Spain, Italy, and North Africa Lead the Charge as Experiential Travel Surges with a 2,647% Increase in Demand for Authentic, Nature-Based Journeys in 2026

Published on December 3, 2025

In 2026, Spain, Italy, and North Africa are set to experience an unprecedented surge in experiential travel, with demand skyrocketing by an astounding 2,647%. This rapid growth is driven by travellers’ increasing preference for authentic, hands-on experiences that connect them with nature, local cultures, and sustainable practices. As traditional sightseeing takes a backseat, these destinations are emerging as prime hotspots for those seeking slow tourism, outdoor exploration, and immersive cultural encounters. Regions known for their diverse landscapes, rich traditions, and responsible wildlife interactions are now at the forefront, offering unique journeys that promise to redefine how we experience travel in the coming year.

Experiential Travel: The Transformative Trend Defining 2026

As the world continues to evolve, so too does the way we travel. Experiential travel is expected to be the defining theme for 2026, with global search interest surging by an astonishing 2,647% over the past year. According to travel experts at the ferry-booking platform Ferryhopper, travellers are increasingly turning to authentic, hands-on experiences instead of traditional sightseeing. This shift reflects a broader desire for deeper connections with destinations, local cultures, and the environment. Regions such as Spain, Italy, and North Africa are set to lead this charge, offering a wealth of diverse landscapes, rich traditions, and responsible tourism opportunities.

In this article, we delve into the top experiential travel trends shaping the future of travel in 2026, highlighting how these shifts are set to impact the travel industry and the way we explore the world.

Five Experiential Travel Trends to Watch in 2026

1. Outdoor Exploration: Hiking, Cycling, and Walking
   The allure of outdoor exploration continues to grow, fuelled by the slow tourism movement, which encourages travel at a more relaxed pace. More and more travellers are opting for hiking, cycling, and walking trips that offer a deeper connection with the landscape and local culture. According to recent reports, outdoor-related posts on platforms like TikTok have surged, with over 7.4 million posts tagged with hiking and walking. In destinations like Spain’s Cami de Ronda, Italy’s Alta Via, and the Atlas Mountains in North Africa, travellers are seeking multi-day journeys that combine adventure with cultural immersion. These regions provide stunning natural beauty, rich historical landmarks, and opportunities to interact with local communities. Whether it’s hiking through Mediterranean coastlines or traversing ancient mountain paths, these outdoor experiences offer a unique way to explore the natural world at a slower pace.
2. Boat-Led Exploration: Scenic Ferry and Boat Tours
   Boat tours and scenic ferry travel are making a strong comeback as part of the shift towards more sustainable and immersive travel options. Popular travel platforms like TikTok have seen a surge in boat-related content, with 150.1 million posts dedicated to boat travel. For many, a slower, more scenic journey via boat offers an escape from the hustle and bustle of mass tourism, providing an opportunity to experience destinations from a unique perspective. Popular boat routes such as those in Italy (particularly around Sicily), Spain, and Morocco are becoming increasingly popular among eco-conscious travellers. Smaller-scale options like sailboat island hopping, micro-cruises, and eco-cruises along the coasts of Morocco and Tunisia are gaining traction. These alternatives to large cruise ships offer a more sustainable, intimate, and affordable way to explore some of the world’s most beautiful coastal destinations.
3. Wildlife Watching: Ethical and Immersive Encounters
   Ethical wildlife experiences are quickly becoming mainstream, as travellers seek more responsible ways to engage with nature. From dolphin tracking in the Canary Islands to birdwatching in the wetlands of Sicily, wildlife encounters are increasingly guided by experts who ensure that these experiences are both educational and respectful of the animals and their environments. The demand for wildlife experiences is growing, particularly among younger audiences and eco-conscious travellers. Birdwatching, in particular, has seen a surge in popularity, with nearly half a million posts on TikTok dedicated to the activity. Destinations such as Tunisia and Morocco, known for their unique desert wildlife, are also witnessing a rise in demand for guided wildlife expeditions. These experiences allow travellers to connect with nature on a deeper level, supporting the growing trend of conservation-focused tourism.
4. Culinary and Wine Tasting: Active Participation in Gastronomy
   Culinary tourism is evolving from simple food tastings to more immersive, hands-on experiences. With over 363 million food-related posts on TikTok, it’s clear that travellers are increasingly seeking interactive culinary experiences that go beyond sampling dishes at local restaurants. Instead, they’re engaging in activities such as vineyard-to-table tours, pasta-making classes in Puglia, and food-crafting workshops that allow them to learn new skills and connect with local food traditions. This shift reflects a desire for more active participation in the culinary process, where travellers not only taste the food but also learn about the stories behind the ingredients and cooking methods. Food has become a way to engage with local cultures, traditions, and history, making culinary travel a powerful means of connecting with a destination on a deeper level.
5. Solar Eclipse Travel: A Unique Astronomical Experience
   One of the most exciting niche travel trends for 2026 is solar eclipse tourism. On August 12, 2026, a total solar eclipse will cross northern Spain, drawing travellers from around the world to witness this rare astronomical event. For many, the solar eclipse will not only be an opportunity to view a stunning natural phenomenon but also a chance to explore Spain’s rich cultural heritage and historical landmarks. Key viewing points will include Mallorca, Menorca, and Ibiza, as well as mainland cities such as Burgos and Soria. Travellers can expect to combine astronomical viewing with cultural exploration, making it a once-in-a-lifetime experience that blends natural wonder with local history and traditions. This trend is indicative of a broader desire for travel experiences that go beyond the typical tourist attractions and allow for meaningful connections with the world’s wonders.

In 2026, Spain, Italy, and North Africa are set to lead the charge in experiential travel, with a staggering 2,647% increase in demand. This surge is driven by travellers seeking authentic, nature-driven experiences that connect them with local cultures and sustainable practices.

The Future of Experiential Travel: Meaningful, Immersive, and Personal

The rise of experiential travel marks a transformative shift in the global tourism industry, one that prioritises meaning, connection, and sensory engagement. As travellers increasingly seek personal and memorable experiences, destinations that offer authentic, hands-on activities are well-positioned to cater to this growing demand.

In the coming years, experiential tourism is likely to shape how travel products are developed, how destinations market themselves, and how the travel cycle evolves. With an emphasis on slow tourism, sustainability, and ethical experiences, this trend represents a fundamental shift in how we explore the world—focusing less on sightseeing and more on deeply engaging with the places, people, and cultures we encounter.

As the world of travel continues to evolve, experiential tourism is not just a trend but a movement that promises to reshape the way we experience the world in 2026 and beyond. Whether through outdoor exploration, boat-led journeys, wildlife encounters, culinary participation, or unique astronomical events, experiential travel offers something for every type of traveller seeking a richer, more meaningful experience.

As we look forward to the future, it’s clear that 2026 will be the year of transformative travel—where experiences take centre stage, and every journey becomes a deeply personal adventure.