SPTO charts New Marketing course with Kiniviliame Raicebe as manager

Tuesday, December 5, 2023

The Pacific Tourism Organisation (SPTO) is pleased to announce the appointment of Kiniviliame Raicebe as the new Marketing Manager. With a background as the Regional Manager at Vodafone Papua New Guinea (VFPNG), Kiniviliame brings a wealth of 13 years of expertise in sales and marketing, with a focus on research, strategic planning, and implementing initiatives to foster business growth.

In his previous role at VFPNG, Kiniviliame played a crucial role in leading regional strategies that significantly contributed to the company’s success. His extensive experience is expected to be a valuable asset to SPTO as it navigates the dynamic landscape of the tourism industry.

Notably, Kiniviliame has a rich background in the tourism sector, having previously served as the Marketing Officer at Tourism Fiji. His responsibilities included coordinating and implementing marketing and promotional activities, specializing in sports tourism and special events, and managing markets in China, India, and emerging markets. His diverse experience also includes roles such as Sales and Marketing Manager at Vodafone Kiribati and Senior Marketing Officer at ANZ, where he collaborated closely with key stakeholders in the Pacific regional team.

Commenting on the appointment, SPTO Chief Executive Officer Christopher Cocker highlighted that Kiniviliame’s regional experience in Fiji, Kiribati, and PNG is a significant advantage. This strategic appointment underscores SPTO’s commitment to fostering innovation and excellence in the tourism sector.

Mr. Cocker stated, “SPTO is currently in the process of its SPTO Pacific Digital Transformation Project phase II for tourism recovery in the Pacific, not only transforming sustainable planning and development, tourism data, and statistics information but also destination marketing. With Kiniviliame leading the marketing team, SPTO is poised to enhance its global presence and drive initiatives that align seamlessly with the SPTO Strategic Plan 2020-2024 and Digital Strategy.”

Kiniviliame’s educational background is equally impressive, having completed the Tourism Professional Fellows Program 2022 from the East-West Centre (EWC) – University of Hawaii. Furthermore, he holds a Postgraduate Diploma in Commerce in Management & Public Administration and a Bachelor of Arts in Tourism Studies and Management & Public Administration from the University of the South Pacific.

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