South Asian Travel and Tourism Exchange 2024: World Travel B2B Buyers Flock to Noida

Thursday, February 22, 2024

SATTE 2024 gears up as a global leader in MICE & tourism, set to revolutionize the industry with over 1,500 exhibitors & 50,000+ attendees and decision makers.

The first day of the South Asia Travel & Tourism Exchange (SATTE) 2024 marks the beginning of its largest edition ever, taking place from February 22–24, 2024, at the India Expo Mart in Greater Noida, India. As a pivotal catalyst for rejuvenating domestic, regional, inbound, and outbound tourism, this premier B2B event for the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector is witnessing an unprecedented influx of international and domestic travel industry B2B buyers, decision makers converging on Noida in record numbers. The event is poised to serve as a cornerstone for the industry, fostering innovation, connections, and propelling progress within the sector. With over 1,500 exhibitors and more than 50,000 pre-registered trade attendees expected from across India and the world, including 1,000 domestic and international buyers, the scale and potential for networking among the 35,000 anticipated trade visitors, over 800 VIPs and delegates, and representatives from more than 50 countries are immense.

Smt. Vidyavathi Vice Minister, Secretary Tourism Govt. of India praised SATTE’s consistent success, emphasizing its pivotal role in shaping the future of the travel industry. She stated, “With India’s growing global presence, SATTE 2024 provides a timely platform to showcase India as the premium hospitality destination to the world, attracting tourists from across the globe. This premier event serves as a catalyst for forging new partnerships, driving economic growth, and fostering cultural exchange, further solidifying India’s position as a top choice for travellers seeking unforgettable experiences.”

The Honourable Minister of Tourism and Sports of Thailand, Ms. Sudawan Wangsuphakitkosol, also expressed her excitement about SATTE 2024, underscoring its significance in bolstering ties with the Indian tourism market. She remarked, “I am confident that SATTE 2024 will leave an indelible mark on the South Asian travel landscape, fostering enduring connections and driving regional cooperation towards global excellence in travel.”

Mr Yogesh Mudras, Managing Director of Informa Markets – India, stated, “As the Year’s first major international Tourism Show, SATTE 2024 has garnered an unprecedented response from the Indian and global travel markets. Committed to providing a 360-degree role in delving into India’s thriving travel industry, we unite the entire tourism value chain for networking and exploration in the presence and with support from key government associations and forums. With India’s visitor export earnings projected to hit US $50 billion by 2028, SATTE 2024 serves as the cornerstone for achieving Indian tourism’s goals. Our focus on inbound tourism and Vision@2047 ensures a platform for leading public and private players to drive impactful, solutions-centred changes and innovations.

Building on the success of previous years and the vibrant start to this year’s edition, SATTE 2024 enhances its B2B focus, especially highlighted by the impressive turnout on the first day. Continuing the tradition of partnering with the Government of India at the highest level, SATTE 2024, in association with the Ministry of Commerce and Industries and the Services Export Promotion Council (SEPC), is hosting 250 international B2B buyers and delegates. This collaboration aims to host the “ATITHI: An exclusive Reverse Buyer-Seller Meet” initiative, designed to boost inbound tourism and open new business avenues in the Indian B2B MICE and tourism industry. This significant participation underscores the event’s critical role in offering effective market insights, facilitating partnership identification, helping attendees meet their business objectives, and ensuring a high return rate, with nearly 98% of visitors planning to return.

SATTE 2024 continues its tradition of fostering partnerships with Indian states to promote inbound tourism, with Uttar Pradesh as the host state and several states including Bihar, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Tamil Nadu, and Uttarakhand as partner states. The global platform of SATTE 2024 features prominent partner countries such as Saudi Arabia, Dubai, Mauritius, and many others, further enhancing the event’s success and positioning it as a nexus of industry influencers.

With the backing of numerous private industry players and extended ties with associations like PATA, UFTAA, TAAI, and others, SATTE 2024 is set to offer enlightening conferences, exciting business opportunities, and impactful announcements. Attendees can look forward to a broad spectrum of sectors related to travel and tourism, ensuring a comprehensive platform for all participants and redefining the future of international travel through its expanded reach and steadfast commitment to tourism.

« Back to Page