Spain Tourism Unveils A New Campaign To Attract Indian Women Travellers To Explore New Destinations

Published on November 25, 2025

In a swift action to enhance tourism from India, Spain has initiated a unique project to attract female Indian tourists. The program, named Women Travellers to Spain: A Passport to Yourself, was introduced in Mumbai, demonstrating Spain’s determination to be a prime spot for women tourists. This program, made by Spain’s Tourism Office in India, is intended to allow Indian women to experience the various aspects of Spain, from its vibrant cities to its peaceful, hidden areas.

A Dream Project for Spain’s Tourism Director

Elena Orland, the Director of the Tourism Office of Spain in India, described the launch of the campaign as her dream project. Speaking with enthusiasm about her role, Orland recalled her first thoughts upon receiving her appointment in Madrid: she was eager to focus on the growing segment of Indian women travellers, recognising their increasing empowerment and readiness to explore both at home and abroad.

India’s women have shown a growing appetite for independent travel, whether in groups or solo, Orland observed. The Women Travellers to Spain programme is a reflection of this trend, offering women the opportunity to take time for themselves and discover a range of experiences in Spain. As Orland explained, Travel is not just about visiting a destination; it’s a treat to yourself, a journey of self-discovery.

Spain’s Diversity: From Bustling Cities to Hidden Gems

One of the key focuses of the campaign is to encourage Indian women to venture beyond Spain’s well-known cities like Madrid, Barcelona and Seville. Spain offers a rich tapestry of destinations that are often overlooked by mainstream tourism, including charming small towns, hidden rural retreats, and stunning natural landscapes.

The programme is not just about ticking off famous tourist spots; it’s about connecting with Spain on a deeper, more personal level. For those seeking vibrant urban experiences, Spain’s cities offer a fusion of art, culture, shopping, and gastronomy. At the same time, nature lovers can explore Spain’s breathtaking countryside, from the mountainous regions of the Pyrenees to the serene beaches of Costa Brava. These varied experiences allow women to tailor their travel plans to their unique interests and preferences.

Exciting Amenities and Travel Support for Women

Spain has long been known for its strong tourism infrastructure, and the new campaign aims to provide additional services tailored specifically to female travellers. The Spanish tourism office is enhancing the experience for women with exclusive tours, women-only travel groups, and dedicated hospitality services.

Women travellers will also benefit from special packages that include guided tours with an emphasis on cultural immersion, safety, and empowerment. Spain’s local tourism providers have been trained to offer personalised support to women travellers, ensuring that their journey is seamless and enjoyable. The country’s reputation for high safety standards and well-developed infrastructure, particularly in major tourist hubs, reassures visitors that their travel experience will be safe and memorable.

Spain’s commitment to offering the highest level of comfort and luxury for women is reflected in its innovative services. Luxury hotels and resorts across Spain are offering women-only floors, where travellers can enjoy enhanced privacy and relaxation. Furthermore, local restaurants, shops, and attractions are increasingly offering women-centric activities, from spa days to cultural workshops.

Cultural Connections Between Spain and India

In addition to this dedicated initiative, Spain and India have much in common culturally, with shared values around family, festivals, and hospitality. Orland pointed out that these cultural similarities create a strong bond between the two countries, making Spain a natural destination for Indian women seeking an enriching travel experience.

The year 2026 will mark a special milestone in this cultural exchange. Both countries have agreed to celebrate a Dual Year, focusing on strengthening bilateral ties and promoting tourism and cultural exchange. This initiative is expected to bring the two nations closer, enhancing mutual understanding and creating new opportunities for Indian women to explore Spain’s diverse cultural offerings.

Looking Ahead: Goals for 2026 and Beyond

While the goal of the campaign is not to chase sheer volume, the long-term ambition is to create a meaningful connection with Indian women travellers. Orland emphasised that the initiative’s success would be measured not just in numbers but in the experiences and learnings that women gain from their travels in Spain. Over the next four years, Spain Tourism aims to build a steady and sustainable flow of women visitors from India, especially focusing on key metropolitan areas such as Mumbai, Delhi, and Bengaluru.

Spain’s focus on providing tailored travel experiences, alongside its strong cultural ties to India, positions it as a top destination for women travellers in the coming years. As India continues to see a surge in independent and group travel by women, Spain is ready to offer an inspiring and safe environment for them to explore, connect, and grow.

A New Era of Women-Centric Travel to Spain

Spain is a very attractive choice for Indian women wishing to travel the world, thanks to its rich culture, varied landscapes, and women’s safety and empowerment becoming a priority. Spain Tourism is not only inviting but also motivating Indian women to take a vacation of self-discovery and risk through the Women Travellers to Spain campaign. The campaign is said to coincide with the year 2026, which will be a key moment in the continuing global dialogue regarding women’s travel and empowerment.