South Korea’s Myrealtrip Sets Sights on New Valuation and IPO in 2027 – K-Pop and K-Beauty Tourism Drive Explosive Growth!

Published on February 10, 2026

As tourism to South Korea continues to rise, fueled by global phenomena like K-Pop, K-Beauty, and a series of Netflix hits, one online travel platform is looking to capitalize on this cultural wave. Myrealtrip, a South Korean startup, is aiming for the stars with plans to go public in 2027, seeking a valuation well over $1 billion.

In the heart of Seoul, the platform is aggressively expanding its services, trying to tap into the growing international interest in South Korea. With a market focused on foreign visitors eager to experience the culture, beauty, and entertainment of the country, Myrealtrip’s growth trajectory appears poised for success as it prepares to join the ranks of major travel tech companies with a public listing.

A Thriving Travel Ecosystem in South Korea

Over the past few years, South Korea has become a global hub for tourists seeking authentic cultural experiences. International travelers have been flocking to the country, drawn by the global popularity of K-Pop bands like BTS, Blackpink, and other cultural exports, which have made waves globally. The rise of K-Beauty products, which have captivated beauty enthusiasts around the world, has also contributed to the influx of international visitors keen to explore the latest trends in skincare and cosmetics.

Thanks to this cultural renaissance, South Korea is witnessing a surge in foreign visitors, especially from countries across Asia, the U.S., and Europe. As these trends continue to grow, travel platforms like Myrealtrip are tapping into this influx by offering tailored experiences to tourists, such as curated K-Beauty tours, K-Pop concert tickets, and guided cultural trips to iconic locations across the country. The country’s tourism industry has never been in a stronger position, as it benefits from a symbiotic relationship between entertainment, fashion, and travel.

Myrealtrip’s Growth Strategy: Aggressive Expansion

Myrealtrip has long been investing heavily in marketing and technology to increase its appeal to foreign tourists. The company’s founder and CEO, Donggun Lee, has spoken about how the platform is adapting to meet the needs of global travelers by providing a variety of services — from tour bookings to unique, localized experiences that immerse visitors in the culture of South Korea. By offering exclusive tour packages linked to K-Pop concerts and K-Beauty experiences, Myrealtrip has been able to attract international users, positioning itself as a leading online travel platform in South Korea.

With such investments, Myrealtrip is eyeing significant growth as it prepares to go public. The company’s leadership is confident that the rise in international tourism coupled with South Korea’s unique cultural exports will continue to drive demand for their services in the coming years. Lee’s goal of achieving a $1 billion valuation before going public is no small feat, but the company’s aggressive strategies and timely positioning in the travel market are making it one of the most anticipated IPOs in the country’s tech scene.

The Road to an IPO: Myrealtrip’s Plans for 2027

Myrealtrip’s eventual initial public offering (IPO) aims to set it apart from competitors in the online travel industry. Unlike larger international travel companies, which focus on global bookings, Myrealtrip has built its niche by catering specifically to the South Korean tourism market, with a localized approach that connects deeply with the cultural movements influencing travel patterns. As a result, the platform has been able to offer a tailored experience that appeals to tourists seeking something beyond traditional sightseeing — they want a cultural adventure, and Myrealtrip provides just that.

According to CEO Donggun Lee, the company’s IPO could happen as early as the second half of 2027. The timing of the IPO will be critical, as the platform seeks to leverage South Korea’s growing influence in global pop culture and beauty trends, alongside an increasingly connected global market that prioritizes personalized travel experiences. A successful IPO would allow Myrealtrip to accelerate its expansion even further, broadening its reach to international markets while continuing to develop innovative travel offerings that tap into the cultural zeitgeist surrounding K-Pop, K-Beauty, and more.

The Rise of K-Pop and K-Beauty in Global Tourism

The meteoric rise of K-Pop and K-Beauty has had a profound impact on South Korea’s tourism industry. K-Pop, with its massive international fanbase, has not only changed how the world perceives South Korea but has also made it a must-visit destination for millions of fans eager to witness the culture behind the music. BTS, for example, has become a global sensation, and their influence continues to shape travel trends as fans flock to South Korea for concerts, fan events, and immersive experiences. Myrealtrip’s ability to tap into this audience with exclusive concert tours and K-Pop-themed packages has made it a popular choice among travelers.

Similarly, K-Beauty has emerged as a global phenomenon in recent years. From skincare to makeup, the K-Beauty industry has influenced beauty standards across the world. Tourists are not only coming to South Korea to shop for the latest products but also to explore the beauty behind the K-Beauty revolution. This has led to an increase in demand for beauty tours and shopping experiences, all of which Myrealtrip is well-positioned to provide.

A Look Ahead: Myrealtrip’s Future in the Global Market

Looking ahead, Myrealtrip is positioning itself to become a significant player in the global travel industry by combining cutting-edge technology with cultural expertise. While the platform has already established itself as a leader in South Korea, it is now eyeing international markets where the Korean Wave is gaining traction. Countries in Asia, the U.S., and Europe have shown increasing interest in Korean culture, making them key targets for the company’s future growth.

The global expansion strategy will be key to Myrealtrip’s long-term success. The company plans to enhance its digital infrastructure to cater to a wider audience while keeping the unique appeal of South Korean culture at the forefront. By providing an intuitive platform that connects international users to authentic cultural experiences, Myrealtrip has the potential to redefine what it means to travel to South Korea and beyond.