the naming of its innovative snow-storing technology to TIME’s Best Inventions of 2025. The breakthrough solution from the company has redefined how ski resorts plan and operate their seasons, especially in managing snow production and retention. For the first time ever, ski resorts can create snow during optimal winter conditions, naturally store it under insulation blankets through the summer months, and deploy it at the start of the next ski season-even in warmer-than-average autumn temperatures. The solution is a sustainable, cost-efficient means for ski resorts to secure early-season snow, thus having an edge in the industry.

Early-Season Ski Tourism: A Growing Trend for US and European Resorts

For ski resorts in the US and Europe, the ability to retain snow for reuse is transforming the ski season. As global weather patterns become more unpredictable, ski resorts have faced challenges opening on time and maintaining adequate snow coverage. Snow Secure offers a solution by enabling resorts to store snow during the winter and use it at the start of the following season, particularly in warmer autumn months.

In Canada, Sun Peaks Resort opened its season in early November with stored snow, with Duncan Currie, Director of Operations, commenting on the unexpected success. “We were expecting to lose 25-30% of the stored snow, but we ended up losing only about 20%.” This success not only improved operational efficiency but also ensured that the resort could welcome guests earlier, extending the ski season and increasing visitor numbers.

In the United States, Bogus Basin in Idaho became the first ski resort to open its season early using Snow Secure, with Nate Shake, Director of Operations, highlighting the environmental and economic benefits. Shake stated, “We were blown away by the price and the results. Environmentally and economically, this is definitely the next major innovation for the North American ski industry.”

Tourism Impact: Boosting Regional Economies through Extended Ski Seasons

The introduction of Snow Secure technology has a substantial impact on local and regional economies, particularly in tourism-dependent areas. Extended ski seasons, thanks to early snow retention, create more business opportunities for local businesses, including hotels, restaurants, transport services, and tour operators.

In regions such as British Columbia, Idaho, and Wisconsin, the ability to open the ski season early generates additional tourism revenue by attracting early-season visitors. These visitors not only contribute to the ski resorts but also spend money on local experiences, further benefiting the surrounding areas. The added demand for accommodation and services ensures that the tourism sector remains active year-round, preventing seasonal fluctuations from negatively impacting local businesses.

Snow Secure’s Growing Influence on Sustainable Ski Tourism

The environmental impact of Snow Secure technology is also notable. Ski resorts are under increasing pressure to reduce their carbon footprints, and Snow Secure’s ability to reduce the need for continuous snowmaking operations directly addresses these concerns. By retaining snow and using it efficiently, resorts can lower energy consumption and water use, supporting sustainable tourism practices in the ski industry.

In both North America and Europe, environmentally conscious travelers are increasingly seeking destinations that offer sustainable practices alongside luxury and comfort. The integration of Snow Secure into ski resorts provides a green solution that appeals to the growing market of eco-tourism and sustainable travelers. This also makes Snow Secure a key player in the future of ski tourism, ensuring resorts can meet the demands of responsible travel while maintaining operational efficiency.

Expanding Snow Secure’s Reach: More Resorts Adopting the Technology

In 2026, Snow Secure will expand to more ski resorts, with new projects confirmed for Ski Apache in New Mexico and Soldier Hollow in Utah. The growing adoption of snow-storing technology will not only extend the ski season but also contribute to the sustainability and long-term growth of the ski tourism industry. This expansion is expected to drive more investments in green technologies and eco-friendly solutions in the ski sector, which will ultimately benefit the global winter tourism market.

The continued growth of Snow Secure will further solidify its role in reshaping the future of ski tourism. As more resorts across North America and Europe adopt this technology, the global ski tourism industry will become more sustainable, while tourist destinations will be able to offer more reliable and consistent skiing experiences despite unpredictable weather.

Future Impact on Tourism and Regional Development

The future of snow retention technology like Snow Secure holds immense potential for long-term tourism development. As global tourism continues to recover and expand, ski resorts will need innovative solutions like Snow Secure to maintain competitive and sustainable operations. Resorts adopting snow storage technology will not only extend their seasons but also reduce their environmental footprint, making them more attractive to the eco-conscious traveler.

In the future, Snow Secure will likely become a standard practice across the ski industry, contributing to the sustainability and long-term growth of ski tourism. This will help maintain the appeal of mountain resorts and winter destinations, offering reliable and eco-friendly travel experiences for visitors and ensuring that the ski tourism sector thrives for generations to come.

Snow Secure’s Role in the Future of Ski Tourism

The launch of and increasing adoption of Snow Secure technology marks the beginning of a sea change in how ski resorts handle snowmaking and seasonal operations. In assuring early-season snow retention, this technology supports the economic growth of ski resorts, assuring environmental benefits and sustainable tourism in the winter travel market. As this technology continues to gain steam, it will be fundamental in shaping the future of ski tourism and continue benefiting local economies while ensuring that, for any winter resort, the needs of any future traveler can be met in a responsible manner.