Start Your World Cup Journey in LA: How Los Angeles is Shaping the 2026 FIFA World Cup Experience

Published on February 15, 2026

As an official Host City Supporter of the 2026 World Cup, Los Angeles is expected to host eight of the 64 tournament matches, making it a key focal point for fans and tourists during the tournament. To attract international visitors, Los Angeles Tourism has launched a multi‑channel advertising campaign that includes television commercials, digital ads, and outdoor activations across major airports and travel hubs. These will highlight everything from LA’s cultural diversity to luxury accommodations, shopping districts, and world-class dining.

The campaign is designed to provide a seamless visitor experience from the moment tourists land at Los Angeles International Airport (LAX) to when they arrive at their hotel, cheering on their favorite teams in world‑class stadiums. According to tourism officials, Los Angeles aims to offer fans the opportunity to enjoy football alongside the best of Californian lifestyle, whether they are discovering local museums, enjoying beachfront views, or attending unique local events.

Los Angeles and Football: A City That Brings Fans Together

Los Angeles is not only famous for its entertainment industry but is also known for its sports culture. From Lakers basketball to Dodgers baseball and Galaxy soccer, the city has become a hub for sports fans. In the lead-up to World Cup 2026, Los Angeles Tourism has partnered with global brands like United Airlines, Volaris, and OneFootball to engage fans and encourage travel to the city for match days.

The official World Cup campaign website will feature special packages for fans, including access to local events, fan zones, pre‑game experiences, and city tours, ensuring that every visitor has an immersive experience that extends beyond the matches themselves. The aim is to integrate LA’s famous landmarks with football culture, making it a must‑see destination during the World Cup.

International Partnerships and Air Connectivity: Making LA Accessible to Global Fans

Los Angeles Tourism has also focused on expanding international air connectivity as part of this World Cup campaign. According to Tourism Los Angeles, the city currently boasts 238 weekly flights from 14 Indian cities, as well as key routes from Mexico, the UK, and other European countries. This easy access ensures that fans from around the world can get to Los Angeles with ease and convenience.

A partnership with Volaris in Mexico and United Airlines in Australia is helping to increase flight options, while direct flights to Los Angeles from major cities like London, Paris, and Tokyo also promote easy travel access for fans heading to the World Cup. These partnerships are critical to attracting international tourism and providing cost-effective options for travelers looking to attend the World Cup.

Creating an Unforgettable World Cup Experience in LA: Local Engagement and Events

In addition to official match days, Los Angeles will host a variety of community events designed to engage both local residents and international visitors. These include fan festivals, parades, live concerts, and even soccer-themed experiences in areas like Santa Monica, Venice Beach, and Hollywood.

The local Los Angeles World Cup 2026 Host Committee is working with various community groups and cultural organizations to create fan experiences that showcase the city’s cultural richness. In the coming months, more events will be unveiled, further enhancing the city’s appeal as a world-class destination for sports fans.

Looking Ahead: Los Angeles as the Gateway to an Unforgettable FIFA World Cup Experience

As the 2026 World Cup draws nearer, Los Angeles is primed to be the starting point for a once-in-a-lifetime sporting experience. The “Start Your World Cup Experience in LA” campaign serves as a welcoming invitation to the world, offering an exciting opportunity to enjoy football, culture, and lifestyle all in one place.

Whether fans are attending the games, enjoying special fan experiences, or exploring the city’s iconic sites, Los Angeles is the perfect place to begin your World Cup journey. The city’s sports history, cultural vibrancy, and strategic location make it a prime destination for international travelers seeking to engage in this global event. The World Cup isn’t just a game; it’s a celebration of diversity, and Los Angeles promises to deliver an unforgettable experience for all who visit.