Spain, Greece, France, Turkey, Italy, Malta, Croatia, Cyprus, Montenegro, Bulgaria, Morocco, and Portugal Propel Explosive Travel Demand Among Travelers as Jet2holidays Rolls Out Its Sunshine Saturday Deals: You Need to Know

Published on January 4, 2025

With the first Saturday of the new year famously dubbed ‘Sunshine Saturday’, Jet2holidays is gearing up for a surge in demand as holidaymakers plan their next escape. As the UK’s leading tour operator, Jet2holidays anticipates one of the busiest booking weekends of the year and has fully staffed its contact centres to accommodate the rush.

Popular Seasons and Destinations on the Horizon

This weekend, Jet2holidays expects a significant interest in Summer 2025, as well as early bookings for Winter 2025/26 and Summer 2026 getaways. Meanwhile, many customers are also looking for last-minute breaks in January, February, and March, eager to trade the chilly UK weather for warmer climates.

The most sought-after destinations include perennial favourites like the Canaries, Balearics, Mainland Spain, Greece, Cyprus, and Turkey. Rising interest is also predicted for Italy, Malta, Croatia, France, Montenegro, Bulgaria, Morocco, and Portugal, showcasing a growing appetite for diverse sunshine retreats. For city explorers, hotspots like Athens, Porto, Krakow, Rome, Prague, Budapest, and Barcelona are expected to attract significant bookings, while ski enthusiasts are targeting destinations such as Geneva, Grenoble, Verona, and Salzburg.

Exclusive Discounts for Early Birds

To make these dream holidays more accessible, Jet2holidays has rolled out an irresistible promotion: £90 off per person for all holidays departing between now and 15th November 2026. Customers with a myJet2 account can unlock even greater savings, receiving £100 off per person.

For families, the savings are even more enticing. A couple can enjoy a £180 discount (£200 for myJet2 members), while a family of four can save up to £360 (£400 for myJet2 members). These deals are further complemented by the availability of millions of Free Child Place Holidays, which can be combined with the current offer, making school holiday trips more affordable than ever.

Why ‘Sunshine Saturday’ Is the Perfect Time to Book

As travel dreams take center stage this weekend, Jet2holidays’ promotion offers an ideal opportunity for customers to secure their next getaway at a fantastic value. With the promise of sunshine, adventure, and family-friendly savings, Sunshine Saturday is set to kick off 2025 travel plans in style.

Whether it’s a sun-soaked beach escape, a cultural city break, or a thrilling ski adventure, Jet2holidays is ready to help UK travelers beat the winter blues and create unforgettable memories.

Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “Sunshine Saturday has always been a busy day for holiday bookings, with people swapping the cold and wet UK for some much-needed sunshine in droves. We are expecting this to be the case again this year, and we are ready for a surge in bookings over the weekend. For anyone thinking about booking, we would urge them to act now as the best rooms, best hotels and best destinations are being snapped up fast. With a huge choice of destinations on sale, on top of our industry-leading customer service, this Sunshine Saturday is shaping up to be a fantastic one for Jet2holidays.”