Spain, France, Germany, Portugal, Turkey Set the Stage for a High-Impact Travel Technology Breakthrough

Published on November 25, 2025

Madrid is once again at the epicenter of global tourism innovation, with the upcoming FITUR 2026 poised to change the landscape of travel technology. With 50% growth in its Travel Technology area, this leading tourism trade fair is expanding its role as the go-to hub for cutting-edge digital solutions in tourism. The Knowledge Hub in Hall 12 will host 150+ companies from over 20 countries, making it the largest platform for tech-driven tourism transformation. From AI-driven solutions to immersive travel experiences, FITUR 2026 is set to redefine how the world travels, bringing tech firms, start-ups, and global leaders together for one groundbreaking event. This year, Madrid will play a pivotal role in shaping the future of the travel industry by showcasing AI, data analytics, and sustainability in the tourism sector.

Key Takeaways:

• FITUR 2026 will see 50% growth in the Travel Technology sector.
• The Knowledge Hub in Hall 12 will feature cutting-edge travel tech.
• Over 150 companies from more than 20 countries will participate.
• Key players like Amadeus, Travelgate, and Roommatik will lead the discussions.
• The event will highlight AI, smart mobility, and immersive experiences.

What Is FITUR?
FITUR, the International Tourism Trade Fair, is a premier global event in the tourism sector, attracting industry professionals, global companies, and destinations from across the world. Held annually in Madrid, it serves as a platform for the exchange of ideas, showcasing innovations, and providing opportunities for business networking. FITUR has been a crucial meeting point for professionals in the travel industry since 1981, solidifying Madrid’s status as a key player in the tourism landscape.

FITUR 2026: A Hub for Travel Technology Innovation

At FITUR 2026, Madrid will take center stage as the global leader in tourism technology innovation. The event will feature a larger-than-ever Travel Technology area, which will be 50% bigger than in previous years. This area is poised to bring together start-ups, leading tech companies, and international innovators under one roof. The Knowledge Hub, located in Hall 12, will serve as the beating heart of the event, where the latest tech solutions and high-tech trends converge to push the boundaries of what is possible in the world of travel.

Key Highlights of FITUR 2026:

• 50% expansion of the Travel Technology area.
• Over 150 exhibitors from more than 20 countries.
• The relocation to the Knowledge Hub in Hall 12.
• Showcasing technologies like artificial intelligence (AI), smart mobility, and immersive experiences.
• Participation from global leaders such as Amadeus, Travelgate, and Roommatik.

Travel Technology’s Impact on the Tourism Industry

The Travel Technology sector plays a crucial role in the transformation of the global tourism industry. At FITUR 2026, visitors will witness how technology is reshaping the way people travel. From AI and automation to data analytics and sustainability solutions, the fair will showcase technologies that enhance operational efficiency, improve the traveller experience, and transform business models. These innovative solutions will not only help destinations become more competitive but will also foster the development of new business opportunities across the tourism sector.

Travel Technology Trends at FITUR 2026:

• Artificial Intelligence (AI) to personalize travel experiences.
• Automation in booking and customer service.
• Data analytics for better decision-making in tourism businesses.
• Smart mobility to enhance sustainable travel options.
• Immersive experiences for a more engaging traveller journey.

A Global Showcase of Innovation and Talent

FITUR 2026 will feature the best of global talent from across the travel and tech industries. It will serve as a stage for groundbreaking start-ups and established companies alike. Business France, for example, will highlight some of the most innovative start-ups, showcasing the potential for small companies to make a big impact on the global stage. This year’s event is set to position Madrid as the epicenter of tech-driven tourism innovation, where the brightest minds come together to push the limits of the industry.

Companies to Watch at FITUR 2026:

• Amadeus: A leader in travel technology and AI solutions.
• Roommatik: A company revolutionizing hotel management technology.
• Travelgate: Offering solutions for travel distribution and data analytics.
• BEONx: Innovating smart tourism solutions.
• Tech Tourism Cluster: A hub for collaborative tech innovations in tourism.

The Growing Role of Technology in Tourism

As the world increasingly turns to digital solutions, the tourism industry is also evolving rapidly. AI, big data, and immersive technologies are no longer futuristic concepts; they are here today, making a significant impact on how people travel and interact with destinations. FITUR 2026 is set to highlight the importance of these technologies and their ability to transform business models, improve operational efficiency, and enhance the customer experience.

Why Madrid? The City as a Tourism Tech Hub

Madrid’s location at the heart of Europe makes it the perfect place for an event like FITUR 2026. As one of the world’s top tourism destinations, Madrid offers a unique opportunity to connect global technology innovators with tourism leaders, enabling them to explore new ideas, build partnerships, and drive the future of tourism. This year, the city’s role as a hub for tech-driven tourism will only be strengthened, as the event brings international companies, start-ups, and industry leaders together for discussions, demonstrations, and business opportunities.

Madrid’s Role in Shaping the Future of Travel Technology:

• Strategic location in Europe, making it an ideal hub for global networking.
• A leader in the adoption of smart mobility and sustainability.
• Home to world-class tech firms and start-ups shaping the future of tourism.

FITUR 2026: The Future of Tourism Begins Here

FITUR 2026 is not just another trade fair; it is where the future of tourism technology will be shaped. With its 50% expansion, relocation to the Knowledge Hub, and participation from global tech leaders, the event promises to be an unforgettable experience. It will connect tourism professionals, tech companies, and start-ups from around the world to create new opportunities and solutions that will reshape the future of travel.

How FITUR 2026 Will Transform the Tourism Industry:

• Boosting destination competitiveness through digital solutions.
• Fostering sustainability with smart technologies.
• Enhancing the traveller experience with AI and immersive technologies.
• Offering business opportunities for companies of all sizes.
• Building stronger connections between the travel and tech industries.

Conclusion: A Must-Attend Event for Tourism and Tech Innovators

FITUR 2026 is set to be a game-changer in the tourism industry, bringing together the best in travel technology, AI, data analytics, and digital marketing. Madrid will once again prove itself as the leading global hub for tourism innovation, offering unparalleled opportunities for businesses and professionals to connect, learn, and innovate. As the event approaches, there’s no better time to get involved and witness firsthand how technology will drive the future of global tourism.