SOUEAST and Michael Cinco Redefine Luxury with Stylish Mobility at Dubai Fashion Week

Published on September 15, 2025

SOUEAST, a well-known Chinese car company, just announced a stunning alliance with Michael Cinco, one of the Middle East’s top luxury fashion designers. They are blending car design with haute couture to create pieces that move both on the runway and the road. The unveiling took place at Dubai Fashion Week Spring/Summer 2026, showing that car makers and fashion designers are getting closer and closer than ever. Dubai, UAE – September 14, 2025

A Visionary Partnership at Dubai Fashion Week

The collaboration between SOUEAST and Michael Cinco signifies more than just a merger of two industries. It’s a creative confluence where elegance meets engineering, and fashion intersects with mobility. This announcement follows SOUEAST’s historic achievement as the first Chinese automobile brand to partner with Dubai Fashion Week, which is co-founded by the Dubai Design District and the Arab Fashion Council. The event represents a significant step forward in integrating automotive design with high fashion, creating a platform that celebrates both luxury and technology.

Shaping the Future of Luxury Mobility

SOUEAST and Michael Cinco have outlined plans for future collaborations that will transcend traditional boundaries. The two companies will work together on a wide range of initiatives, including the creation of art vehicles, co-branded products, and cutting-edge automotive designs that combine aesthetic appeal with functionality. This partnership allows both brands to leverage their strengths SOUEAST’s engineering expertise and Cinco’s mastery in fashion design to create products that align with modern consumer values, blending luxury, sustainability, and innovation.

The Fusion of Fashion and Engineering

The new partnership proves that both brands believe in creating products that change the way we live today. SOUEAST centers on blending smart tech with stylish travel, making their cars essential pieces of both luxury and everyday life. A great example is the SOUEAST S06 DM: already making waves in the Middle East, it pairs sleek sporty looks with cutting-edge technology, and it’s catching the eye of young buyers everywhere.

Michael Cinco, known for his opulent and luxurious designs, has built a reputation within the fashion world, particularly among elite Arab families. Through this collaboration, he brings a fresh perspective to automotive design, infusing vehicles with avant-garde aesthetics that appeal to the region’s desire for innovation and exclusivity.

Enhancing the Middle East’s Fashion and Automotive Scene

For SOUEAST, the Middle East represents a key market with an ever-growing demand for stylish, technologically advanced vehicles. The partnership with Michael Cinco further cements SOUEAST’s commitment to the region, as the brand seeks to blend its automotive engineering expertise with the Middle East’s rich fashion culture. Through this collaboration, SOUEAST aims to position itself not only as a car manufacturer but also as a key player in the high-end lifestyle sector.

Future of the Collaboration

This collaboration is only the beginning. Both SOUEAST and Michael Cinco are committed to exploring further opportunities at the intersection of fashion and mobility. The automotive brand plans to expand its involvement with Dubai Fashion Week and other influential regional events, solidifying its presence in the Middle East as a brand synonymous with cutting-edge design and luxury. By continuing to develop innovative products that push the boundaries of both fashion and engineering, SOUEAST is on track to make a lasting impact in the global automotive market.

As part of their ongoing efforts, the brands aim to bring forward a new generation of products that will define the future of stylish mobility, ensuring that their customers experience the best of both worlds: the elegance of high fashion and the innovation of advanced automotive engineering.

Overview

The new partnership between SOUEAST and Michael Cinco is more than just a business deal, it’s a daring leap into the future of luxury. Together, they are pushing the limits of what cars and fashion can be, mixing cutting-edge engineering with high-end design until you can hardly tell where one ends and the other begins. Each vehicle they create will be more than a way to get around; it will be a work of art that drives, sparkling with the same daring creativity found on the runway. As SOUEAST brushes deeper into the Middle East and other markets, these one-off creations will be the ones setting the vibe for what comes next in cars and couture, rewriting the playbook for luxury in both worlds.