South Australians Take Off for the Holidays: Top Destinations and Surging Travel Trends This Christmas!

Published on December 5, 2025

The festive season of 2025 is witnessing a significant surge in travel among South Australians, with bookings for both domestic and international trips seeing a remarkable uptick. This increase follows a period of hesitation earlier in the year, when global uncertainties, including major events across the United States, the Middle East, and Europe, led many to delay their overseas travel plans. However, as the year progressed, travel plans became more stable, and December emerged as a key window for travelers eager to enjoy the holiday season.

A Return to Pre-COVID Travel Levels

The travel patterns of South Australians have reflected a broader return to pre-COVID levels of international and domestic travel. RAA Travel General Manager, Gina Norman, noted the noticeable shift in travel behavior throughout the year. Many South Australians initially postponed their travel plans due to the volatile global situation. However, by December, the desire to reconnect with family and friends for the Christmas season, particularly in popular destinations such as the United Kingdom and New Zealand, contributed to a substantial 26% increase in forward bookings.

For many, December has become the ideal time to embark on travel, offering a sense of predictability in a year that started with significant uncertainty. The strong demand for international travel is also being complemented by a strong performance in domestic destinations, as Australians continue to enjoy the summer months and holiday festivities.

Top International Destinations for South Australians

When it comes to international travel, the United Kingdom leads the charge as the most popular destination for South Australians in December. The UK remains a favorite for those looking to reunite with family and friends, particularly in time for the Christmas holiday. Following the UK, New Zealand is the second-most popular international destination, with many travelers eager to experience its festive spirit and scenic beauty. The United States, Japan, and Singapore also rank highly on the list of preferred destinations.

The United States, with its diverse range of holiday experiences, continues to be a major draw for Australian travelers. Japan, with its seamless travel infrastructure and a mix of traditional and modern experiences, remains particularly strong among those looking to explore independent itineraries or guided tours. Singapore, with its vibrant cultural scene and festive offerings, remains a go-to destination for short-haul travel.

Domestic Travel: Short Flights and Summer Fun

Domestically, South Australians are embracing the convenience of short-haul flights and the summer events taking place across the country. Sydney, Brisbane, Melbourne, Perth, and Hobart are the top domestic destinations, offering a perfect blend of summer weather, vibrant festivals, and holiday activities. These cities are particularly popular for those seeking a quick getaway or a festive experience close to home.

Sydney and Melbourne stand out for their wide array of Christmas and New Year events, while Brisbane and Perth offer the promise of warm weather and outdoor adventures. Hobart, with its picturesque surroundings and festive markets, also continues to be a sought-after destination during the holiday season.

The Rise of Experience-Focused Travel

A key trend observed in the 2025 travel season is the shift towards experience-focused travel. More and more South Australians are seeking unique and immersive travel experiences, and this trend is reflected in the top travel offerings for December. Rail journeys, particularly those on The Great Southern route from Adelaide to Brisbane, have seen a rise in popularity, offering travelers the chance to enjoy Australia’s diverse landscapes in comfort and style.

Another highly sought-after experience is the European Christmas market river cruise. These cruises combine the charm of Christmas markets with the beauty of European rivers, providing a festive atmosphere that has captured the imagination of many travelers. The Northern Lights expeditions are also gaining momentum, attracting those who want to witness one of nature’s most awe-inspiring phenomena.

Cruises: A Standout Option for the Festive Season

Cruising continues to be a standout option for South Australians, particularly those looking to explore the South Pacific and New Zealand during the holiday season. The popularity of festive-themed cruises, including Christmas and New Year’s cruises, has remained high. Cruise lines such as Princess Cruises, Royal Caribbean, and Carnival continue to offer memorable experiences in these regions, combining relaxation with the excitement of exploring new destinations.

Japan: A Preferred Destination for Independent Travel

Japan remains a particularly strong destination for South Australian travelers, with both independent travel packages and guided tours proving popular. Japan’s unique blend of ancient traditions and modern innovations offers a diverse range of experiences for tourists, whether they are seeking cultural immersion or high-tech adventures. From the bustling streets of Tokyo to the tranquil temples of Kyoto, Japan offers something for every type of traveler.

Family and Friends: The Joy of Reuniting Over the Holidays

For many South Australians, the holiday season is an opportunity to reconnect with family and friends. Destinations like Bali and Singapore are particularly popular for these types of reunions, as they offer affordable flights, warm weather, and a variety of activities suitable for all ages. Whether it’s lounging on the beaches of Bali or exploring the vibrant streets of Singapore, these destinations provide the perfect backdrop for cherished holiday memories.

A Promising Outlook for 2025 Travel

Looking ahead to the rest of the festive season and into 2026, the outlook for travel remains positive. The confidence in traveling has returned, fueled by the desire to reunite with loved ones, explore new destinations, and experience the world in a more predictable environment. The strong performance in both international and domestic bookings indicates that the travel industry is poised for continued recovery, with Australians eager to make the most of their holiday plans.

For those considering last-minute bookings, the travel season is expected to remain strong, especially with the appeal of short-haul trips, festive cruises, and cultural experiences. As the holiday season continues, the demand for experiences that offer both relaxation and adventure is likely to grow, further shaping the future of Australian travel.

Conclusion: A Season of Travel Reunions and New Adventures

The 2025 holiday season marks a return to robust travel activity for South Australians, with strong demand for both domestic and international trips. Whether it is reconnecting with family in the United Kingdom or experiencing festive cruises in the South Pacific, the surge in travel reflects the resilience of the Australian spirit and a renewed desire to explore the world. As Australians continue to embrace the joy of the season, the future of travel looks promising, with a focus on creating unforgettable experiences that blend tradition with adventure.