South African Tourism organizes its first virtual roadshow in India

Tuesday, October 26, 2021

To enable recovery in tourism from India, South African Tourism held its first virtual roadshow in India. The board said that it wanted to capitalize on the strong consumer and corporate traveler demand from India in the days to come.

The ‘VirtuallyYoursSouthAfrica’ roadshow is expected to increase tourism economies in both nations, especially since the South African national tourism board focuses on propelling strategic recovery measures in India.

As per its recovery plan forward by the board, the key focus areas would be re-igniting demand, protecting supply and reinforcing capacity.

“India is a high potential market for us along with China and Nigeria. We also see opportunity in leveraging the destination amongst millennials,” said NeliswaNkani, hub head – MEISEA, South African Tourism.

The tourism board is aiming welcome a large number of Indian cricket fans during India’s Test tour of South Africa in December 2021.

SthembisoDlamini, acting CEO at South African Tourism said, “We understand that easy accessibility is a key consideration when planning travel. We are actively pursuing opportunities to initiate direct flights from India to South Africa.”

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