Spain’s Luxury Tourism Grows as MiM Hotels Becomes Part of Meliá Collection

Published on November 25, 2025

Meliá Hotels International is gearing up to provide even more hotel offerings to guests around the world. This is due to the company’s most recent venture, partnering with MiM Hotels while also being under the management of global superstar Lionel Messi. Following the company’s latest merger and MiM Hotels Collection, the company created a bespoke luxury hotel chain. As a result, Messi’s hotels will now be integrated into the Collection and managed by Meliá. Messi’s Boutique Hotels managed by Meliá will significantly diversify the company’s luxury travel offerings and cater to more travellers in search of hotels with distinctive experiences and character.

Messi’s hotels boast unique architectural designs, high-end amenities, and exceptional experiences tailored to the specific area. All these qualities, the company now has the most differentiated hotel offers within the luxury travel market. Messi also has hotels in prime tourist destinations, which means the company is now the most differentiated in the market.

The Meliá Collection: Luxury Hotels With Handpicked Selection

The Meliá Collection is a unique subset of Meliá Hotels International, aimed at providing guests with a refined luxury hotel experience. The Collection includes hotels with a wealth of character situated at some of the world’s most coveted addresses, where luxury meets culture, and guest service is outstanding. With the addition of MiM Hotels to this collection, Meliá expands its diversification by adding depth to the brand.

Hotels in The Meliá Collection unique character and strong ties to the local culture transcend the hotel experience by offering guests fully integrated experiences that reflect the culture of the destination. MiM Hotels properties will now complement this collection by offering their unique brand style, Messi’s signature décor, and a touch of luxury to the hotel culture Meliá is known for.

MiM Hotels: A Personal Approach to Hospitality

Leo Messi’s MiM Hotels is dedicated to providing boutique experiences that are tailored to the preferences of today’s travellers, as is the MiM Hotels brand. The focus of the brand is to provide personalised service in distinctive, comfortable environments where guests are invited to relax and experience a contemporary luxury design with local accents that characterise the destination. The hotels are designed for high-end, sophisticated travellers.

MiM Hotels is focused on integrating local and cultural elements into hotel design and guest experience. Hotels in the MiM Hotels collection partnered with Meliá Hotels International for hotel expansion and international patronage without loss of intimate service.

MiM Hotels Database Content

MiM Hotels properties joining The Meliá Collection are in six of the most popular cities and regions of Spain and Europe. With modern design, contemporary service and local service, these hotels are a characterful and luxury alternative for discerning quality-focused travelers.

MiM Ibiza Es Vive is located in the vibrant and trendy epicenter of Ibiza. This part of Europe is famous for its party scene. The hotel is well suited for patrons seeking a relaxing stay with entertainment options.

Near Barcelona, MiM Sitges is a modern boutique hotel surrounded by the Mediterranean. The hotel provides a charming, chic atmosphere for patrons.

MiM Mallorca is located in Palma, where guests enjoy an unhurried, calming ambiance with proximity to the beach, ideal for guests wishing to balance relaxation with outdoor activities.

MiM Marbella is located in the highly sought-after Costa del Sol, a favourite of sun-seekers, golfers, and luxury shoppers.

MiM Ibiza Playa, the island’s stylish boutique hotel, is a perfect fit for the island’s combination of ultimate relaxation and luxury, offering uninterrupted views of the coast.

All these locations have been operating under the MiM Hotels brand and will continue to do so, but with enhanced responsiveness to luxury travel demand thanks to the global reach of Meliá Hotels.

Improving the Experience of Luxury Travel in and from Spain

Meliá Hotels International and MiM Hotels’ recent collaboration is a highly significant development in luxury travel for Spain, one of the world’s top luxury travel markets. Spain garners millions of luxury travelers annually due to its rich culture, beautiful and diverse scenery, and major urban hubs. With the addition of MiM Hotels, Meliá reinforces its foothold in Spain and better positions itself to meet the growing demand for luxury boutique offerings.

With Meliá Hotels International’s initial expansion beyond Spain, strategic sites of MiM Hotels will be the first integrated hotels under this new expansion, expecting to capture the high-end travel market remaining to be explored from global sources, mostly from overseas. Offering personalized attention, as MiM Hotels have been characterized, will lead to fewer exclusive travel destinations quenching high-end travelers demand. This will turn Spain into a more exclusive destination adding to the inflow of international luxury travelers.

Effects on the Local Economy

The economic benefits for the region where the new MiM Hotels Collection will be integrated is a new boutique hotels offering international hospitality developed for an increasingly high-end travel market. Consequently, local economic benefits will lead to a demand for more diversified local services capturing economic tourist foliage. Local job markets will experience a strong growth in local hospitality and services rapid construction demand. Local services will receive a boost from economic tourist impact from the region’s new MiM Hotels. This is high-end travellers and their economic folio.The Next Phase of Luxury Tourism

The collaboration of Meliá Hotels International and MiM Hotels marks the beginning of a new phase in the luxury tourism market. As the global travel sector continues to adapt and develop after the pandemic, the demand for personalized travel experiences is increasing. Meliá Hotels International acquired MiM Hotels, ensuring that Meliá Hotels International retains leadership in the luxury tourism market, which is becoming increasingly more characterized by the demand for experiences that actively engage and immerse the traveler in the destination’s culture.

Conclusion

The addition of MiM Hotels to The Meliá Collection creates a new offering for the luxury travel segment. MiM Hotels’ specialized portfolio of properties and bespoke travel experiences enhances Meliá’s offering and demonstrates Meliá’s ongoing commitment to the shaping of travel experiences. For travelers, the new collaboration promises even more opportunities to travel across the Iberian Peninsula and the rest of Europe with style, making MiM Hotels a destination for an exceptional luxury travel experience.