Spain Joins United States, Ireland, Netherlands, Germany, Estonia in Welcoming Global Delegates with New Kind of Travel Trade Events, Exhibitions and Shows to Collaborate and Networking from January Next Year

Published on December 19, 2025

By: Tuhin Sarkar

Spain joins the United States, Ireland, Netherlands, Germany, and Estonia in welcoming global delegates with a new kind of travel trade events, exhibitions, and shows aimed at fostering collaboration and networking. These events are designed to bring together industry professionals, tourism boards, and key stakeholders from around the world to discuss trends, innovations, and opportunities in the ever-evolving travel industry. As these countries gear up for the year’s most anticipated travel trade shows, Spain plays a pivotal role in driving forward-thinking discussions and building partnerships. Exhibitions and shows in Spain and beyond will showcase the best in MICE, leisure, sustainable, and adventure tourism, providing ample opportunities for networking and collaboration. Spain, alongside its global counterparts, is setting the stage for travel trade events that are sure to define the future of international tourism. Stay tuned as we dive deeper into these essential travel trade events.

Top Travel Trade Events in January 2026 You Cannot Miss: A Comprehensive Guide

The year 2026 promises to be an exciting one for the travel industry, with numerous major travel trade events set to take place worldwide. These trade shows and exhibitions will bring together industry professionals, innovators, and global thought leaders to showcase new destinations, products, technologies, and trends. If you’re in the business of travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), or tourism, these events will be crucial for networking, discovering new business opportunities, and staying ahead of the curve. From Europe to the United States, Asia to the Baltics, January 2026 offers an incredible range of travel events you cannot afford to miss. Here’s a deep dive into the top travel trade events happening in January 2026.

1. FITUR 2026 – Madrid, Spain (21–25 January)

FITUR, held annually in Madrid, Spain, is one of the world’s leading tourism trade fairs, offering a global platform for the tourism industry. With over 250,000 professionals attending from all around the world, this event is a must for those involved in the travel industry. FITUR 2026 will shine a spotlight on the most pressing topics in the tourism world, including sustainable travel, leisure tourism, and adventure tourism, attracting travel professionals, tour operators, government officials, and other key players in the sector.

Networking at FITUR

As a key event in the MICE industry, FITUR offers exceptional networking opportunities. It allows exhibitors and delegates to meet influential decision-makers from various sectors of the tourism industry, including airlines, hotels, travel agencies, and destination marketers. FITUR will also feature numerous exhibitions, each showcasing the best of international travel trends and innovations. If you’re looking to discover new business partners, secure investment, or exchange insights with top professionals, FITUR is the place to be.

Sustainability at the Forefront

One of the main focuses of FITUR 2026 will be sustainable tourism. As the global travel landscape evolves, sustainability has become a key priority for both travel events and the tourism industry at large. This makes FITUR an essential event for anyone looking to be at the forefront of eco-friendly travel solutions.

2. Travel & Adventure Show – New York, USA (25–29 January)

For those in the travel industry, the Travel & Adventure Show in New York is one of the most highly anticipated travel events of the year. This dynamic exhibition will showcase a variety of travel products, destinations, and services aimed at consumers and professionals alike. Visitors can engage with hundreds of exhibitors from all over the globe, including destination marketing organizations, tour operators, MICE planners, and travel professionals.

What to Expect at the Travel & Adventure Show

The Travel & Adventure Show offers a range of activities for attendees, from one-on-one meetings with destination representatives to live presentations and seminars on travel trends. This trade show is particularly beneficial for professionals looking to meet face-to-face with consumers, as it offers a unique opportunity to connect with potential clients and partners in a relaxed, interactive setting. Whether you’re a tour operator showcasing a new package or a destination looking to increase visibility, the Travel & Adventure Show is an essential MICE event for networking and brand promotion.

3. Holiday World Show – Dublin, Ireland (24–25 January)

The Holiday World Show is Ireland’s premier travel exhibition, attracting more than 100,000 visitors annually. Held in Dublin, this trade show is an excellent opportunity for travel professionals, tour operators, and suppliers to showcase their products and services. It is an ideal platform for businesses looking to engage with both B2B and B2C audiences, making it one of the top travel trade events in Europe.

Exhibitions and Networking Opportunities

With over 1,000 exhibitors from across the globe, the Holiday World Show is a hub for industry professionals and consumers alike. Travel agents, tourism boards, and suppliers converge to highlight their offerings, ranging from destination packages to new travel technologies. Attendees can expect a variety of exhibitions, showcasing the latest travel products, services, and experiences. For MICE professionals, this event offers valuable networking opportunities to foster relationships with new clients and partners.

4. The Americas Lodging Investment Summit (ALIS 2026) – Los Angeles, USA (27–30 January)

For those involved in the hotel and hospitality sector, ALIS 2026 is the premier hotel investment conference in the United States. Held in Los Angeles, this event brings together the world’s leading players in hospitality, hotel management, and investment. ALIS provides a platform for travel professionals to engage in high-level discussions about the latest market trends, investment opportunities, and industry strategies.

Focused on Hospitality Investments

While the focus of ALIS is on hotel investments, it’s also a critical event for those in the broader travel and MICE sectors, as it touches on hospitality management and the development of new properties. The event features over 1,000 delegates, including investors, hotel owners, and other stakeholders. It’s an important occasion for professionals interested in the financial side of the travel industry to learn about the latest trends in hospitality, including sustainability, technology, and investment strategies.

5. APEX TECH 2026 – Los Angeles, USA (29 January–1 February)

For aviation professionals, APEX TECH 2026 is one of the most important travel trade events of the year. This event is focused on aviation technology, where industry professionals gather to discuss the latest innovations in passenger experience, operations, and travel technologies. Airlines, technology companies, and suppliers will be present to showcase their cutting-edge solutions, making it a must-attend for those interested in the future of air travel.

Technology in Aviation

With the travel industry becoming increasingly reliant on technology, APEX TECH is the ideal event for anyone interested in the digital transformation of aviation. It is particularly relevant for MICE professionals who want to stay ahead of the curve in terms of technology and how it impacts the traveler experience. This event will feature the latest innovations in onboard entertainment, biometrics, and sustainable aviation technologies.

6. Vakantiebeurs – Utrecht, Netherlands (8–11 January)

As the largest tourism trade show in the Netherlands, Vakantiebeurs offers a platform for travel professionals from around Europe to showcase their products and services. Held annually in Utrecht, this event attracts both B2B and B2C visitors, making it a crucial gathering for anyone looking to tap into the European travel market.

Key Networking Event

With hundreds of exhibitors and thousands of attendees, Vakantiebeurs is an important MICE event for professionals looking to network and build relationships. The exhibitions at this event cover a wide range of topics, from sustainable tourism to adventure travel, offering something for every type of travel enthusiast. Vakantiebeurs is a vital stop for businesses looking to expand their reach in Europe and beyond.

7. CMT STUTTGART – Stuttgart, Germany (17–25 January)

Europe’s largest travel and leisure exhibition, CMT Stuttgart, held annually in Germany, is a massive trade show that attracts industry professionals from around the world. It’s a key event for those involved in leisure travel, caravanning, and outdoor tourism. CMT features a range of exhibitions showcasing the latest products and services in travel, making it a must-visit for MICE professionals.

A Hub for Leisure Travel

Whether you’re a tour operator, hotelier, or outdoor adventure business, CMT Stuttgart offers ample opportunities to network, explore new business ventures, and learn about the latest developments in the leisure travel sector. This event is perfect for businesses that specialize in family vacations, adventure travel, and eco-friendly tourism, as it highlights the best in all of these areas.

8. Tourest Travel Trade Fair – Tallinn, Estonia (13–15 January)

The Tourest Travel Trade Fair is a key event in the Baltics, bringing together tourism professionals from across Europe and beyond. Held annually in Tallinn, Estonia, this event focuses on the travel markets of the Baltics, Scandinavia, and Central Europe. It’s an important event for businesses looking to expand into these growing tourism markets.

Key to Expanding in the Baltics

The Tourest Travel Trade Fair is a must for anyone involved in the European travel industry, especially those looking to tap into the Baltic and Scandinavian markets. Exhibitions at the fair feature destinations, hotels, and tour operators focused on these regions, making it an essential stop for MICE professionals seeking to expand their portfolios.

9. Destinations: The Holiday & Travel Show – London, UK (29 January)

This one-day event is tailored for travel agents, tour operators, and destination marketers, making it a fantastic opportunity for networking and discovering new travel products. Held in London, this trade show allows exhibitors to present their offerings to both industry professionals and consumers, making it a vital event for anyone in the business of travel and tourism.

Quick Networking

For MICE professionals, this exhibition offers a condensed but highly valuable networking experience. The show features over 200 exhibitors, and it’s an excellent chance to meet with key players in the tourism industry and discuss new opportunities.

10. International Dive Show – Paris, France (8 January)

The International Dive Show focuses specifically on the adventure tourism and diving sector. Held in Paris, this trade show brings together diving operators, equipment manufacturers, and diving enthusiasts. It’s the ideal event for businesses involved in marine tourism or those looking to promote diving destinations.

Focus on Adventure Travel

For MICE planners involved in adventure tourism, the International Dive Show is a unique opportunity to connect with businesses offering diving and water-based activities. The event also provides the chance to explore the latest travel products and technologies within the adventure tourism sector.

Conclusion: A Month Full of Opportunities

January 2026 is packed with exciting travel events, trade shows, and exhibitions that cater to every sector of the global travel industry. Whether you’re interested in MICE, leisure tourism, adventure travel, or aviation, there’s an event that will provide valuable networking, insights, and business opportunities. These travel trade events are the ideal venues to forge new partnerships, explore innovative products, and stay updated on the latest travel trends. Don’t miss out on these essential gatherings that will shape the future of global tourism.