SOTC Travel marks 75th year, bolsters presence in India with new Bhopal holiday store

Monday, January 29, 2024

SOTC Travel, a leading travel and tourism company in India, has expanded its presence in Central India by inaugurating a new store in the renowned Arera Colony of Bhopal. This addition strengthens SOTC’s network to 2 stores in Madhya Pradesh, comprising one retail outlet and one franchise. The newly opened store will serve the surrounding areas of Narmadapuram, Vidisha, Raisen, Beena, Sehore, and more.

With a rich legacy of 75 years, SOTC firmly asserts that no one understands the Indian traveler better than them. Bhopal ranks among the company’s top 10 source markets, and the newly launched outlet underscores SOTC’s strategic regional focus on expanding its presence in India’s promising tier 2 and 3 markets.

Travel Trends in Madhya Pradesh/Bhopal:

• Increased travel intent in 2024: 20% year-on-year
• Desire for longer stays: 32% higher compared to pre-pandemic levels
• Higher spending: 20-30% increase compared to pre-pandemic times

Top Destinations:

Domestic: Kashmir, Leh-Ladakh, Himachal Pradesh, Rajasthan, Goa, Andamans, Kerala, North East; Bhutan and Sri Lanka in the Indian subcontinent

International: Europe’s Switzerland, France, Finland, Austria; Turkiye, Australia, New Zealand, United Kingdom, USA (for visa holding customers), Japan, South Korea, Abu Dhabi, Mauritius, Indonesia, Thailand, Vietnam, Malaysia, Singapore

Unique preferences: Increased demand for personalized holidays and group tours, along with a high interest in experiential holidays, spiritual journeys, domestic cruises, eclectic stays, safaris, and biking trips.

Top customer segments: Families, Gen S/Seniors, Millennials, and New Age Travelers/Gen Z.

SOTC Travel is renowned for its group escorted tours, both international and domestic. To stimulate demand, the company has introduced value-driven offers such as Buy One Get One Free, Early Bird discounts, complimentary cruise experiences on Europe Holidays, and cashback offers.

Contact Details:

SOTC Holiday World
E-4/283, Near RajPushp School, Near Starbucks Coffee,
10 No. Market, Arera Colony, Bhopal, M.P. 462016
Contact Number: +91 6267513917 | 0755 3100417

Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel said “Central India is a high potential market and Madhya Pradesh and Bhopal are among our top ten source markets at SOTC. We are witnessing brisk demand of over 20% YoY from this region, and the addition of our new store in Bhopal increases our network strength, and caters to customers from Narmadapuram, Vidisha, Raisen, Beena, Sehore as well

This year we celebrate SOTC’s legacy of 75 years, and this store opening is truly a special one as it marks the first store inauguration of the year for us. Our new store in Bhopal is centrally located and allows us to target valuable segments of families, Gen S/seniors, millennials and new age travellers/Gen Z.

We extend a warm welcome to our customers, and we look forward to plan their next holiday with us.”

SOTC Travel’s new outlet provides comprehensive travel solutions, including International & Domestic Holidays (Group tours, Personalized Holidays, Cruises, etc.), Value Added Services like Travel Insurance, Visa Services, etc.

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