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Snowfall engulfs the Columbia River Gorge in the United States

Friday, February 16, 2024

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USA, Columbia River Gorge, Snow, Tourism, Winter, Safety, Business, Community, Warmth

In White Salmon, the central district experienced a covering of wet, white snow, a contrast to the dry snow and colder temperatures of January’s snowstorm, which resulted in icy conditions across the Columbia River Gorge. The expectation is for more snowfall throughout Friday in the gorge area.

Jim Chapman, who runs Gorge Ink in downtown White Salmon, remarked that the snowfall seen this week aligns with the typical weather patterns for the region during this period. He expressed anticipation for potentially more snowstorms before the season concludes. Similarly, Joyce Fitzsimmons, proprietor of The Book Peddler nearby, shared her eagerness for the arrival of spring, humorously noting her aversion to snow when it necessitates shoveling.

Both Chapman and Fitzsimmons observed that snowfall tends to dampen business activity, as many residents choose to stay indoors. However, Feast Market, located just around the corner, becomes a haven for those seeking warmth. Jenessa Vandehey, the owner, emphasized her effort to create a cozy atmosphere by offering warm soups, drinks, and special treats on snowy days. Having operated her business for over a decade, Vandehey finds joy in watching the community members venture into her establishment, enjoying the snow before warming up with a drink.

As additional snow is forecasted to continue into Friday, Chapman offers advice to visitors planning to travel to White Salmon for a snow day this weekend. He stresses the importance of preparing for winter driving conditions, suggesting the use of traction tires or chains, and advocating for cautious, reduced speed while driving.

This fluctuating weather pattern, with its promise of more snow, is likely to have an impact on tourism in White Salmon and the broader Columbia River Gorge area. While snow can deter some businesses, establishments like Feast Market adapt to attract locals and visitors alike, offering warm respite from the cold. Moreover, Chapman’s advice serves as a reminder for tourists of the necessity of preparedness when visiting winter destinations, ensuring both safety and enjoyment of the seasonal beauty.

The varied responses from local business owners reflect a community adept at navigating and embracing the challenges and joys of winter weather, potentially drawing visitors keen to experience the picturesque snowy landscape and the warmth of local hospitality.

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