Sri Lanka aims to attract Indian tourists from MICE segment

 Friday, November 29, 2019 


Sri Lanka is trying its best to attract tourists to the island after a setback following the deadly Easter bombings in April.


Sri Lanka is the latest foreign tourism board determined to have its share of the Indian MICE pie. India has become as an important market for Lanka for developing MICE in terms of numbers, value and also connected services.


2018 saw 63,733 MICE arrivals in Sri Lanka compared to 57,694 in 2017 and 53,510 in 2016, marking increase in arrivals on annual basis. The island nation has been witnessing an increasing trend of India MICE arrivals during the past years.


Last year, approximately 4,24,887 Indian tourists visited Sri Lanka, as against 3,84,628 footfalls in 2017 and 3,56,729 in 2016.


Encouraged by the growing trends, the Sri Lanka Convention Bureau (SLCB) has initiated measures to attract MICE travellers from India. SLCB has initiated MICE promotion interaction in Chennai, Bangalore and Kolkata from Sept. 16 to 20, positioning itself as a preferred MICE destination, highlighting opportunities for Indian travel trade, PCOs and MICE organizers.


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