Spain Joins France, Italy, Germany, Greece, Austria, and Others to Surge Sustainable Tourism in Europe as EU Funding Fuels Eco-Friendly Initiatives in 2025: Everything You Need to Know

Published on November 28, 2025

In 2025, Spain joins France, Italy, Germany, Greece, Austria, and others in boosting sustainable tourism across Europe, with EU funding driving eco-friendly initiatives to foster a greener tourism future. These nations are spearheading efforts to reduce the environmental impact of tourism while promoting sustainable practices that prioritize cultural preservation, community engagement, and eco-friendly development. With significant financial backing from the European Union, countries like Spain are implementing innovative projects that will not only transform the tourism industry but also pave the way for a more sustainable and responsible travel experience across Europe.

Spain: Transforming Tourism with Sustainability at its Core

Spain is also a central figure in the EU’s sustainable tourism initiatives, actively participating in projects that promote eco-friendly practices and smart tourism solutions. The Andalusia Tourism and Sport Management Public Company and Visit Benidorm have been recognized as best practices in implementing sustainable tourism strategies. Additionally, Spain has received substantial funds, such as the €260 million allocated to the Balearic Islands, focusing on smart visitor management and environmental protection. Spain’s commitment to improving sustainability within its tourism industry is evident through its involvement in projects like the Circuldouce cycle route, aimed at enhancing tourism sustainability and supporting digital transformation for SMEs.

Spain’s Key Sustainable Tourism Initiatives

France: Leading the Charge in Sustainable Tourism

France is actively involved in sustainable tourism initiatives under the EU’s funding opportunities. The country is included in the title for New EU Funding Opportunities for Sustainable Tourism, which focuses on promoting eco-friendly tourism practices and the development of sustainable tourism infrastructure. Municipalities like Paris, as well as key regions, have been featured in projects emphasizing rural tourism, ecotourism, and sustainable food in tourism. The emphasis on preserving cultural heritage and implementing green tourism practices aligns with France’s efforts to foster a more sustainable tourism sector, making it a key player in advancing sustainable tourism across Europe.

France’s Key Sustainable Tourism Initiatives

Italy: A Hub for Eco-Friendly and Cultural Tourism

Italy plays a prominent role in sustainable tourism development within the EU framework. Italian cities like Genoa and Venice are key members of the Sustainable Tourism Partnership, contributing to initiatives that promote environmental sustainability and community-based tourism. Italy is also a partner in projects aimed at enhancing rural and ecotourism SMEs, focusing on preserving local cultures, promoting sustainable food practices, and fostering innovation in the tourism sector. Italy’s efforts to balance tourism growth with environmental and cultural preservation make it a leader in shaping the future of sustainable tourism in Europe.

Italy’s Key Sustainable Tourism Initiatives

Germany: Pioneering Climate-Neutral Tourism

Germany is committed to advancing sustainable tourism, with the Baden-Württemberg region offering significant support for developing tourism infrastructure focused on sustainability. Berlin, one of the leading cities in this effort, is working toward achieving climate neutrality by 2045, with a focus on reducing tourism’s environmental impact. The Brandenburg Tourism Strategy addresses climate change’s effects on tourism, aiming to create climate-resilient tourism practices. Germany’s integrated approach to sustainability is reflected in its projects aimed at reducing emissions and promoting green tourism, making the country a role model for sustainable tourism across Europe.

Germany’s Key Sustainable Tourism Initiatives

Greece: Diversifying Tourism with Sustainability in Mind

Greece is actively involved in sustainable tourism projects, with cities like Heraklion and Larissa being part of the Sustainable Tourism Partnership. The country is also a partner in initiatives focused on boosting the growth of SMEs in rural tourism and ecotourism. Greece’s municipalities are featured as best practices for diversifying tourism and implementing sustainable tourism strategies. This includes developing innovative tourism offerings that emphasize environmental protection, cultural heritage, and community involvement, ensuring that tourism development is aligned with sustainability goals and enhancing Greece’s reputation as a top sustainable tourism destination.

Greece’s Key Sustainable Tourism Initiatives

Austria: Eco-Friendly Tourism with Energy Efficiency at its Heart

Austria is a key player in sustainable tourism, offering financing options for energy-efficient cultural spaces, aligning its tourism practices with environmental goals. The Saalfelden-Leogang region has been highlighted as a best practice in diversifying tourism through eco-friendly strategies. Austria’s focus on energy efficiency, sustainable infrastructure, and eco-tourism helps create an environment where local communities can benefit from tourism while maintaining ecological integrity. Austria’s commitment to promoting green tourism solutions, particularly in its rural and mountainous regions, plays a significant role in shaping Europe’s future sustainable tourism landscape.

Austria’s Key Sustainable Tourism Initiatives

In 2025, Spain joins France, Italy, Germany, Greece, Austria, and others in boosting sustainable tourism across Europe, with EU funding driving eco-friendly initiatives to foster a greener tourism future.

Conclusion

Spain’s participation in boosting sustainable tourism alongside France, Italy, Germany, Greece, Austria, and other European nations marks a significant step toward a greener future for the tourism industry. With substantial EU funding fueling eco-friendly initiatives, these countries are driving the transformation of their tourism sectors, ensuring that environmental sustainability, cultural preservation, and community benefits are at the forefront. As these nations continue to implement innovative, sustainable tourism projects, the EU’s support will play a crucial role in shaping the future of travel across Europe, creating a more responsible and eco-conscious tourism landscape.