Sofitel Elevates Luxury Hospitality with Devialet Partnership, Introducing a Revolutionary Sensory Experience for Guests Worldwide

Published on September 25, 2025

In a groundbreaking collaboration, Sofitel, a leader in French luxury hospitality, has joined forces with Devialet, a pioneering French acoustic engineer, to redefine the luxury hotel experience through sensory innovation. This strategic partnership focuses on enhancing the overall guest experience with the integration of Devialet’s cutting-edge sound technology alongside Sofitel’s signature sensory offerings, including lighting, fragrance, and comfort. This collaboration is set to elevate the way guests experience luxury hospitality, bringing a new dimension to Sofitel’s world-class service.

Sofitel’s Sensory Experience Enhanced with Devialet’s Sound Technology

The partnership will see Devialet’s distinctive sound systems installed in Sofitel hotels worldwide, starting with locations in France, Poland, and the United Arab Emirates. Guests will experience Devialet speakers in both public spaces and hotel rooms, creating a new, immersive layer to the luxury experience. Known for its rich, multidimensional sound, Devialet’s technology complements Sofitel’s dedication to creating a holistic sensory environment. Devialet’s speakers will bring a dynamic audio element to Sofitel’s curated ambiance, already enriched by their signature scent (L’Essence de Sofitel) and the hotel’s daily Candle Ritual ceremonies.

Sofitel, always at the forefront of luxury innovation, has long been recognized for creating an atmosphere where all five senses are engaged. Through the integration of Devialet’s acoustics, Sofitel adds another layer of depth to its sensory journey, offering guests an experience that is both emotionally engaging and unforgettable.

A Bespoke Sound Experience Designed for Sofitel Guests

Sofitel’s new partnership with Devialet is not simply about adding high-tech sound systems to rooms. The soundscapes will be meticulously crafted to suit the specific mood of each space, from the lobby to the rooms. Each hotel will feature bespoke playlists created by Devialet to guide guests through different emotional tones. The sound system in Sofitel rooms will also allow guests to connect their own personal devices to tailor their own sound experience, making the stay more personalized.

The introduction of Devialet’s sound technology takes Sofitel’s sensory experience a step further, offering an audio experience that matches the luxurious ambiance already created through lighting, scent, and comfort. In public spaces, the sound system will provide a smooth and seamless transition in atmosphere, from calming morning sounds to more energetic evening beats. This partnership enhances the journey through Sofitel’s spaces, elevating ambiance to ensure a truly immersive experience.

The Ultimate Sensory Hotel Experience

Sofitel is already renowned for its ability to curate a multi-sensory environment. In addition to Devialet’s advanced sound system, Sofitel hotels are known for their signature scent, L’Essence de Sofitel, a harmonious blend of white rose, jasmine, and patchouli. Lighting rituals, such as the Candle Ritual that takes place daily, bring warmth and elegance to public spaces. These sensory touchpoints create a calm, emotional, and relaxing atmosphere, which now includes Devialet sound to complete the experience.

The Candle Experience, a new in-room initiative, will integrate light, scent, and sound in a festive twist, providing guests with a limited-edition immersive experience that enhances their stay during special occasions. This multi-sensory approach, with Devialet’s sound technology adding an extra layer of emotional connection, underscores Sofitel’s ongoing commitment to offering guests premium, sensory-driven experiences.

A Global Expansion of Sensory Offerings

Sofitel’s collaboration with Devialet marks a significant step in the global expansion of the brand’s sensory offerings. The partnership is set to roll out Devialet speakers to new Sofitel properties across the globe in 2025 and beyond. With a global footprint spanning major cities and luxury destinations, Sofitel is bringing this innovative sensory experience to its flagship locations in Europe, Asia, and the U.S., starting with select destinations.

Devialet’s technology complements Sofitel’s luxury ethos, blending French elegance with high-tech innovation to create a distinctive and unforgettable experience for travelers. The ability to interact with sound, lighting, and scent brings a new level of emotional depth to Sofitel’s luxury services, setting it apart from competitors in the hospitality industry.

Commitment to Excellence in Luxury Hospitality

The Devialet-Sofitel collaboration is the next chapter in Sofitel’s commitment to elevating the customer experience in the luxury hotel space. The partnership exemplifies Sofitel’s ongoing efforts to reinvent luxury hospitality, offering a sensory journey that encompasses not just the visual and olfactory, but also the auditory senses. By merging cutting-edge acoustic engineering with world-class French hospitality, Sofitel is taking its commitment to sustainability and comfort to new heights.

Nicolas Gronier, Sofitel’s Vice President of Global Marketing, noted that this partnership represents the ultimate luxury guest experience. By blending sophisticated technology with French artistry, Sofitel continues to redefine the modern luxury hotel experience.

Looking Forward: The Future of Sensory Excellence in Luxury Hotels

As Sofitel’s collaboration with Devialet evolves, this next-generation sensory experience is poised to redefine how luxury hotels engage with their guests. By adding sound to its carefully curated experience, Sofitel is continuing to set the bar for luxury hospitality. With a focus on innovation, sensory appeal, and a seamless integration of French elegance and technology, Sofitel is ensuring that every guest’s stay is unforgettable.