SOTC Travel Expands in Kolkata with New Franchise in New Town

Tuesday, April 16, 2024

SOTC Travel, a leading travel and tourism company in India, has opened a new franchise in New Town, Kolkata. The launch event was led by Mr. Rakesh Bawa, the Senior Vice President and Head of National Sales at SOTC Travel. This addition brings the total to six SOTC locations in Kolkata, comprising one retail store and five franchises, underscoring the company’s strategy to grow its presence in the area. The new store will serve Newtown Action Area 2 and Rajarhat as well.

Boasting a proud tradition of 75 years as an Indian-founded brand, SOTC is confident in its expertise with the Indian traveler, claiming, “No one understands the Indian Traveller better than SOTC.” Kolkata ranks as one of the top five source markets for the company. The new outlet aims to attract diverse customer groups, including multigenerational families, seniors, couples, millennials, and Generation Z.

Kolkata Travel Trends

• Travel Interest Surge in 2024: 25% increase year-over-year.
• Longer Stay Preferences: 20% rise in duration compared to before the pandemic.
• Increased Expenditure: Spending up by 25-30% relative to pre-pandemic levels.
• Top Travel Destinations:
• Domestic: Kashmir, Leh-Ladakh, Himachal Pradesh, Andaman Islands, Kerala, Goa, and within the subcontinent, Bhutan and Nepal.
• International: Switzerland, France, Spain, Austria in Europe; Turkiye, Australia, New Zealand, the UK, the USA (for visa holders), Japan, South Korea, Abu Dhabi, Mauritius, Indonesia, Thailand, Vietnam, Malaysia, and Singapore.
• Distinctive Travel Preferences: Rising demand for customized holidays and group tours, along with a strong interest in experiential travel, spiritual journeys, domestic cruises, unique accommodations, wildlife safaris, and biking adventures.

Customers from Kolkata, known for their cultural and spiritual inclinations, are the focus of SOTC’s new Durga Puja special departures. These tours are tailored to the preferences of Bengali travelers, featuring local cuisine and Bangla-speaking tour managers to enhance their experience.

SOTC Travel, renowned for its escorted group tours—both international and domestic—as well as customized holidays, is stimulating demand with an attractive launch promotion. This includes discounts of up to Rs. 50,000 on selected holiday packages.

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