Published on December 4, 2025

Southwest Arts Festival will return to the Empire Polo Club in Indio from January 23 to 25. The multi-day gathering will bring together hundreds of artists and many visitors seeking a cultural experience within the Coachella Valley. Travelers will find a setting shaped by art displays, creative demonstrations, and scenic desert landscapes, forming an accessible event for families and art-focused tourists.
The festival will host more than 200 artists across its three-day schedule. Guests will explore traditional, contemporary, and abstract pieces created in varied mediums. These include fine art painting, pottery, jewelry, glasswork, and a selection of artisan goods. The event will continue its focus on juried presentations, encouraging visitors to spend time viewing curated collections.
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The Empire Polo Club grounds will serve as the venue. The site is known for expansive lawns and wide mountain views, creating an inviting environment for travelers interested in outdoor cultural events. The natural setting will frame each artist booth, helping visitors move easily from one exhibit to another.
Tourists will also encounter live music throughout the weekend. Artist demonstrations will show how works are shaped and developed, offering travelers a closer look at the creative process. Many displays will feature interactive elements, allowing guests to observe step-by-step techniques used by participating artists.
The festival will run Friday through Sunday. Hours will be 10:00 a.m. to 4:00 p.m. on Friday and Saturday, and 10:00 a.m. to 2:00 p.m. on Sunday. Parking will be free for all attendees, allowing travelers to enter and exit the grounds with ease.
Visitors seeking advance access may purchase three-day admission online. General online admission will be $28.52, including processing fees. Online senior admission for guests aged 55 or older will be $25.31. On-site admission will be $30 for general entry and $25 for seniors. Children 12 and under will receive free entry, making the event straightforward for families traveling with young companions.
Artists interested in showing their work will have an online application option. Sponsorship opportunities will also be available. Festival organizers have acknowledged support from sponsors, including the 2026 Title Sponsor, the BMW Performance Center. Additional presenting support will come from Desert Urgent Care, Fantasy Springs Resort Casino, and La Quinta Chevrolet Cadillac. Desert Care Network will support on-site first aid.
The Greater Coachella Valley Chamber of Commerce will oversee the event. The organization remains involved in regional support efforts through business programs, economic participation, and community-focused events.
Visitors often travel to festivals seeking authentic experiences and meaningful moments. A space filled with visual art and handcrafted work tends to offer these opportunities. Travelers move through such events at a comfortable pace, allowing time to observe details, discover individual artistic styles, and connect with local creativity.
Art gatherings also draw tourists who appreciate open-air venues. Many travelers find value in calm outdoor settings, especially when surrounded by mountains or distinct landscapes. The layout of an art festival encourages exploration. Each booth becomes a new stop, and each pathway provides another chance to view different colors, textures, or forms.
Events like this can shape travel plans. Some visitors may schedule trips around art-focused weekends. Others might extend their stay to experience additional attractions nearby. While motivations differ, festivals remain important to many travelers who enjoy cultural variety, personal discovery, and community interaction.
The Southwest Arts Festival will continue to highlight creative expression while giving travelers a structured yet relaxed experience. The venue’s wide spaces will allow tourists to navigate artist zones without rush. The surrounding landscape will add visual appeal to each moment spent on the grounds.
The combination of art displays, live demonstrations, and music will enhance the event’s atmosphere. Visitors will encounter a range of artistic styles in one location, making the festival suitable for both casual art observers and travelers with deeper interests.
Families may find the event accessible due to free parking and no admission cost for young children. Multi-day access will also allow travelers to return throughout the weekend to explore sections they may have missed.
With a clear schedule, transparent pricing, and a venue known for broad outdoor views, the 2026 edition will offer a straightforward and engaging experience for tourists arriving in Indio during the January weekend.
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