Solomon Islands Strengthen US Tourism Ties with Showcase Events and DEMA Spotlight, Here’s All You Need to Know

Published on December 5, 2025

The Solomon Islands sought to up its ante in the U.S. market with a strategic tourism drive beginning November 2025, featuring a high-profile Los Angeles trade event and a key showcase at the Diving Equipment & Marketing Association-DEMA Show in Orlando. The Solomon Islands are increasingly becoming an attractive destination for American travelers in pursuit of adventure, cultural experiences, and pristine natural environments, positioning themselves as a standout destination for those looking to explore unspoiled corners of the Pacific.

Los Angeles Event: A Focus on Adventure and Cultural Tourism

The Solomon Islands’ marketing campaign began with a targeted event in Los Angeles, where nearly 30 of California’s top travel specialists gathered for an exclusive presentation on the latest developments in the country’s tourism sector. Hosted at the aviation-themed Proud Bird Restaurant, the event offered U.S. travel professionals a deeper look at what the Solomon Islands has to offer, from new boutique eco-lodges to expanded domestic flight options connecting remote islands.

Representatives from the Solomon Islands included Fiona Teama, Head of Sales & Marketing; Eldona Lokay, Marketing Officer; Susan Bejeckian, North America Public Relations Counsel; and Sascha Henckell, AirlinePros USA Sales Manager. Together, they conveyed a clear message: the Solomon Islands offer an untouched, authentic Pacific experience for American travelers—especially divers, adventure seekers, and those interested in cultural immersion.

Rising Interest in Undisturbed, Authentic Destinations

Tour operators have noted a shift in American travel trends, with a growing demand for destinations that remain relatively undiscovered by mass tourism. This trend is increasingly evident post-pandemic, as American travelers seek to escape overcrowded, over-commercialized resorts in favor of destinations that retain their natural charm.

The Solomon Islands, with fewer than 30,000 visitors annually, stand in stark contrast to popular destinations like Fiji, which attracts over 900,000 tourists each year. This relatively low tourist volume allows the Solomon Islands to maintain its reputation as an “anti-resort” alternative, offering visitors a chance to experience a destination unspoiled by large crowds and commercial development.

Uncrowded, World-Class Diving: A Hidden Gem for American Travelers

One of the Solomon Islands’ strongest selling points is its world-class, uncrowded diving. The archipelago is home to some of the most biodiverse marine ecosystems on the planet, including WWII wrecks, coral-packed reefs, and deep-sea walls, all accessible to recreational divers. Compared to other renowned diving destinations like Fiji or Palau, the Solomon Islands offer similar underwater experiences with far fewer crowds, making it an increasingly attractive destination for American divers.

Solomon Islands tourism officials reported that many U.S. divers who have explored some of the world’s best-known dive sites are often astounded by the untouched beauty of the Solomon Islands’ underwater landscapes. The islands’ diving appeal is enhanced by their unique mix of WWII heritage sites and diverse marine life, offering an experience that is both historically and ecologically rich.

Cultural Immersion and WWII History: A Deep Dive into the Past

Beyond its natural beauty, the Solomon Islands are also known for their rich cultural heritage. With over 900 islands, the archipelago is home to a variety of distinct cultures and languages. For travelers seeking authentic cultural immersion, the Solomon Islands provide village stays, traditional welcome ceremonies, and an opportunity to witness vibrant craftsmanship.

In addition to cultural tourism, the Solomon Islands hold significant historical value, especially related to World War II. Sites like the battlefields of Guadalcanal and numerous underwater wrecks continue to attract U.S. tourists with an interest in WWII history. The islands’ historical significance, combined with its natural beauty, creates a unique blend of travel experiences for history buffs and adventure travelers alike.

Adventure Travel Gaining Momentum in the U.S. Market

Americans are increasingly booking trips that focus on adventure travel, such as remote trekking, paddling, birdwatching, and conservation-focused exploration. The Solomon Islands are perfectly positioned to meet this demand, offering abundant opportunities for active travelers who seek off-the-beaten-path experiences. Whether it’s a trek through the islands’ rugged landscapes, a paddle through its pristine waters, or an eco-tour to learn about conservation efforts, the Solomon Islands offer diverse options for adventure-seeking travelers.

With a rise in the popularity of these types of experiences, the Solomon Islands are targeting American tourists who are looking for adventure and ecological richness in their travels. As U.S. travelers increasingly value experiences that emphasize authenticity and environmental sustainability, the Solomon Islands’ offerings align perfectly with these shifting preferences.

Spotlight at DEMA Show: Reaching Dive Professionals and Enthusiasts

Following the Los Angeles event, the Solomon Islands delegation made a significant appearance at the 2025 Diving Equipment & Marketing Association (DEMA) Show in Orlando, one of the largest gatherings of scuba and dive travel professionals. The event, held in the South Pacific Pavilion alongside Fiji, Papua New Guinea, and other Pacific island nations, provided the Solomon Islands with an opportunity to connect with dive specialists, media, and wholesalers.

Over four days, the Solomon Islands booth attracted approximately 100 dive industry professionals. The presence at DEMA was crucial for promoting the destination’s world-class diving spots, with many attendees expressing surprise at the pristine diving opportunities available in the Solomon Islands. For a country where underwater tourism is a primary draw, this event was a vital platform to raise awareness and build relationships with key industry players.

A Strategic Push into the U.S. Market: Long-Term Goals

Despite the distance and limited direct flight connections, the Solomon Islands are making a calculated investment in the U.S. market, targeting American travelers who are willing to venture further for an authentic, enriching experience. Currently, flights from the U.S. to the Solomon Islands typically involve layovers in Fiji, Brisbane, or Papua New Guinea, but regional partnerships and increased connectivity options are expected to make access easier in the future.

Tourism officials are optimistic about the long-term potential of U.S. travelers, emphasizing that the country’s growing market of adventure and culture-driven tourists will find the Solomon Islands a perfect fit. As more Americans look for authentic and ecologically rich destinations, the Solomon Islands are positioning themselves as a destination of discovery, not just a place to escape.

A Rising Star for U.S. Travelers Seeking Adventure and Authenticity

With its emphasis on diving, cultural experience, WWII history, and adventure travel, the Solomon Islands are carving out a unique niche in the highly competitive Pacific tourism market. With the growing trends for adventure travel and cultural exploration, the Solomon Islands are well-positioned to become an increasingly important destination for U.S. travelers seeking to explore the pristine beauty of the South Pacific.