Spain and France Join Malta, UK, Portugal, Hungary, Cyprus, and Others in Leading Tourism Growth Across Europe in the Third Quarter of This Year: Everything You Need to Know

Published on December 12, 2025

In Q3 2025, Spain and France joined Malta, the UK, Portugal, Hungary, Cyprus, and others in leading tourism growth across Europe. These destinations saw significant increases in arrivals, driven by their cultural appeal, scenic beauty, and strong tourism infrastructure. As travelers flocked to these countries, their rich history, vibrant cities, and stunning landscapes continued to captivate global visitors. This surge in tourism highlights the ongoing demand for diverse European experiences and reflects the region’s continued recovery in the post-pandemic era. Here’s everything you need to know about the impressive growth across Europe’s top tourist destinations this summer.

Key Q3 2025 Tourism Statistics for Europe

In 2025, Europe has seen impressive growth in international tourism. From January to September, the continent welcomed 625 million international tourists, marking a 4% increase from the same period in 2024. The third quarter, which is the peak summer season, continued this trend with another 4% increase in international arrivals compared to Q3 2024, reflecting sustained demand. Travelers have also been spending more, with a nearly 10% rise in overall spending across the year, driven largely by strong summer tourism. Additionally, international overnight stays showed growth, with a 2.7% increase year-on-year through Q3. These figures highlight the strong performance of Europe’s tourism sector in 2025.

France’s Unstoppable Growth

France remains a powerhouse in global tourism, with impressive growth in international arrivals in 2025. By the end of Q3, France contributed to Europe’s overall 4% rise in international tourism. The country continues to attract high-value visitors, with total visitor spending projected to reach €75.1 billion for 2025. Additionally, a 5% increase in outbound spending shows France’s ongoing economic vitality in the travel market. Its allure as the world’s top tourist destination remains unshaken, offering rich culture, iconic landmarks, and world-class hospitality that keep it at the forefront of European tourism.

UK’s Post-Pandemic Surge

The United Kingdom has had an outstanding summer in 2025, reaching 12.5 million inbound visits in Q3, the highest figure since the pandemic. This surge is a strong indicator of the UK’s recovery and appeal. With 2025 tourism spending forecasted to hit £33.7 billion, a 7% increase from 2024, the UK’s tourism sector is thriving. The blend of historic landmarks, modern culture, and diverse attractions continues to captivate global travelers, making it a top European destination as it bounces back stronger than ever.

Spain: Sun, Sea, and Success

Spain continues to shine as one of Europe’s top travel hotspots, with a 4% increase in international arrivals during Q3 2025. The country’s beaches, especially in Costa Brava and Costa del Sol, remain a major draw for sun-seeking tourists. Spain’s vibrant cities, strong infrastructure, and excellent hospitality help maintain its status as a consistent favorite. As a well-connected and culturally rich destination, Spain’s tourism sector played a key role in the summer surge, contributing significantly to Europe’s overall growth in international arrivals.

Portugal’s Steady Rise

Portugal has seen steady growth, with a 2% increase in international arrivals in Q3 2025. Known for its scenic coastline, rich culture, and delectable cuisine, Portugal is a sought-after destination for both relaxation and exploration. The Algarve region’s beaches and the lively cultural scene in Lisbon and Porto continue to attract tourists. Portugal’s enhanced infrastructure and tourism offerings have solidified its place as a popular summer destination, with steady growth fueling its tourism sector throughout 2025.

Malta: Mediterranean Marvel

Malta saw an exceptional 12% rise in international arrivals in Q3 2025, making it one of the fastest-growing destinations in Europe. With its sunny Mediterranean beaches and historical sites, Malta attracts travelers seeking both relaxation and culture. Its strong marketing efforts and growing popularity in the beach tourism sector have made Malta a must-visit destination. The island’s vibrant atmosphere, mild climate, and accessibility during peak season further solidified its position as a leading tourist destination in Europe.

Cyprus: Island Charm Rising

Cyprus saw a 10% increase in international arrivals in Q3 2025, thanks to its sunny Mediterranean beaches and rich historical heritage. Known for its stunning coastlines and welcoming atmosphere, Cyprus caters to tourists looking for both relaxation and adventure. From vibrant Limassol to the tranquil shores of Paphos, the island’s diverse offerings continue to attract visitors. Improved connectivity and attractive travel deals helped boost Cyprus’ status as a key player in Europe’s summer tourism surge.

Poland: Value and Culture Combined

Poland’s tourism sector stood out with a remarkable 13% increase in international arrivals in Q3 2025. Known for offering great value for money, Poland attracts budget-conscious travelers seeking rich cultural experiences and affordable accommodations. Cities like Kraków, Warsaw, and Gdańsk continue to grow in popularity, offering historic sites and vibrant city life. Poland’s ability to provide a combination of history, modernity, and competitive pricing has contributed to its rise as a top European destination for both culture lovers and budget travelers.

Hungary: Affordable Charm

Hungary saw a solid 9% growth in international arrivals in Q3 2025, driven by its mix of affordability and cultural richness. Budapest, known for its stunning architecture, thermal baths, and lively nightlife, remains a major draw for international tourists. Hungary’s strong value proposition—offering rich experiences at competitive prices—has made it a top destination for those seeking both cultural immersion and cost-effective travel. With excellent food, music, and festivals, Hungary has become a key player in Europe’s summer tourism surge.

In Q3 2025, Spain and France joined Malta, the UK, Portugal, Hungary, Cyprus, and others in leading tourism growth across Europe. These destinations saw significant increases in arrivals, driven by their cultural appeal, scenic beauty, and strong tourism infrastructure.

Conclusion

Spain and France’s impressive performance in Q3 2025, alongside Malta, the UK, Portugal, Hungary, Cyprus, and others, underscores their key role in driving tourism growth across Europe. Their diverse attractions, rich cultures, and strong tourism infrastructures have made them top destinations, reflecting the continent’s vibrant tourism recovery. As these countries continue to lead the way, their success highlights the ongoing appeal of Europe as a premier travel destination.